Strategic Communications

Program Overview

This self-paced online course from King's College London explores the history, theories, and practices of strategic communications. Participants will gain an in-depth understanding of the field, its role in shaping narratives, and its applications in various sectors, including government, business, and non-profits. The program features interactive activities, discussions, and assessments, and is led by an experienced academic in the field.

Program Outline

Strategic Communications

Degree Overview:

This self-paced online course offers an in-depth exploration of strategic communications, its core concepts, frameworks, and its application around the world. The program delves into the history, theoretical underpinnings, and contemporary practices of strategic communication, equipping participants with the knowledge and skills to critically analyze and engage with this complex field.

Outline:

Duration:

5 hours (self-paced)

Course Structure:

The course is divided into five units:

• Unit 1: What is strategic communications?

• Definition and scope of the field
• Contested definitions of strategic communication
• Unit 2: Strategy, memory & storytelling
• The role of strategy in communication
• The power of memory and storytelling in shaping narratives
• Unit 3: Society against the state
• Tensions between states and their citizens
• Strategic communication's role in justifying/contesting foreign interventions
• Strategic communication by non-state actors to mobilize populations
• Unit 4: Strategic communications around the world
• Global perspectives on strategic communication, including China, Russia, Brazil, and South Africa
• Unit 5: The future of strategic communications
• Emerging trends and challenges facing the field

Assessment:

• Formative assessment:
• Continuous online activities and discussions
• Summative assessment:
• A written assignment analyzing a case study of strategic communication (70%)
• A reflective essay on personal learning outcomes (30%)

Teaching:

• Self-paced online course with access to materials for 3 months
• Led by Dr. Neville Bolt, Reader in Strategic Communications Education
• Interactive format with online activities and discussions

Careers:

• Government and public sector: Policy advisors, communication specialists, public affairs officers
• Private sector: Public relations professionals, corporate communication specialists, marketing executives
• Non-profit and advocacy organizations: Communication directors, campaign managers, outreach coordinators

Other:

• The course is offered by the King's Institute for Applied Security Studies at King's College London.
• No formal education or professional requirements are needed, but minimum IELTS Level 6 is recommended for full comprehension of the English-language content.
• The full fee is £450, with discounts available for King's students, alumni, and staff.