Business of Motorsport Postgraduate Diploma

Program Overview

The Business of Motorsport Postgraduate Diploma from De Montfort University Leicester is an online program designed to equip students with the knowledge and skills to succeed in the commercial aspects of the global motorsport industry. The program covers topics such as the history, structure, ethics, commerce, sponsorship, branding, and change management in motorsport. Students can complete the program in 8 months full-time or 16 months part-time.

Program Outline

Outline:

Program Content:

The Business of Motorsport Postgraduate Diploma covers the commercial aspects of the global motorsport industry. This program is designed to equip students with the knowledge and skills necessary to succeed in this dynamic and exciting field.

Program Structure:

The program is delivered entirely online, allowing students to study at their own pace and location. The program is divided into seven modules:

• Module 1: History, Sporting & Commercial Structure of Motorsport
• Module 2: Ethics in Sports Management & Governance
• Module 3: Commerce within Motorsport
• Module 4: Sponsorship Models in Elite Motorsport & The Role of the Media
• Module 5: Motorsport Brands, Their Extensions & Future Trends
• Module 6: Change Management
• Module 7: Virtual Site Visits & Motorsport Business Reflection

Course Schedule:

The program is offered twice a year, with start dates in January and July.

Other:

• The program is awarded by De Montfort University Leicester (DMU).
• The program is the world's only online Postgraduate Diploma to focus entirely on the commercial aspects of motorsport.
• The program is designed to be flexible and accessible to students around the world.
• The program provides students with the opportunity to network with industry professionals and learn from their experiences.