| Program start date | Application deadline |
| 2024-09-01 | - |
| 2024-11-01 | - |
| 2025-01-01 | - |
| 2025-02-01 | - |
| 2025-04-01 | - |
| 2025-06-01 | - |
Program Overview
The Sports Media and Communications Cert HE program is a one-year course designed to equip students with the foundational knowledge and practical skills necessary for a career in sports media and communications. Students will further develop their critical thinking and media production skills through hands-on projects and collaborative learning activities. The program is delivered through a combination of lectures, seminars, workshops, and practical project work, and is assessed through coursework assignments, projects, and presentations.
Program Outline
Degree Overview:
Title:
Sports Media and Communications Cert HE
Course Level:
Undergraduate Certificate of Higher Education (Cert HE)
Duration:
1 year
Study Options:
- Full-time (1 year)
- Accelerated (2 years)
- Honours (3 years)
Overview:
This 1-year course is designed to equip students with the foundational knowledge and practical skills necessary to pursue a career in sports media and communications. Students will further develop their critical thinking and media production skills through hands-on projects and collaborative learning activities.
Objectives:
- Gain a comprehensive understanding of the sports media and communications landscape.
- Develop critical thinking and analytical skills related to media consumption and production.
- Learn and apply practical media production skills using industry-standard tools and technologies.
- Understand how sports organizations utilize media and communication strategies to achieve their goals.
- Gain experience working collaboratively in a team environment on media projects.
- Prepare for further study in sports media and communications or entry-level positions in the industry.
Program Description:
The Sports Media and Communications Cert HE program is delivered through a combination of lectures, seminars, workshops, and practical project work. Students will engage with a diverse range of modules covering topics such as media technology and culture, communication techniques, media production, and sports media and public relations. The program also incorporates the "92 Programme," which focuses on developing students' character, personal development, and key employability skills.
Outline:
Course Breakdown:
- 24 weeks of study
- 4 x 6-week blocks per year
- 1 subject module per block
- Module 2 - Communication Techniques and Creating Content: Introduces students to different communication approaches and guides them in creating media content, including magazines, podcasts, and documentaries.
- Module 3 - Media Production: Develops practical media production skills through individual and group projects, utilizing cameras, audio equipment, and editing software.
- Module 4 - Sports Media and Public Relations: Examines how sports organizations utilize media and communication tools to influence public perception and achieve their goals.
92 Programme:
- Alongside subject modules, students participate in the "92 Programme."
- Focuses on developing character, personal development, and key employability skills.
- Includes activities designed to boost mindset, skillset, and career readiness.
- Covers self-reflection, wellness, resilience, professionalism, and employability.
Assessment:
Assessment Methods:
- No traditional end-of-year exams.
- 100% coursework-based assessment.
Assessment Criteria:
- Each module is assessed through various coursework assignments, projects, and presentations.
- Assessments are designed to evaluate students' understanding of key concepts, application of skills, and critical thinking abilities.
Teaching:
Teaching Methods:
- Interactive lectures and seminars.
- Practical workshops and project work.
- Individual and group tutorials.
- Guest lectures from industry professionals.
Faculty:
- Experienced and qualified faculty with expertise in sports media and communications.
- Industry professionals contribute through guest lectures and mentorship opportunities.
Unique Approaches:
- Fixed morning or afternoon timetable: Allows for flexible learning and work-life balance.
- Multiple start dates throughout the year: Provides flexibility for students to join the program at different times.
- Focus on character and personal development: Equips students with essential skills beyond academic knowledge.
- Industry partnerships: Offers access to industry-leading expertise, mentorship, and work experience opportunities.
Careers:
Career Paths:
- Sports Broadcasting
- Sports Marketing
- Social Media Management
- Content Creation
- Public Relations
- Advertising
Opportunities:
- Entry-level positions in sports media and communications organizations.
- Career progression within the sports industry.
Other:
- 90% of students reported feeling supported with their learning.
- The program is co-designed with industry partners, ensuring its relevance and practical focus.
- The program is recognized by the prestigious Lancaster University.
