Business and Management BA (Hons)

Program Overview

This Business and Management BA (Hons) program equips students with a comprehensive understanding of the creative and cultural industries, fostering an entrepreneurial mindset and practical business skills. It offers specialization options in various creative fields, preparing graduates for diverse career opportunities in marketing, communications, project management, and more. The program emphasizes hands-on learning, industry connections, and international exposure, empowering students to succeed in the dynamic creative business sector.

Program Outline

Business and Management BA (Hons)

Degree Overview:

This program prepares future leaders in the creative business sector. It combines theoretical knowledge with practical skills, fostering an entrepreneurial spirit in graduates. The course allows students to specialize in an area of the creative and cultural industries that they are passionate about.

Objectives:

• Equip students with a critical understanding of the creative and cultural industries.
• Develop practical skills in business management within a creative context.
• Foster an entrepreneurial mindset and prepare students for a variety of career opportunities.
• Allow students to specialize in an area of the creative and cultural industries that they are interested in.

Description:

This program is designed to provide students with the essential skills and knowledge to succeed in a wide range of creative business roles. It is a hands-on program that emphasizes real-world application of theoretical concepts. Students will have the opportunity to work on live projects, collaborate with industry professionals, and develop their own creative businesses. The program offers a broad range of modules covering topics such as:

• Marketing and communication
• Business finance and accounting
• Project management and entrepreneurship
• Leadership and innovation
• Consumer behaviour and market research
• International business and globalisation
• Digital marketing and technology
Students can choose to specialize in a specific area of the creative and cultural industries through a variety of elective modules. This allows them to gain in-depth knowledge and expertise in their chosen field.
• Ranked 2nd for student satisfaction in business and management courses by the Complete University Guide 2023.
• Option to study abroad for a semester.
• Strong industry connections and opportunities for internships.
• Graduates have gone on to work in a variety of roles in the creative and cultural industries, including:
• Marketing and communications
• Business development
• Project management
• Entrepreneurship
• Management consultancy

Outline:

Year 1:

• Business Bootcamp 1: Design Thinking & Orientation
• Managing the Creative Industries
• Foundations of Marketing and Communications
• Business Seminar 1 – Understanding Consumers
• Creative People and Organisations
• Business Bootcamp 2: Research and Development
• Economics for the Creative Industries
• Business Seminar 2 – Business Analytics
• Understanding Trends & Forecasting
• Elective Module 1 (Choose one)
• Fashion: Business & Practices
• Music: Business & Practices
• Lifestyle Products: Business & Practices
• Games: Business & Practices
• Cosmetics & Beauty: Business & Practices

Year 2:

• Business Bootcamp 3: Storytelling and Narrative
• Operations & Logistics
• Business Seminar 3: Professional Practice
• Creative Business Start-up
• Business Bootcamp 4: Exploring Innovation
• Elective Module 2 (Choose one)
• Gamification & Marketing
• Wearable Technology
• Elective Module 3 (Choose one)
• Digital Marketing Analytics
• Influence & Influencers
• Festivals & Cultures
• Fashion Buying
• Financial Management for the Creative Industries
• Elective Module 4 (Choose one)
• Supply Chain Analysis & Management
• Behavioural Studies and Consumption
• Identity & Marketing
• Professional Placement (for students not on the Professional Practice Year pathway) or Creative Innovation (for students on the Professional Practice Year pathway)
• Industry Lecture Series (for students on the Professional Practice Year pathway)

Year 3:

• Business Bootcamp 5: Research & Methodologies
• Business Seminar 4: Strategy & Decision Making
• Business Bootcamp 6: Developing Enterprise
• Degree Project
• Elective Module 5 (Choose one)
• Cosmetics & Beauty: Contemporary Issues
• Fashion: Contemporary Issues
• Games: Contemporary Issues
• Lifestyle Goods: Contemporary Issues
• Elective Module 6 (Choose one)
• Cosmetics & Beauty: Global Industry & Futures
• Fashion: Global Industry & Futures
• Games: Global Industry & Futures
• Lifestyle Goods: Global Industry & Futures
• Music: Global Industry & Futures
• Elective Module 7 (Choose one)
• Audience Evaluation
• Predictive Analytics for Business
• The program offers a variety of optional modules, allowing students to tailor their learning to their individual interests and career goals.
• Students can choose to study abroad for a semester, gaining international experience and expanding their network.
• The program has strong industry connections, providing students with opportunities for internships and placements.

Assessment:

The program uses a variety of assessment methods, including:

• Essays
• Projects
• Presentations
• Group work
• Exams
• Case studies
• Portfolio
• Reflective writing
The specific assessment methods used will vary depending on the module.

Assessment criteria:

Assessment criteria will vary depending on the module and type of assessment. However, general assessment criteria may include:

• Accuracy and completeness
• Critical analysis and evaluation
• Creativity and innovation
• Communication and presentation skills
• Originality and independence of thought
• Research skills
• Time management and organisation skills

Feedback:

Students will receive regular feedback on their work throughout the program. This feedback will be provided by both tutors and peers. Feedback will be used to help students improve their understanding of the material and develop their academic and professional skills.

Teaching:

The program is taught by a team of experienced academics and industry professionals. The teaching style is interactive and engaging, encouraging students to participate in class discussions and group work.

Teaching methods:

• Lectures
• Seminars
• Workshops
• Tutorials
• Guest lectures
• Industry visits
• Live projects

Faculty:

The program is taught by a team of experienced academics and industry professionals. The faculty has a wealth of experience in both teaching and research. They are passionate about their subjects and are committed to providing students with a high-quality learning experience.

Unique approaches:

• The program uses a variety of innovative teaching methods, such as game-based learning, design thinking, and problem-based learning.
• The program has strong industry connections, providing students with access to real-world projects and opportunities.
• The program offers a variety of optional modules, allowing students to tailor their learning to their individual interests and career goals.

Careers:

The program prepares graduates for a variety of careers in the creative and cultural industries. Graduates have gone on to work in a variety of roles, including:

• Marketing and communications
• Business development
• Project management
• Entrepreneurship
• Management consultancy
• Public relations
• Event management
• Art and design management
• Cultural heritage management
• Fashion and textiles
• Music and entertainment
• Media and publishing
• Digital marketing and technology

Graduate destinations:

Graduates have gone on to work for a variety of organizations, including:

• BBC
• British Museum
• Channel 4
• Google
• Nike
• Saatchi & Saatchi
• Sony Music
• Tate
• The Guardian
• The Walt Disney Company
The University Careers Service provides support to students and graduates in their career development. The Careers Service offers a range of services, including:
• Career guidance and advice
• CV and cover letter writing workshops
• Mock interviews
• Job fairs
• The campus has a range of excellent facilities, including a library, studios, and computer labs.
• The program is designed to be flexible and can be studied full-time or part-time.

UK: £9,250 EU: £9,250 International: £17,500 If you opt to study the Professional Practice Year, for 2024 you will be required to pay a reduced tuition fee of £1,850. You will also incur additional travel and accommodation costs during your Professional Practice year.