Pre-University Marketing (Session 3)

Program Overview

This Pre-University Summer School in Marketing from King's College London prepares high-achieving high school students for university-level marketing studies. It covers key marketing concepts, research, and digital marketing, and offers hands-on experience through group assignments and social learning. The program aims to equip students with the knowledge and skills necessary for a successful career in marketing.

Program Outline

Pre-University Summer School: Marketing

Degree Overview

This program helps prepare students for university-level study in the field of marketing. It offers:

• In-depth exploration of marketing at the degree level
• Understanding of key debates, themes, and cutting-edge research areas
• Collaboration on group assignments and experience social learning
• Insight into the fundamentals of marketing in the digital era

Outline

The program covers the following topics:

• Introduction to Marketing
• Consumer Behavior
• Digital Marketing
• Marketing Strategy
• Marketing Research
• Branding and Advertising
• Public Relations
• Social Media Marketing

Teaching

The program uses a variety of teaching methods, including lectures, seminars, group work, and independent study.

Careers

The program prepares students for a variety of careers in marketing, including:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Social Media Manager
• Market Research Analyst
• Advertising Executive

Other

• The program is open to high-achieving students who are about to start or who are enrolled in their final two years of high school and are typically aged 16 and 17.
• Students must be aged 16 before the start date of their course.
• The application deadline is March 31st.