Tuition Fee
Start Date
2024-10-01
Medium of studying
Duration
Program Facts
Program Details
Degree
PhD
Major
Environmental Management | Environmental Policy
Area of study
Business & Management
Minor
Marketing Research | Market Research | Sales and Marketing Operations
Course Language
English
Intakes
| Program start date | Application deadline |
| 2024-02-01 | - |
| 2024-06-01 | - |
| 2024-10-01 | - |
About Program
Program Overview
This Marketing MSc by Research, MPhil, or PhD program at Abertay University allows students to conduct independent research in marketing under expert supervision. The program equips students with research skills, critical thinking abilities, and opportunities to publish their findings. Students can choose their desired degree level and study full-time or part-time, with flexible start dates and research support available.
Program Outline
Course Details: Marketing MSc by Research, MPhil, PhD (Abertay University)
Degree Overview:
This Master's or Doctoral programme allows you to conduct independent research in the field of Marketing under the guidance of expert supervisors. You will delve into the latest developments in strategic and digital marketing, studying areas such as consumer behaviour and social media influencer marketing.
Objectives:
- Equip you with the skills and knowledge to conduct high-quality research.
- Develop critical thinking and problem-solving abilities.
- Provide opportunities to publish your research findings.
- Prepare you for a career in academia or diverse roles within the Marketing industry.
Programme Flexibility:
- Choose your desired degree level: MSc by Research, MPhil, or PhD.
- Begin with an MSc or MPhil and transfer to a PhD without restarting your project.
- Switch between full-time and part-time study as needed.
Programme Structure:
- Duration:
- MSc by Research: 1 year full-time (10-14 months); 2 years part-time (20-28 months)
- MPhil: 2 years full-time (12-48 months); 4 years part-time (24-72 months)
- PhD: 3 years full-time (24-48 months); 6 years part-time (72-96 months)
- Assessment: Thesis submission & viva voce examination.
- Research: Original, independent research under supervisor guidance.
- Programme Dates: Start in February, June, or October each year.
Other:
- Abertay offers diverse research support, including the Graduate School and its dedicated researcher development programme.
- You will benefit from close interaction with industry through collaborations with the Chartered Institute of Marketing (CIM).
- Contact: https://www.abertay.ac.uk/contact-us
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