Master of Business Administration in Hospitality Management (ODL)

Program Overview

The Master of Business Administration in Hospitality Management (MBA-HM) program at LUC is an Open and Distance Learning (ODL) program that equips students with the knowledge and skills to thrive as entrepreneurs or marketing leaders in the hospitality industry. The program emphasizes strategic business and marketing skills, operational and service issues, and other relevant aspects of the field. Graduates are highly sought after by organizations in the hospitality sector, including hotels, resorts, restaurants, catering companies, event management firms, and tourism agencies.

Program Outline

Degree Overview:

Objective:

The Master of Business Administration in Hospitality Management (MBA-HM) program focuses on equipping students with the essential knowledge and practical skills to thrive as entrepreneurs or marketing leaders in the rapidly evolving hospitality industry. The program emphasizes strategic business and marketing skills, operational and service issues, and other relevant aspects of the field.

Delivery Mode:

This Open and Distance Learning (ODL) program offers flexibility for working professionals seeking higher education. It allows students to study at their own pace and convenience.

Outline:

Content:

The MBA-HM program curriculum covers a comprehensive range of topics, including:

• Strategic Management: This course explores the development and implementation of strategies for achieving organizational goals in the hospitality industry.
• Marketing Management: Students delve into the principles and practices of hospitality marketing, including market research, segmentation, branding, and advertising.
• Financial Management: This course focuses on managing finances within hospitality organizations, covering topics such as budgeting, investment analysis, and risk management.
• Human Resource Management: Students learn about effective recruitment, training, development, and compensation strategies for hospitality businesses.
• Operations Management: This course covers the efficient and effective management of hospitality operations, including logistics, quality control, and service delivery.
• Service Management: Students explore the principles and practices of delivering exceptional customer service in the hospitality industry.
• Tourism Management: This course focuses on the management of tourism businesses, including destination marketing, product development, and visitor experience.

Structure:

The MBA-HM program consists of a total of 12 courses, each with a duration of 4 months. The program is divided into 4 semesters, with 3 courses offered in each semester.

Course Schedule:

The program operates on a trimester system, with intakes in January, May, and September. Each course runs for 4 months, with a 2-week break between semesters.

Individual Modules:

• Strategic Management: This module explores the concept of strategic management, competitive advantage, strategic analysis, and implementation.
• Marketing Management: This module focuses on marketing concepts, consumer behavior, market segmentation, marketing mix, and marketing research.
• Financial Management: This module covers financial statements analysis, financial planning, budgeting, working capital management, and investment analysis.
• Human Resource Management: This module explores human resource planning, recruitment and selection, training and development, performance management, and compensation and benefits.
• Operations Management: This module covers operations strategy, process design, quality management, capacity planning, and supply chain management.
• Service Management: This module focuses on service quality, customer relationship management, service recovery, and service innovation.
• Tourism Management: This module explores the tourism industry, tourism products, destination development, marketing, and management.

Assessment:

Assessment Methods:

The MBA-HM program utilizes a variety of assessment methods, including:

• Continuous Assessment: This includes assignments, quizzes, and online discussions throughout the course.
• End-of-Semester Examinations: Each course concludes with a written examination.
• Project Work: Students complete an individual project on a relevant topic related to their chosen area of specialization.

Teaching:

Teaching Methods:

The MBA-HM program employs a blended learning approach, combining online learning modules with face-to-face workshops and tutorials.

Faculty:

The program is taught by experienced and qualified faculty members who are experts in their respective fields. They bring a wealth of industry experience and academic knowledge to the classroom.

Unique Approaches:

The program incorporates a number of unique approaches to teaching and learning, including:

• Case Studies: Students analyze real-world case studies to develop their problem-solving skills and decision-making abilities.
• Guest Speakers: Industry professionals are invited to share their insights and experiences with students.
• Action Learning Projects: Students work on real-world projects with hospitality organizations, gaining practical experience and applying their theoretical knowledge.
• Online Learning Platform: The program utilizes an advanced online learning platform that provides students with access to course materials, interactive activities, and communication tools.

Careers:

Career Paths:

The MBA-HM program prepares graduates for a wide range of career paths in the hospitality industry, including:

• Hotel/Resort Managers
• Restaurant Managers
• Property Managers
• Assistant Managers
• General Managers
• Human Resource Managers
• Marketing and Sales Professionals
• Food and Beverage Directors
• Group Travel Facilitators
• Special Event Planners
• Conference Planners

Career Opportunities:

Graduates are highly sought after by organizations in the hospitality sector, including hotels, resorts, restaurants, catering companies, event management firms, and tourism agencies.

Outcomes:

The program aims to equip graduates with the skills and knowledge necessary to succeed in their chosen careers and become leaders in the hospitality industry.

Other:

Program Aim:

The program's primary aim is to emphasize management aspects, enabling students to cope with the challenges of the hospitality industry. The program also includes a focus on group projects, field work, and seminars to provide students with practical experience and prepare them for professional service roles.

Scholarship Programme:

LUC offers a variety of scholarships to support students pursuing their studies.