| Program start date | Application deadline |
| 2024-02-01 | - |
| 2024-06-01 | - |
| 2024-10-01 | - |
Program Overview
This Marketing MSc by Research, MPhil, or PhD program at Abertay University allows students to conduct independent research in marketing under expert supervision. The program equips students with research skills, critical thinking abilities, and opportunities to publish their findings. Students can choose their desired degree level and study full-time or part-time, with flexible start dates and research support available.
Program Outline
Course Details: Marketing MSc by Research, MPhil, PhD (Abertay University)
Degree Overview:
This Master's or Doctoral programme allows you to conduct independent research in the field of Marketing under the guidance of expert supervisors. You will delve into the latest developments in strategic and digital marketing, studying areas such as consumer behaviour and social media influencer marketing.
Objectives:
- Equip you with the skills and knowledge to conduct high-quality research.
- Develop critical thinking and problem-solving abilities.
- Provide opportunities to publish your research findings.
- Prepare you for a career in academia or diverse roles within the Marketing industry.
Programme Flexibility:
- Choose your desired degree level: MSc by Research, MPhil, or PhD.
- Begin with an MSc or MPhil and transfer to a PhD without restarting your project.
- Switch between full-time and part-time study as needed.
Programme Structure:
- Duration:
- MSc by Research: 1 year full-time (10-14 months); 2 years part-time (20-28 months)
- MPhil: 2 years full-time (12-48 months); 4 years part-time (24-72 months)
- PhD: 3 years full-time (24-48 months); 6 years part-time (72-96 months)
- Assessment: Thesis submission & viva voce examination.
- Research: Original, independent research under supervisor guidance.
- Programme Dates: Start in February, June, or October each year.
Other:
- Abertay offers diverse research support, including the Graduate School and its dedicated researcher development programme.
- You will benefit from close interaction with industry through collaborations with the Chartered Institute of Marketing (CIM).
- Contact: https://www.abertay.ac.uk/contact-us
Abertay University
Overview:
Abertay University is a public university located in Dundee, Scotland. It is known for its focus on applied learning and its strong industry links. The university offers a range of undergraduate and postgraduate programs, including online master's degrees.
Student Life and Campus Experience:
Abertay University is located on a city-center campus, with all buildings within walking distance. Students have access to the Bernard King Library, which offers four floors of open plan study space and printed resources. The university also offers a range of sports facilities and clubs.
Key Reasons to Study There:
*
Applied Learning:
Abertay University emphasizes practical skills and industry relevance in its programs. *Industry Links:
The university has strong connections with businesses and organizations, providing students with opportunities for internships, placements, and networking. *City-Center Campus:
The university's location in Dundee offers students access to a vibrant city with a range of cultural attractions and amenities.Academic Programs:
Abertay University offers a variety of academic programs, including: *
Undergraduate:
Forensic Science, Computer Game Applications Development, Business, Law, Social Science, Applied Sciences, Design, and Informatics. *Postgraduate Taught:
A range of master's degrees in various fields. *Postgraduate Research:
Opportunities for PhD and other research degrees.Other:
Abertay University is a charity registered in Scotland. The university has received several awards and accreditations, including: * University of the Year for Teaching Quality * Athena SWAN Charter * Race Equality Charter Mark * Cycle-friendly Employer * Living Wage Employer * Employer Recognition Scheme * Outstanding Workplace Award
Entry Requirements:
EU Home Students:
- Academic Entry Requirements:
- An Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline.
- A Master’s degree.
- In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree.
International Overseas Students:
- Academic Entry Requirements:
- An Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline.
- A Master’s degree.
- In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree.
- Visa and English Language Requirements:
- International students may require a Tier 4 visa depending on their nationality.
- English language proficiency requirements must be met for non-native English speakers. Accepted qualifications include:
- IELTS Academic: total 6.5 with at least 6.0 in each component.
- TOEFL-iBT (including Home Edition): total 92 with at least 20 in each component.
- CAE and CPE: total 176 with at least 169 in each component.
- Trinity ISE: ISE II with distinctions in all four components.
- PTE Academic: 62 overall with at least 59 in each component.
- NECO English at B (4)
- WAEC English at B (4)
Language Proficiency Requirements:
- For non-native English speakers, evidence of English language proficiency is required. Accepted qualifications include:
- IELTS Academic: total 6.5 with at least 6.0 in each component.
- TOEFL-iBT (including Home Edition): total 92 with at least 20 in each component.
- CAE and CPE: total 176 with at least 169 in each component.
- Trinity ISE: ISE II with distinctions in all four components.
- PTE Academic: 62 overall with at least 59 in each component.
- NECO English at B (4)
- WAEC English at B (4)
- Depending on the applicant's nationality, a degree from a UKVI designated English-speaking country may be accepted as proof of English proficiency.
- Degrees awarded outside of a UKVI designated English-speaking country must be no more than three and a half years old at the beginning of the program, unless the applicant uses IELTS, TOEFL, Trinity ISE, or PTE, in which case it must be no more than two years old. Specific requirements may vary depending on the chosen research area and the applicant's individual circumstances.
