Advertising BA (Hons)

Program Overview

The BA (Hons) Advertising program at UCA Farnham equips students with the skills and creativity for a successful career in advertising. Through a blend of theory, hands-on projects, and industry partnerships, students develop a comprehensive understanding of the industry, from concept development to digital marketing. The program emphasizes the application of learnings to real-world projects, providing students with valuable experience and industry connections.

Program Outline

Degree Overview:

BA (Hons) Advertising

at UCA Farnham is a program designed to provide students with the skills, confidence, and creative imagination needed for a successful career in the dynamic world of advertising. The program combines theory, experience, and industry insights to help students develop a comprehensive understanding of the advertising industry.

Objectives:

• Develop the fundamental skills: Students will learn the fundamentals of the advertising industry, including concept development, digital marketing, branding, and campaign execution.
• Sharpen creative skills: The program emphasizes the development of strong creative skills through hands-on projects and collaboration with industry professionals.
• Master the digital landscape: Students will learn how to navigate the digital realm, leveraging various online platforms and tools for effective advertising campaigns.
• Apply learnings to real-world projects: Through collaborative projects and industry partnerships, students will apply their learnings to various advertising scenarios, bringing their concepts to life.

Description:

The program offers a blend of theoretical and practical learning, with students engaging in lectures, workshops, studio projects, and industry visits.

Outline:

Year One:

• Advertising: Theories & Histories
• Brand Identity
• Business Bootcamp 1: Design Thinking & Orientation
• Business Bootcamp 2: Research and Development
• Business Seminar 1 – Understanding Consumers
• Business Seminar 2 – Business Analytics
• Creative Studio 1 Analogue Design
• Creative Studio 2 Digital Design
• Foundations of Marketing and Communications
• Understanding Trends & Forecasting

Year Two:

• Business Bootcamp 3: Storytelling and Narrative
• Creative Studio 3: Creative Advertising
• Creative Business Start-up
• Business Bootcamp 4: Exploring Innovation
• Professional Placement
• Business Seminar 3: Professional Practice
• Art Direction (elective)
• Copywriting (elective)
• Gamification & Marketing (elective)
• Wearable Technology (elective)
• Behavioral Studies and Consumption (elective)
• Identity & Marketing (elective)
• New Media Planning & Buying (elective)
• Professional Placement (for all students not on Professional Practice Year pathway)
• Creative Innovation (for students on the Professional Practice Year pathway)
• Industry Lecture Series (for students on the Professional Practice Year pathway)

Year Three:

• Business Bootcamp 5: Research & Methodologies
• Advertising: Contemporary Issues
• Advertising: Global Industry & Futures
• Business Seminar 4: Strategy & Decision Making
• Business Bootcamp 6: Developing Enterprise
• Degree Project

Assessment:

• Assessment methods vary depending on the individual module but generally include a combination of:
• Coursework assignments
• Presentations
• Group projects
• Individual projects
• Reflective journals
• Examinations

Teaching:

• Teaching methods used in the program include:
• Lectures
• Seminars
• Workshops
• Tutorials
• Guest lectures
• Industry visits
• Studio sessions

Faculty:

• The program is taught by experienced lecturers and tutors who are active in the advertising industry.
They have a wealth of knowledge and expertise to share with students.

Careers:

• Graduates of the program have gone on to pursue successful careers in various advertising roles, including:
• Art directors
• Copywriters
• Account managers
• Account planners
• Media buyers and planners
• Producers
• Creative service managers

Other:

• The program has strong links with the advertising industry, providing students with opportunities to network with professionals and gain valuable industry experience.
• Students have access to state-of-the-art facilities, including dedicated studios, digital media suites, workshops, and a library.
• The program offers opportunities for students to study abroad and gain a global perspective on the advertising industry.

UK EU International Tuition fees - 2024/25 entry Integrated Foundation Year: £9,250 BA course: £9,250 If you opt to study the Professional Practice Year, for 2024 you will be required to pay a reduced tuition fee of £1,850. You will also incur additional travel and accommodation costs during your Professional Practice year. Tuition fees - 2024/25 entry Integrated International Foundation Year: £9,250 (see fee discount information) BA course: £9,250 (see fee discount information) If you opt to study the Professional Practice Year, for 2024 you will be required to pay a reduced tuition fee of £1,850. You will also incur additional travel and accommodation costs during your Professional Practice year. Tuition fees - 2024/25 entry Integrated International Foundation Year: £16,950 BA course: £17,500 If you opt to study the Professional Practice Year, for 2024 you will be required to pay a reduced tuition fee of £3,390. You will also incur additional travel and accommodation costs during your Professional Practice year.