MA Leading Tourism & Hospitality

Program Overview

The MA Leading Tourism & Hospitality program from Mediterranean College and the University of Derby focuses on the science and art of creating unique guest experiences in the global tourism and hospitality industry. It emphasizes luxury market management, blending theory and practice through case studies, simulations, and industry collaborations. Graduates become associate members of the Institute of Hospitality (AIH) and are equipped for leadership roles in hotels, resorts, event organizations, and luxury businesses.

Program Outline

MA Leading Tourism & Hospitality (Luxury Management & Guest Experience)

Degree Overview:

This postgraduate program, offered by Mediterranean College in collaboration with the University of Derby, delves into the contemporary world of global and domestic tourism and leading hospitality businesses.

It emphasizes both the science and art of creating unique guest experiences, adhering to global hospitality and event business standards of excellence in service quality and operation.

Key aspects of the program:

• Blending theory and practice for a thorough understanding of the current tourism landscape and future trends.
• Luxury market focus, imparting specialized knowledge and skills related to brand positioning, guest experience strategies, and the nuances of managing luxury-oriented organizations.
• Active and experiential learning through case studies, simulations, workshops, field trips, and industry guest lectures.
• Institute of Hospitality (AIH)

Outline:

This program delves into various facets of contemporary tourism and hospitality leadership by offering specialized theoretical knowledge and equipping students with applicable skills through engaging learning activities. Below are some core modules:

• Sustainable Tourism Business & Development:

Understanding concepts, practices, and challenges related to this critical domain for responsible and long-term industry prosperity.

• Tourism and Hospitality Asset & Revenue Management:

Mastering methods for resource optimization, revenue maximization, and enhanced overall financial performance with industry-specific focus.

• Operational Excellence & Innovation:

Acquiring insights into streamlining operations, minimizing waste, and bolstering efficiency while staying abreast of evolving trends.

• Research Methodologies:

Developing research proficiency to support academic endeavors and prepare oneself for independent study and critical inquiries.

• Event Design, Management & Risk Assessment:

Mastering event planning fundamentals, execution skills, and risk mitigation strategies for various environments and scales.

• Event & Destination Marketing:

Effective marketing strategies targeting both events and destinations, encompassing customer research, communication, and campaign optimization.

Other elective modules:

• The Global Business Environment and the Luxury Experience
• Building & Managing a Luxury Brand

Assessment:

Evaluation consists of coursework, assignments, independent research projects, individual presentations, exams, and potential participation in simulations or projects with live businesses.

Teaching:

Faculty members consist of experienced industry professionals and esteemed academics known for their expertise and passion for knowledge sharing. The collaborative learning approach promotes discussion, group activities, and active interaction, enhancing the program's dynamism.

Careers:

Graduates of this program can aspire to leadership roles in a vast array of sectors:

• Hotels and resorts
• Tour operators and travel agencies
• Cruise ships
• Catering and hospitality services
• Event organizations
• Luxury businesses
• Fashion and Design Industries
The MA Leading Tourism & Hospitality equips graduates with the expertise and global mindset to excel in management positions, navigate demanding environments, and thrive in the competitive luxury market.

Other:

• Flexible study options are available, offering blended learning and manageable schedules through virtual platforms alongside in-person sessions.
• The program welcomes graduates of business or tourism with required English proficiency, including those in other disciplines looking to transition into this dynamic field.
• Active professionals who intend to advance their careers by verifying empirical knowledge and securing advanced managerial positions will also find this program insightful and relevant.