Business of Motorsport Postgraduate Certificate

Program Overview

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Delivered online with flexible learning options, the program equips graduates with the skills and knowledge to thrive in various career paths within motorsport, including commercial roles, sponsorship, event management, and media. Graduates are prepared to contribute to the continued growth and development of the industry.

Program Outline

• Focus: Exclusively on the commercial aspects of the exciting global motorsport industry.
• Award: Postgraduate Certificate (PG Cert) in Business of Motorsport.
• Duration: 4 months (Full-time) or 8 months (Part-time).
• Structure: Delivered online with flexible learning options.
• Awarding Body: De Montfort University Leicester (DMU).

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Program Objectives:

• Equip graduates with the necessary skills and knowledge to thrive in the motorsport industry.
• History, structure, and governance.
• Ethics and sports management.
• Commerce within motorsport.
• Sponsorship models and media engagement.

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Outline

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Program Content:

• The program consists of four modules, each with 15 credits.
• Module 1: History, Sporting & Commercial Structure of Motorsport:
• Explores the history and development of motorsport, its structure, governance, and impact on the engineering industry.
• Module 2: Ethics in Sports Management & Governance:
• Examines the legal and ethical landscape of motorsport, covering national and international governing bodies, governance challenges, and comparisons with other sports.
• Module 3: Commerce within Motorsport:
• Module 4: Sponsorship Models in Elite Motorsport & The Role of the Media:
• Explains the importance of sponsorships in motorsport, delving into the merits and challenges from various perspectives, and explores the role of media in sponsorship activation, measurement, and analytics.

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Course Schedule:

• The program is offered online with flexible learning options.
• Students can choose their own start date and pace their learning.

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Individual Modules:

• Each module is delivered through a combination of lectures, tutorials, and independent study.
• Students will engage with online learning resources, complete assessments, and participate in discussions with peers and tutors.

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Assessment

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Assessment Methods:

• No formal exams are conducted.
• Students are assessed through a combination of:
• Tutor assessments.
• Moderation by De Montfort University.

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Assessment Criteria:

• Assessments are designed to evaluate students' understanding of the course material, analytical skills, critical thinking abilities, and ability to apply knowledge to real-world scenarios.

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Grading System:

• Pass/Fail grading system.

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Teaching

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Teaching Methods:

• The program utilizes a blended learning approach, incorporating:
• Interactive online lectures and tutorials.
• Asynchronous learning resources.
• Collaborative group activities and discussions.

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Faculty:

• The program is delivered by experienced professionals and academics with expertise in the motorsport industry and business management.

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Unique Approach:

• The program emphasizes practical application of knowledge and offers students opportunities to:
• Network with industry professionals.
• Participate in virtual guest lectures and seminars.
• Access exclusive industry resources.

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Careers

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Potential Career Paths:

• Graduates are prepared for a wide range of career opportunities within the motorsport industry, including:
• Commercial roles in motorsport teams.
• Sponsorship and marketing positions.
• Event management and promotion.
• Media and communications.
• Motorsport consulting and research.

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Career Opportunities:

• The program provides graduates with the necessary skills and knowledge to pursue diverse career paths in the motorsport industry, working for various organizations such as:
• Motorsport teams and manufacturers.
• Race circuits and event organizers.
• Sponsorship agencies and media companies.
• Motorsport governing bodies and regulatory agencies.
• Motorsport consulting firms and research institutions.

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Career Outcomes:

• Graduates are equipped with the skills and knowledge to:
• Secure employment in the motorsport industry.
• Advance their careers within their chosen field.
• Contribute to the continued growth and development of the motorsport industry.

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Other

• Entry Requirements:
• Bachelor's degree (second-class honors or higher) in business, sport, or engineering.
• Alternatively, significant and relevant industry experience at a senior level.
• International students must meet the English language proficiency requirements.
• Tuition Fees:
• For UK students: £4,500 per module.
• For international students: £5,500 per module.
• Payment options are available, including monthly installments.
• Application Process:
• Online application form through the NMA website.
• Applicants submit their CV, academic transcripts, and a personal statement.
• An interview may be required.
• Start Date: