Program Overview
The program emphasizes practical application, with students gaining experience through an on-campus consultancy. Graduates are well-prepared for careers in media relations, campaign management, and other public relations roles. The program's experienced faculty and industry-relevant curriculum ensure students are ready to make impactful contributions to the field.
Program Outline
Outline:
- Content: The Public Relations program at La Trobe University equips students with the expertise to effectively manage public image, navigate crises, and communicate with diverse audiences.
- Structure: The program offers a comprehensive curriculum that emphasizes the application of various media platforms, development of writing and problem-solving abilities, and the design of effective public relations strategies.
Assessment:
- Methods: The program utilizes a range of assessment methods to evaluate student progress, including assignments, presentations, examinations, and potentially a capstone project or portfolio.
Teaching:
- Methods: La Trobe's Public Relations program embraces a variety of teaching methodologies, including interactive lectures, small group discussions, case studies, guest speaker presentations, and simulated scenarios.
- Faculty: The program boasts a team of highly experienced and qualified academics with expertise in diverse areas of public relations theory and practice.
- Unique Approaches: The program emphasizes a practical approach to learning, encouraging students to apply acquired knowledge to real-world scenarios and simulations. Additionally, the curriculum integrates the use of cutting-edge technology and industry-standard software to provide students with a comprehensive understanding of contemporary public relations practice.
Careers:
- Career paths: The Public Relations program at La Trobe equips graduates for a wide range of promising careers within the public relations field, including media relations manager, campaign director, media officer, social media coordinator, digital content creator, and other related positions.
- Opportunities: Graduates are well-positioned to secure employment within various organizations and industries, including government agencies, corporations, non-profit organizations, media and communications firms, and consultancy agencies.
- Outcomes: The program's rigorous curriculum and focus on practical skills development prepare students for successful careers in the dynamic and evolving field of public relations.
Other:
- On-campus consultancy: The Public Relations program offers students the unique opportunity to gain practical experience by participating in the on-campus consultancy, The Agency. This allows them to apply their skills to real-world client projects and develop valuable professional networks.
Overall:
La Trobe University's Public Relations program offers a well-rounded and comprehensive education, equipping students with the necessary knowledge, skills, and practical experience to succeed in a diverse range of careers within the public relations field. The program's emphasis on practical application, experienced faculty, and industry-relevant curriculum ensures that graduates are well-prepared to make impactful contributions to the field.
La Trobe University
Overview:
La Trobe University is a public research university located in Melbourne, Victoria, Australia. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its commitment to research and its focus on providing a career-ready education.
Services Offered:
Student Support:
La Trobe provides comprehensive support services for students, including academic advising, career counseling, and mental health resources.Campus Life:
Students can enjoy a vibrant campus life with various clubs, societies, and sporting activities.Accommodation:
The university offers on-campus accommodation options for students.Library:
La Trobe has a well-equipped library with extensive resources and study spaces.Scholarships:
The university offers a variety of scholarships to support students financially.Student Life and Campus Experience:
La Trobe University offers a diverse and inclusive campus environment. Students can participate in a wide range of activities, including sports, clubs, and societies. The university also has a strong focus on community engagement, providing opportunities for students to get involved in local initiatives.
Key Reasons to Study There:
Career Ready Education:
La Trobe's Career Ready program is co-designed with industry to ensure graduates are well-prepared for the workforce.High Employer Satisfaction:
La Trobe graduates are highly sought after by employers, with the university ranked #1 in Victoria for overall employer satisfaction.World-Class Research:
La Trobe is rated at, above, or well above world standard in all its broad research areas.Top 1% University:
La Trobe is ranked in the top 1% of universities worldwide.Academic Programs:
La Trobe University offers a wide range of academic programs, including:
Arts, Social Sciences, and Communications
Business and Commerce
Criminology
Education and Teaching
Engineering
Health
Information Technology
Law
Science
Other:
- Domestic students: Applicants must have a minimum ATAR of 61.05, depending on the year and campus location.
- International students: Applicants must have completed Year 12 or equivalent, with a minimum 70% average on the Australian Year 12 subject/s most comparable to English and Mathematics. Additional considerations may include English Language Proficiency, secondary school transcript, personal statement, and interview.
Language Proficiency Requirements:
For international students whose first language is not English, there is a requirement to demonstrate proficiency in English. The following are accepted:
- IELTS: Overall score of 6.5 with a minimum of 6.0 in each band
- TOEFL iBT: Overall score of 88 with a minimum of 21 in each band
- PTE Academic: Overall score of 64 with a minimum of 54 in each band
- Cambridge English Advanced (CAE): Overall grade of C
- Cambridge English Proficiency (CPE): Overall grade of C The university also considers personal statements, work experience, interview performance, and other relevant factors.
- Double degree: For students interested in expanding their career options, there is a double degree option available. This allows students to take two degrees simultaneously in a shorter time frame than completing them separately.
- Career opportunities: The program prepares students for a variety of career opportunities in public relations, including media relations manager, campaign director, media officer, social media coordinator, and digital content creator.
