International Tourism and Hospitality Management BA (Hons)

Program Overview

The International Tourism and Hospitality Management BA (Hons) program at DMU equips students with the skills and knowledge for a successful career in the global tourism and hospitality industry. Through industry partnerships, research projects, and a focus on sustainability, innovation, and cultural sensitivity, students gain a comprehensive understanding of the sector and develop essential leadership and decision-making abilities. The program emphasizes real-world experience and international exposure, preparing graduates for a wide range of career opportunities in the dynamic tourism and hospitality industry.

Program Outline

International Tourism and Hospitality Management BA (Hons)

Degree Overview

This International Tourism and Hospitality Management BA (Hons) program aims to equip students for an exciting career within the global tourism and hospitality industry. The program focuses on current practices, opportunities, and challenges in both UK and international markets. Students will gain a comprehensive understanding of the industry, including key skills, sustainability, innovation, resilience, and effective leadership. They will learn to analyze complex problems and make strategic decisions through critical thinking. Students will gain real-world experience through industry placements and research projects.

Key Features:

• Industry partnerships with travel agents, tour operators, airports, major tourism brands, and independent hotels.
• Collaboration with local, national, and European tourism and hospitality providers, including a DMU Global trip.
• Focus on essential topics for future careers, including sustainable travel methods, digital marketing, and research visits to European cities.
• Top-quality teaching by industry experts actively engaged in international research, ensuring up-to-date industry knowledge.
• Block teaching, allowing students to focus on one subject at a time, fostering feedback, assessments, and a better study-life balance.

Outline

Program Content

• Introduction to Tourism and Hospitality
• Sustainable and Responsible Travel and Business
• Management and Finance in Tourism and Hospitality
• Digital Marketing for Tourism and Hospitality
• Programming and Planning Festivals
• Resort Management
• International Tourism and Hospitality Research Visit
• Research Methods: Dissertation and Placement
• Destination Marketing
• Tourism and Hospitality Products: Natural, Cultural, Eco, and Dark Tourism
• Enterprise: Tourism and Hospitality Project
• Placement or Dissertation

Course Schedule

• First Year: Focuses on theoretical foundations, historical development, and contemporary context of the tourism and hospitality sectors.
Covers sustainability, management, finance, digital marketing, and key academic skills.
• Second Year: Deepens understanding of the tourism and hospitality sectors.
Introduces event planning through the Programming and Planning Festivals module, emphasizing city tourism. Addresses customer needs, different cultures, and behaviour in preparation for the third year's placement or dissertation.
• Third Year: Students choose either to complete a dissertation or a placement, with a focus on entrepreneurial skills advancement.
Explores Destination Marketing, place branding, and different tourism products.

Course Structure:

• First Year: Four blocks with a focus on foundational topics.
• Second Year: Four blocks with a focus on advanced topics and research preparation.
• Third Year: Four blocks with a focus on dissertation/placement, entrepreneurial skills development, and specific tourism products.

Individual Modules

• First Year:
• Introduction to Tourism and Hospitality: Explores the industry's history, development, and current trends.
• Sustainable and Responsible Travel and Business: Focuses on sustainable tourism development and responsible business practices.
• Management and Finance in Tourism and Hospitality: Covers management principles and financial aspects of hospitality businesses.
• Digital Marketing for Tourism and Hospitality: Introduces digital marketing strategies for the industry.
• Second Year:
• Programming and Planning Festivals: Explores festival planning and event management.
• Resort Management: Examines the operation and development of resorts.
• International Tourism and Hospitality Research Visit: Provides international experience and research opportunities through a European city visit.
• Research Methods: Dissertation and Placement: Prepares students for dissertation research or internship placement.
• Third Year:
• Destination Marketing: Focuses on marketing strategies for tourist destinations.
• Tourism and Hospitality Products: Explores different tourism products such as natural, cultural, eco, and dark tourism.
• Enterprise: Tourism and Hospitality Project: Develops entrepreneurial skills through creating a sustainable business plan.
• Placement or Dissertation: Students choose either to complete a dissertation on a tourism-related topic or a placement in the industry for practical experience.

Assessment

Assessment Methods:

• Essays
• Presentations
• Exams
• Group Projects
• Dissertations
• Placement reports

Assessment Criteria:

• Knowledge and understanding of the subject matter
• Critical thinking and analysis
• Communication and presentation skills
• Problem-solving and decision-making
• Research skills
• Professionalism

Teaching

Teaching Methods:

• Lectures
• Seminars
• Workshops
• Tutorials
• Field Trips
• Guest Lectures
• Online Resources

Faculty:

• Industry experts with active research involvement.
• Experienced and passionate teaching staff.

Unique Approaches:

• Block teaching for deeper subject engagement and better study-life balance.
• Industry collaboration for real-world experience and networking.
• DMU Global opportunities for international exposure and research.

Careers

Potential Career Paths:

• Hotel Manager
• Event Coordinator
• Travel Agent
• Marketing Executive
• Destination Manager
• Tour Operator
• Hospitality Consultant

Career Opportunities

• Work within diverse hospitality organizations, tourism agencies, and travel companies.
• Pursue international opportunities in the global tourism industry.
• Start and manage your own hospitality business.

Other

Additional Features:

• Award-winning careers service with guaranteed work experience opportunities.
• DMU Global international experience programmes with opportunities to study abroad.
• 91% of students agree that staff value student views and opinions about the course.
• 97% of students agree that teaching staff have supported their learning well.

UK

2024/25 tuition fees for UK students: £9,250

EU/International

2024/25 tuition fees for international students: £15,750