Program Overview
The Online MA Business of Motorsport from National Motorsport Academy and De Montfort University Leicester equips professionals and enthusiasts with a comprehensive understanding of the commercial aspects of the global motorsport industry. Delivered entirely online, this flexible program emphasizes practical skills, industry-specific knowledge, and career preparation, opening doors to diverse and rewarding opportunities within the highly competitive world of motorsport.
Program Outline
Breakdown of the Online MA Business of Motorsport Program at National Motorsport Academy:
Degree Overview:
The Online MA Business of Motorsport
, offered by the National Motorsport Academy (NMA) in partnership with De Montfort University Leicester (DMU), provides a comprehensive understanding of the commercial aspects of the global motorsport industry. This 180-credit program, delivered entirely online, is designed for professionals and enthusiasts seeking to enhance their career prospects in this exciting field.
Objectives:
- Equip students with a thorough understanding of the business of motorsport, encompassing governance, structure, international sports law, commercial rights, sponsorships, media relations, and stakeholder interactions.
- Develop professional skills in ethics, cultural awareness, and strategic thinking relevant to the motorsport industry.
- Prepare graduates for leadership roles within motorsport teams, businesses, and organizations.
Outline:
Program Structure:
- Duration: 1 year (full-time) or 2 years (part-time) with flexible online learning.
- Start Date: Students can choose their own start date.
- Assessment: No formal exams; assessments are based on tutor feedback and moderation by DMU.
- Modules: The program comprises eight core modules, each carrying 15 credits except the final project.
Module Descriptions:
Sponsorship Models in Elite Motorsport & The Role of the Media:
Analyzes the dynamics of sponsorships in motorsport from various perspectives, including media engagement, market research, and brand activation.
Motorsport Brands, Their Extensions & Future Trends:
Investigates the future trajectory of motorsport brands and their evolving relationship with various stakeholders, including fans, retailers, and sponsors.
Change Management:
Delves into the theories and practical applications of managing change within the motorsport industry, addressing global megatrends and their potential impact.
Virtual Site Visits & Motorsport Business Reflection:
Enhances learning through virtual tours of renowned motorsport venues, museums, and governing bodies, featuring exclusive interviews with industry experts.
Executive Project:
Provides an opportunity to showcase acquired knowledge and skills by undertaking a self-directed project related to a chosen area of interest, demonstrating academic expertise and potential career pathways.
Assessment:
Assessment is continuous and emphasizes the practical application of knowledge. Each module utilizes various assessment methods like presentations, case studies, essays, and group projects, culminating in a final 60-credit executive project.
Teaching:
Teaching Methods:
- The program utilizes interactive online modules and live webinars delivered by experienced industry professionals.
- Participants engage in active discussions, collaborative projects, and individual assessments through the online learning platform.
- Access to extensive online resources, including academic journals, industry reports, and case studies, provides a solid foundation for independent learning and research.
Faculty:
- The program boasts a distinguished faculty composed of prominent figures from the motorsport industry who contribute their real-world expertise.
- The program's strong industry focus prepares graduates with practical skills and knowledge directly relevant to the demands of the motorsport job market.
Careers:
Potential Career Paths:
- Motorsport Team Management (Team Principal, Manager, Operations, Marketing, etc.)
- Motorsport Event Management and Promotion
- Sponsorship and Partnership Activation
- Commercial Rights Management and Media Relations
- Motorsport Marketing and Brand Management
- Consulting and Advisory Roles within the Motorsport Industry
Opportunities:
- The program aims to prepare graduates for diverse and rewarding careers within the global motorsport industry.
- Emphasis on developing practical skills and industry-specific knowledge enhances employability and career progression.
- NMA's strong industry network provides opportunities for internships, placements, and potential employment within leading motorsport organizations.
Outcomes:
- Graduates are equipped with a comprehensive understanding of the business of motorsport, enabling them to contribute effectively to a range of roles across the industry.
- The program opens doors to exciting and lucrative career options within the highly competitive world of motorsport.
- NMA graduates join a network of alumni with successful careers within the industry, creating valuable networking and collaboration opportunities.
Other:
Other Relevant Information:
- Tuition Fees: Varied based on student status (UK vs. International).
- Admissions Requirements: Second-class honors degree in business, sports, or engineering or relevant industry experience with senior-level management experience.
- Application Process: Online application through the NMA website.
Additionally:
- The program actively promotes diversity and inclusion within the motorsport industry, encouraging applications from all backgrounds and experiences.
