Strategic Communication

Program Overview

La Trobe University's Strategic Communication program combines a Bachelor of Arts and Bachelor of Health Sciences, equipping students with specialized skills in crisis management, social media management, and community relations. The program emphasizes practical learning, with a focus on building communication skills for careers in public relations, health communications, and media. Graduates are highly sought after by employers, with La Trobe University ranking first in Victoria and third in Australia for employer satisfaction.

Program Outline

Degree Overview:

• La Trobe University's Bachelor of Arts/Bachelor of Health Sciences is a double degree program that allows students to earn two degrees simultaneously in a shorter timeframe than completing them separately.
• The program focuses on building specialized strategic communication skills, including crisis management, social media management, and community relations.
• La Trobe University is ranked first in Victoria and third in Australia for employer satisfaction, with a rating of 88.1%.
• The program is offered at the Melbourne campus and takes 4 years to complete full-time or the part-time equivalent.

Outline:

• The program covers a range of topics, including:
• Strategic communication theory
• Crisis communication
• Social media management
• Public relations
• Community relations
• Media relations
• Health communication
• Media production
• Research methods
• The program structure consists of a combination of core units, elective units, and a capstone project.
• Individual modules include:
• Introduction to Strategic Communication
• Strategic Communication Planning
• Crisis Communication
• Social Media Management
• Public Relations
• Community Relations
• Media Relations
• Health Communication
• Media Production
• Research Methods
• Capstone Project

Assessment:

• Assessment methods include:
• Assignments
• Exams
• Presentations
• Group projects
• Participation
• Assessment criteria is based on:
• Knowledge and understanding of key concepts
• Critical thinking and analysis
• Communication skills
• Creativity and innovation
• Practical application of skills

Teaching:

• The program is taught by experienced academics and industry professionals.
• Teaching methods include:
• Lectures
• Tutorials
• Workshops
• Guest lectures
• Field trips
• The program has a strong focus on practical learning, with students completing a range of projects and assignments.

Careers:

• Potential career paths for graduates include:
• Communications adviser
• Social media manager
• Health communications manager
• Media adviser
• Public relations consultant
• Potential employers include:
• Public relations agencies
• Professional services firms
• Hospitals and health services
• Government departments

Other:

• The program is also available as a single degree Bachelor of Arts.
• The program can be studied online or on campus.