| Program start date | Application deadline |
| 2024-10-01 | - |
Program Overview
Through a combination of theoretical knowledge and practical application, students develop expertise in data science, digital product management, and service design principles, preparing them for roles in user experience design, digital services management, and more.
Program Outline
Degree Overview
Overview:
The MSc Data Driven Design programme is specifically designed to equip individuals with the data science, strategy, and innovation skills to succeed in digital service and product design roles within the creative and cultural sector. The programme's core objective is to empower its graduates to leverage data and insights into driving product and service innovation, effectively communicating data-driven strategies with stakeholders, and supporting strategic growth within their organizations.
Objectives:
- Equip students with the essential digital skills needed in the creative and cultural sectors, including:
- Data science techniques
- Digital product management and service design principles
- Digital innovation strategies
- Visual communication of data and insights
- Address the critical demand for talent within the creative sector capable of bridging the data-driven and creative skillsets.
- Develop graduates capable of contributing to real-world business challenges through the integration of data science, strategic innovation, and creative/cultural understanding.
Description:
The programme combines a comprehensive theoretical foundation in data and analytics with practical application through hands-on projects and industry-driven collaborations. Through engaging lectures, interactive seminars, group projects, and individual research opportunities, graduates develop the capacity to:
- Formulate effective digital strategies based on robust data analyses.
Outline
Structure:
Semester 1 Modules:
- Design Research: Explores design research history and methodologies, equips students with research skills.
- Strategy and Market Analysis: Develops critical understanding of competitive market analysis.
- Collaborative Project: Provides students with hands-on experience in tackling real-world problems through collaborative design.
- Service Design Innovation: Focuses on the role of service design in innovation practice, emphasizing human-centered design.
- Optional Modules: (Choose one from each semester) Semester 1:
- Digital Media Audiences and Markets
- Creative Business Models Semester 2:
- Service Design Strategy
- Cloud applications and services
- Digital Sport Technologies: Evolution and Application
Summer:
- Dissertation
Assessment
- Coursework assignments and oral presentations, assessing independent and collaborative data analysis, strategic decision-making, and communication skills.
- No exams are included in assessment.
- Informal feedback is offered throughout the program by lecturers to support student learning.
Teaching
Methodologies:
The program employs a multifaceted approach to teaching and learning:
- Lectures provide foundational knowledge.
- Seminars focus on discussion and application of concepts.
- Tutorials cater to personalized learning and guidance.
- Independent study allows for individual research and exploration.
- Group work fosters collaboration skills.
- Workshops enhance specific skill sets.
- Practical sessions provide hands-on application of acquired knowledge.
- The programme also leverages a remote laboratory facility.
- Online tutorials and virtual learning platforms further supplement the learning experience.
Faculty:
The teaching faculty is comprised of esteemed academics and experienced professionals, all contributing their expertise in the respective field.
Unique Features:
- Industry Collaboration: The programme actively integrates real-world projects and challenges set by organizations within the creative and cultural sector, providing students valuable practical experience and industry recognition.
- Global Reputation: Loughborough's strong reputation and industry network provides access to top-quality resources and experts.
Careers
Careers:
- Graduates are equipped for the following roles:
- User experience designers
- Digital services designers
- Digital product designers
- Graphic designers
- Audience/user researchers
- Digital services managers
- Digital learning officers
- Potential Career Opportunities: The programme equips graduates for fulfilling roles within diverse industry domains such as:
- Creative agencies
- Digital product companies
- Media and entertainment organizations
- Public sector organizations
- Cultural institutions
- Additional Career Support:
- Loughborough's Careers Network offers personalized career advice and guidance, helping graduates identify suitable job opportunities, refine their resumes, and prepare for job interviews effectively.
Other
Fees:
- UK: £13,000 (per annum)
- International: £28,750 (per annum)
Scholarships:
Available
Entry Requirements:
Loughborough University London is renowned for producing high-caliber graduates with strong career prospects.
UK fee: £13,000 Full-time degree per annum International fee: £28,750 Full-time degree per annum
