| Program start date | Application deadline |
| 2024-10-01 | - |
| 2025-01-01 | - |
Program Overview
The Loughborough University London Sport Marketing MSc program equips students with the knowledge and skills to excel in the dynamic sport business industry. Through industry collaborations and renowned academics, students gain a comprehensive understanding of sport marketing and business management techniques, preparing them for careers in brand management, marketing communications, and sponsorship account management. The program offers a blended learning approach with interactive lectures, seminars, and project-based learning activities, ensuring a well-rounded and practical education.
Program Outline
Sport Marketing Degree
Degree Overview:
The Loughborough University London Sport Marketing MSc program equips students with the knowledge and skills necessary to excel in the dynamic and fast-paced sport business industry. Students gain a comprehensive understanding of Sport Marketing and Business Management techniques, preparing them to address industry challenges effectively.
Objectives:
- Develop a profound understanding of current sport marketing and business practices worldwide.
- Learn from reputable leaders in the sporting industry, including BT Sport, CSM Strategic, West Ham United Foundation, Chelsea Football Club, and others.
- Experience a world-class sporting environment with access to iconic sporting venues.
- Network with leading professionals across diverse organizations.
Program Description:
By engaging with industry leaders and renowned academics, you will delve into the latest research shaping the sport marketing, digital, and media landscape. Immerse yourself in practical modules and industry collaborations, including the Collaborative Project, to gain hands-on project planning and industry collaboration experience.
Why Choose This Program:
- Top 10 in the UK for Business and Management
- Top 10 in the UK for Business, Management and Marketing
- 1st in the world for the eighth time running for sport-related subjects
Outline:
Content:
The program focuses on key areas including:
- Research and Insight in the Sport Industry
- Sport Marketing
- Strategic Sports Sponsorship
- Sport Business Statistics and Analytics
- Leadership, Diversity and Change in the Sport Industry
- Sport Public Relations and Communication
- Digital Storytelling for Sports
- Collaborative Project
- Sport Integrity
- Sport, Politics, and Diplomacy
- Digital Technologies for Market Analysis
- Sport Ecology
Structure:
The program consists of:
- Two semesters of coursework
- A summer period dedicated to the dissertation
Course Schedule:
- Semester 1: Compulsory modules (Research and Insight in the Sport Industry, Sport Marketing, Strategic Sports Sponsorship) and optional modules (Sport Business Statistics and Analytics, Leadership, Diversity and Change in the Sport Industry)
- Summer: Compulsory dissertation
Individual Modules:
- Each module includes specific aims, learning outcomes, and assessment methods.
- Modules incorporate lectures, seminars, tutorials, group work, and independent study.
Assessment:
Assessment methods include essays, reports, presentations, proposals, and case studies. Specific assessment criteria vary by module but typically focus on knowledge, understanding, application, analysis, and communication skills.
Teaching:
Methods:
The program utilizes a blended learning approach, incorporating:
- Interactive lectures
- Lively seminars
- Collaborative projects
- Industry guest lectures
- Individual research opportunities
Faculty:
The program boasts world-class academics, influential thought leaders, and inspiring professionals passionate about the sport business.
Unique Approaches:
- Project-based learning activities
- Real-world case studies
- Industry partnerships
- Access to leading-edge facilities
- Personalized support
Careers:
Career Paths:
Graduates of the program are well-positioned for careers in:
- Brand Management
- Marketing Communications
- Social Media Marketing
- Sponsorship Account Management
- Digital Marketing
Career Opportunities:
Potential employers include:
- Leading sports brands
- Marketing agencies
- Sports clubs and organizations
- International sports bodies
- Media and communications companies
Career Outcomes:
Graduates can progress to roles such as:
- Brand Manager
- Marketing Executive
- Social Media Specialist
- Sponsorship Manager
- Digital Marketing Manager
Other:
- The program is offered full-time (1 year) and part-time (up to 4 years) via on-campus format.
- The program commences in October 2024 or January 2025.
- The program costs £17,250 for UK students and £30,500 for international students per year.
- Scholarships are available.
UK fee: £17,250 Full-time degree per annum International fee: £30,500 Full-time degree per annum