Sports Journalism Cert HE Degree

Program Overview

---

The 1-year Sports Journalism Cert HE at UA92 provides a comprehensive introduction to the field, equipping students with the skills and knowledge to craft compelling sports stories, utilize digital media tools, and adhere to ethical standards. The program features a unique approach that combines academic studies with character development and industry partnerships, preparing graduates for a variety of careers in the sports media industry.

Program Outline

---

Degree Overview:

---

Course Introduction:

The 1-year Sports Journalism Cert HE is designed for individuals who are passionate about sports and want to share engaging stories with a global audience. This course serves as the first year of a degree program and equips students with the foundational skills and knowledge necessary to succeed in the field.

---

Key Objectives:

• Develop the ability to craft compelling sports stories and effectively communicate them to diverse audiences.
• Gain a thorough understanding of the key principles and ethical standards of sports journalism.
• Obtain proficiency in using digital media tools for content creation and online distribution.
• Refine critical thinking, communication, and interpersonal skills vital for success in the industry.
• Cultivate a strong foundation for further studies in a sports journalism degree.

---

Program Description:

This intensive 1-year program offers a comprehensive introduction to sports journalism, encompassing both theoretical and practical aspects. The curriculum focuses on various facets of storytelling, media production, and digital publishing, along with crucial ethical considerations within the field. Through engaging lectures, hands-on workshops, and real-world case studies, students gain the necessary theoretical knowledge and develop their practical skills in:

• Writing and editing news articles, features, and other sports-related content.
• Conducting interviews with athletes, coaches, and other key figures.
• Utilizing digital media tools such as cameras, audio equipment, and editing software to create multimedia content.
• Building a strong online presence and engaging with audiences through various digital platforms.
• Developing critical thinking, research, and analytical skills to evaluate information and form informed opinions.
• Engaging in collaborative work and enhancing communication and interpersonal skills.

---

Outline:

---

Program Content:

• Media Technology and Culture:
• Understanding the impact of media and technology on society and shaping communication strategies.
• Examining issues related to media production, dissemination, and reception.
• Communication Techniques and Creating Content:
• Exploring diverse approaches to media production and content creation.
• Working collaboratively to produce a magazine, podcast, or documentary, showcasing skills in storytelling, research, and teamwork.
• Media Production:
• Mastering practical media skills through individual and collaborative projects.
• Learning how to operate cameras, audio equipment, and editing software to produce high-quality multimedia content.
• Acquiring skills in online publishing and content distribution through various digital platforms.
• Introduction to Sports Journalism:
• Delving into the key principles, ethical standards, and professional practices of sports journalism.
• Recognizing the responsibilities and challenges faced by sports journalists.
• Exploring the use of mobile digital tools for effective storytelling in the sports context.

---

Structure and Schedule:

• 24 weeks of intensive study.
• 4 modules, each lasting 6 weeks.
• 1 subject module per block.
• 4 CPD focus days per block dedicated to character and personal development.
• Examining diverse perspectives on media production, distribution, and interpretation.

---

Module 2 - Communication Techniques and Creating Content:

• Investigating various approaches to media production and content creation.
• Engaging in collaborative projects to produce a magazine, podcast, or documentary, demonstrating skills in content development, research, and teamwork.

---

Module 3 - Media Production:

• Acquiring practical media skills through individual and collaborative projects.
• Mastering the operation of cameras, audio equipment, and editing software to produce professional-quality multimedia content.
• Gaining expertise in online publishing and content distribution through various digital platforms.

---

Module 4 - Introduction to Sports Journalism:

• Unveiling the core principles, ethical standards, and professional practices of sports journalism.
• Appreciating the responsibilities and challenges faced by sports journalists.

---

Assessment:

---

Assessment Methods:

• Continuous assessment throughout the course.
• A combination of individual and group assignments.
• Written coursework, multimedia presentations, and critical analyses.

---

Assessment Criteria:

• Understanding and application of theoretical concepts and principles.
• Creativity, originality, and effective storytelling in content creation.
• Technical proficiency and quality of multimedia production.
• Adherence to ethical guidelines and professional standards of sports journalism.
• Effective communication, critical analysis, and teamwork skills.

---

Teaching:

---

Teaching Methods:

• Interactive lectures, seminars, and workshops.
• Hands-on practical sessions with digital media tools and software.
• Collaborative project work, fostering teamwork and communication skills.
• Guidance and feedback from experienced industry professionals and academic staff.

---

Faculty:

• The Sports Journalism program at UA92 boasts a dedicated team of faculty members with extensive experience and expertise in the field.

---

Unique Approach:

• The 92 Programme:
• A unique initiative designed to enhance character and personal development alongside academic studies.
• Focuses on building self-awareness, resilience, professionalism, and employability skills through various activities and workshops.
• Industry Partnerships:
• Collaborations with over 60 industry partners provide students with valuable insights, networking opportunities, mentorship programs, and potential internship or work placement experiences.

---

Careers:

---

Potential Career Paths:

• Broadcast Journalist
• Sportscaster
• News Editor
• Content Creator
• Digital Media Journalist
• Public Relations Officer
• Sports Writer
• Communications Specialist
• Sports Marketer
• Social Media Manager

---

Opportunities:

• The Sports Journalism Cert HE prepares graduates for a variety of careers in the sports media industry.
• Graduates can pursue roles in traditional media outlets, digital platforms, sports organizations, PR agencies, and more.
• They can also work as freelance journalists or content creators.
• The course provides a strong foundation for pursuing further studies in a sports journalism degree program.

---

Outcomes:

• Graduates of the Sports Journalism Cert HE are well-equipped with the skills and knowledge to excel in their chosen careers in the sports media industry.
• The program prepares them for the demands of the competitive field, instills a strong work ethic, and nurtures their passion for sports storytelling.
• Media studio with remote-operated cameras, broadcast-quality lighting, autocue, and a gallery.
• Podcast booths with professional equipment for high-quality audio production.
• Editing suites equipped with the full Adobe Creative Cloud suite for video and media editing.
• Camera equipment, including Fuji and JVC systems, for capturing professional-quality footage.