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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Communications | Media Relations | Media Studies
Area of study
Journalism and Information
Course Language
English
About Program

Program Overview


La Trobe University's Strategic Communication program combines a Bachelor of Arts and Bachelor of Health Sciences, equipping students with specialized skills in crisis management, social media management, and community relations. The program emphasizes practical learning, with a focus on building communication skills for careers in public relations, health communications, and media. Graduates are highly sought after by employers, with La Trobe University ranking first in Victoria and third in Australia for employer satisfaction.

Program Outline


Degree Overview:

  • La Trobe University's Bachelor of Arts/Bachelor of Health Sciences is a double degree program that allows students to earn two degrees simultaneously in a shorter timeframe than completing them separately.
  • The program focuses on building specialized strategic communication skills, including crisis management, social media management, and community relations.
  • La Trobe University is ranked first in Victoria and third in Australia for employer satisfaction, with a rating of 88.1%.
  • The program is offered at the Melbourne campus and takes 4 years to complete full-time or the part-time equivalent.

Outline:

  • The program covers a range of topics, including:
  • Strategic communication theory
  • Crisis communication
  • Social media management
  • Public relations
  • Community relations
  • Media relations
  • Health communication
  • Media production
  • Research methods
  • The program structure consists of a combination of core units, elective units, and a capstone project.
  • Individual modules include:
  • Introduction to Strategic Communication
  • Strategic Communication Planning
  • Crisis Communication
  • Social Media Management
  • Public Relations
  • Community Relations
  • Media Relations
  • Health Communication
  • Media Production
  • Research Methods
  • Capstone Project

Assessment:

  • Assessment methods include:
  • Assignments
  • Exams
  • Presentations
  • Group projects
  • Participation
  • Assessment criteria is based on:
  • Knowledge and understanding of key concepts
  • Critical thinking and analysis
  • Communication skills
  • Creativity and innovation
  • Practical application of skills

Teaching:

  • The program is taught by experienced academics and industry professionals.
  • Teaching methods include:
  • Lectures
  • Tutorials
  • Workshops
  • Guest lectures
  • Field trips
  • The program has a strong focus on practical learning, with students completing a range of projects and assignments.

Careers:

  • Potential career paths for graduates include:
  • Communications adviser
  • Social media manager
  • Health communications manager
  • Media adviser
  • Public relations consultant
  • Potential employers include:
  • Public relations agencies
  • Professional services firms
  • Hospitals and health services
  • Government departments

Other:

  • The program is also available as a single degree Bachelor of Arts.
  • The program can be studied online or on campus.
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About University
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La Trobe University


Overview:

La Trobe University is a public research university located in Melbourne, Victoria, Australia. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its commitment to research and its focus on providing a career-ready education.


Services Offered:

    Student Support:

    La Trobe provides comprehensive support services for students, including academic advising, career counseling, and mental health resources.

    Campus Life:

    Students can enjoy a vibrant campus life with various clubs, societies, and sporting activities.

    Accommodation:

    The university offers on-campus accommodation options for students.

    Library:

    La Trobe has a well-equipped library with extensive resources and study spaces.

    Scholarships:

    The university offers a variety of scholarships to support students financially.

Student Life and Campus Experience:

La Trobe University offers a diverse and inclusive campus environment. Students can participate in a wide range of activities, including sports, clubs, and societies. The university also has a strong focus on community engagement, providing opportunities for students to get involved in local initiatives.


Key Reasons to Study There:

    Career Ready Education:

    La Trobe's Career Ready program is co-designed with industry to ensure graduates are well-prepared for the workforce.

    High Employer Satisfaction:

    La Trobe graduates are highly sought after by employers, with the university ranked #1 in Victoria for overall employer satisfaction.

    World-Class Research:

    La Trobe is rated at, above, or well above world standard in all its broad research areas.

    Top 1% University:

    La Trobe is ranked in the top 1% of universities worldwide.

Academic Programs:

La Trobe University offers a wide range of academic programs, including:

    Arts, Social Sciences, and Communications

    Business and Commerce

    Criminology

    Education and Teaching

    Engineering

    Health

    Information Technology

    Law

    Science


Other:

Total programs
126
Average ranking globally
#321
Average ranking in the country
#17
Admission Requirements

Entry Requirements:


Domestic students:

  • Completion of an Australian Year 12 qualification with a competitive ATAR, or equivalent, in relevant subjects.
  • Specific ATAR scores may vary depending on the chosen course and campus.
  • Some courses may have additional prerequisites, such as specific subjects or work experience.

International students (outside of Australia):

  • Completion of an international qualification equivalent to an Australian Year 12 qualification, with a competitive overall score.
  • English language proficiency demonstration through recognized tests like IELTS, TOEFL, or PTE with specified minimum scores.

Language Proficiency Requirements:

  • IELTS: Minimum overall score of 6.5 with no band less than 6.0
  • TOEFL iBT: Minimum overall score of 80 with no section score below 19
  • La Trobe University offers various pathways for students who do not meet the direct entry requirements, such as foundation programs and bridging courses.
  • Scholarships and financial assistance opportunities may be available for eligible students.
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