Program Overview
La Trobe University's Bachelor of Media and Communication (Sports Media) equips students with the knowledge and skills to navigate the sports media landscape. Combining communication and digital media fundamentals with an in-depth understanding of the sports industry, this program prepares graduates for careers in sports journalism, broadcasting, marketing, and more. Through hands-on projects and internships, students gain practical experience and develop a critical understanding of sports media's role in society.
Program Outline
Sports Media - La Trobe University
Degree Overview:
The La Trobe University Bachelor of Media and Communication (Sports Media) equips students with the knowledge and skills to navigate the contemporary sports media landscape. This program combines the fundamentals of communication and digital media with an in-depth understanding of the sports industry.
Objectives:
- Develop a critical understanding of sports media and its role in society.
- Hone communication and digital media skills, including writing, editing, and multimedia production.
- Acquire knowledge of the sports industry, including its history, structure, and key players.
- Gain practical experience through hands-on projects and internships with major sporting clubs and organizations.
Program Description:
This program is designed to provide students with a comprehensive understanding of sports media. Students will explore the history and evolution of sports media, the different types of sports media outlets, and the role of sports media in shaping public opinion. They will also learn about the business side of sports media, including how to develop and implement marketing strategies and how to manage finances.
Program Content and Structure:
The program is divided into three main components:
- Core Media and Communication Subjects: These subjects provide students with a solid foundation in communication theory, research methods, and media production.
- Sports Media Subjects: These subjects delve into the specific aspects of sports media, including sports journalism, sports broadcasting, sports marketing, and sports public relations.
- Electives: Students can choose electives from a variety of disciplines, such as business, law, and social media.
Course Schedule:
The program is typically delivered over three years, with students taking four subjects per semester. The course schedule varies depending on the semester and the student's chosen electives.
Individual Modules:
Core Media and Communication Subjects:
- Introduction to Media and Communication
- Media and Society
- Media Production
- Research Methods for Media Studies
Sports Media Subjects:
- Sports Journalism
- Sports Broadcasting
- Sports Marketing
- Sports Public Relations
- Sports Law
- Sports Event Management
- Digital Media and Communication for Sports
Electives:
Students can choose electives from a variety of disciplines, such as business, law, and social media.
Assessment:
Students are assessed through a variety of methods, including:
- Assignments
- Exams
- Practical projects
- Presentations
- Portfolios
Assessment Criteria:
- Quality of writing and research
- Creativity and originality
- Technical skills
- Understanding of the sports media industry
- Ability to apply knowledge to real-world situations
Teaching:
The program is taught by a team of experienced academics and industry professionals. The teaching methods are varied and include lectures, seminars, workshops, and guest lectures. The program also includes a strong focus on practical experience, with students completing internships with major sporting clubs and organizations.
Careers:
Graduates of the program can pursue a variety of careers in sports media, including:
- Sports journalist
- Sports broadcaster
- Sports marketer
- Sports public relations specialist
- Sports event manager Students can also choose to study the program online.
Note:
This program is currently offered as a Flex major or minor at select campuses. This means that at least half of the subjects in this major or minor are Flex subjects. Flex subjects allow students to choose to study them online or on campus.
