Program Overview
Massey University's Bachelor of Communication (BC) program combines business, marketing, and creative communication skills, preparing graduates for success in the communication industry. With a focus on core communication principles and specialized majors, the program offers a comprehensive education in communication theory, practice, and application. Graduates are highly sought after for careers in public relations, marketing, journalism, and other communication fields.
Program Outline
Bachelor of Communication (BC) - Massey University
Degree Overview:
The Bachelor of Communication (BC) at Massey University is a unique program that combines business, marketing, and creative communication skills. This program aims to equip graduates with the knowledge and skills needed to succeed in the communication industry. Massey's BC graduates have had outstanding employment success, highlighting the program's effectiveness.
Outline:
The BC program consists of:
Part A: Core Courses
(120 credits)
- Communication Theory and Practice
- Introduction to Marketing
- Creative Communication
- Introduction to Media Studies
- Language and Communication
- Media Skills
- Introduction to Journalism
- Tū Kupu: Writing and Inquiry
Part B: Major Courses
(120 credits)
- Choose from the following specializations:
- Communication Management
- Digital Marketing
- Expressive Arts and Media Studies
- Expressive Arts
- Journalism
- Linguistics
- Media Studies
- Public Relations
Part C: Minor Courses
(60 credits)
Assessment:
Assessment methods in the BC program vary depending on the specific course. However, common methods include:
- Assignments
- Essays
- Presentations
- Exams
- Portfolios
- Group projects
Teaching:
The BC program is taught by experienced faculty with industry expertise. The program utilizes a variety of teaching methods, including lectures, workshops, tutorials, and online learning.
Careers:
Graduates of the BC program are well-prepared for a variety of careers in communication, including:
- Public relations
- Marketing
- Advertising
- Journalism
- Media production
- Social media
- Education
- Government
- Non-profit organizations
Other:
The BC program also offers students the opportunity to:
- Participate in internships
- Study abroad
- Join student clubs and societies
- Attend workshops and seminars
- The BC program is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
- Massey University is ranked in the top 5% of business colleges globally by AACSB International.
- Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 100 universities for communication and media studies.
- Massey University is ranked #1 in New Zealand and 76th in the world for communication by ShanghaiRanking.
