Service Design Innovation

Program Overview

The Service Design Innovation MSc program at London campus explores the knowledge, behavior, and skills that influence service design innovation. It aims to enhance students' critical thinking, analytical skills, and collaborative behavior through theoretical and practical application. The program prepares graduates for careers as service design managers, strategists, innovation consultants, and UX designers.

Program Outline

Degree Overview:

The Service Design Innovation MSc program explores the makeup of a successful service designer and seeks to uncover the knowledge, behavior, and skills that influence and inform the design innovation process.

Objectives:

• Enhance service design innovation knowledge through theoretical and practical application individually and in multi-disciplinary and interdisciplinary teams.
• Develop critical thinking and insight to improve effectiveness as service design managers and strategists.
• Develop analytical and research skills through substantial analysis and evaluation of service businesses within the service economy.
• Develop a high understanding of the importance of services systems and the role services play in innovation management processes within organizations.
• Professionally develop collaborative behavior through active learning and teamwork in order to respond to service innovation challenges in real time.

Outline:

Semester 1:

• Compulsory modules:
• Design Thinking
• Service Design Innovation
• Design in Organisations
• Design & Identity

Semester 2:

• Compulsory modules:
• Design for Experiences
• Design Research
• Service Design Strategy
• Collaborative Project

Summer:

• Compulsory modules:
• Dissertation
• Dissertation

Module Descriptions:

• Design Thinking: This module helps students use design approaches and tools for identifying and implementing human-centered innovation opportunities.
• Design in Organisations: This module examines how design for the service economy is used as a strategic tool to foster change and innovation in organizations.
• Design & Identity: This module focuses on developing understanding of foundational concepts from cultural studies, contemporary debates on design and culture, identity, gender, and feminist studies relevant to strategic design.
• Design for Experiences: This module prepares students to understand the key concepts and complexities of designing for user experience.
• Design Research: This module helps students gain a broad understanding of design research history and methodologies and equips them with skills and competencies to undertake research in their chosen topic of enquiry.
• Service Design Strategy: This module aims to provide students with professional skills for working in service design innovation teams.
• Collaborative Project: This module provides students with an opportunity to be exposed to project-based teamwork in diverse settings, aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
• Dissertation: The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

Assessment:

• Essays and reports of varying lengths
• Presentations
• Journal entries
• Projects
• Examinations

Teaching:

• Taught by influential thought leaders, pioneering researchers, and creative innovators
• Lectures
• Seminars
• Tutorials
• Independent study
• Group work
• Practical sessions

Careers:

• Service design managers and strategists
• Innovation consultants
• Design researchers
• Design educators
• UX designers

Other:

• The program is based on the London campus and students have access to all the facilities within the building.
• The provided context uses the term "master's degree" interchangeably with "MSc" and "masters."

UK fee: £13,000 Full-time degree per annum International fee: £29,750 Full-time degree per annum