Global Marketing & Communications MSc
| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-09-01 | - |
Program Overview
UCA's MSc Global Marketing & Communications program equips graduates for leadership roles in creative industries. It offers specializations in various sectors, including fashion, music, and luxury goods. Through practical workshops and industry collaborations, students develop advanced analytical, communication, and problem-solving skills, preparing them for success in the global marketplace.
Program Outline
MSc Global Marketing & Communications at UCA
Degree Overview:
This specialized master's program deepens industry and theoretical understanding while focusing on a chosen area for an individualized research project and final dissertation. Graduates leave with the critical knowledge and practical experience essential for success in the global marketplace.
Objectives:
- Develop advanced analytical and decision-making skills for creative projects and initiatives.
- Explore diverse perspectives from leading practitioners and scholars within the creative business industry.
- Cultivate leadership, communication, and problem-solving skills in a collaborative learning environment.
- Master research methods and data literacy for creating impactful, client-focused strategies and solutions.
- Gain a competitive edge with a unique specialization tailored to your career aspirations and professional interests.
Program Description:
This one-year master's program, taught within UCA's acclaimed Business School for the Creative Industries, offers unparalleled access to expert faculty, industry leaders, and a supportive network of international students with diverse backgrounds.
Building upon core modules focused on advanced business and leadership principles for the creative sector, students delve into their selected specialization to become experts with sought-after skill sets: Cosmetics and Beauty, Fashion, Fine Art, Games, Global Media, Lifestyle Goods, Luxury Goods and Services, or the Music industry.
Through practical workshops, individual coaching sessions, and live client projects, students learn to:
- Design and execute innovative marketing and communication solutions.
- Implement effective research practices and translate insights into actionable recommendations.
- Master effective storytelling techniques for creating impactful marketing campaigns in different channels including social media and influencer marketing.
- Creativity: Orientation & Bootcamps: Develop essential skills like critical thinking, collaboration, and communication through practical tasks and peer sessions.
- Predictive Analysis and Competitive Research: Master data gathering and analysis techniques while evaluating industry landscapes for informed decision-making.
- Market Trends & Business Acumen: Acquire valuable insights into global consumer trends, forecasting techniques, and business fundamentals tailored to the creative landscape.
Term One Courses: (20 hours each)
- Human-Centred Innovation (HCI/1): Apply user-centered design principles within a global context with case studies and projects.
- Creative Industries Leadership & Business Futures: Analyze successful leadership and industry foresight for building and sustaining creative businesses in various sectors across the world. This module runs across all three terms for deeper learning.
- Marketing, Design & Global Communications 01:1624: Integrate brand strategy across channels to create engaging communications strategies and campaigns.
- Understanding Consumers 100584165425895677589873288774976979: Analyze consumer psychology within a global context to tailor effective brand solutions to diverse customer needs.
- Global Marketing Planning, Innovation & Strategy: Develop strategic approaches for global brand-building including branding, market penetration, and competitive strategies.
Term Two Courses: (20 hours each)
- Digital Marketing Analytics: Utilize digital technologies and platforms for creating, planning, and evaluating data-driven marketing and communication campaigns and strategies
- Choose One Specialization:
- > - Global Cosmetics & Beauty Industry & Business 5689650865615286516687614434153489221179174645661465265797369876928786476245156911397468931927834873698374895857967638376894173986198264129769873896497984396398769284639874 (Choose one option here): >> > Global Fashion Industry and Business >> Global Luxury Industry and Business >> Global Music Industry and Business >> Global Games Industry and Business >> Global Fine Art Industry and Business >> Global Media Industry and Business
Term Three Courses: (20 hours each)
- Masters' Project 1 (Part A): Begin developing your research proposal focusing on your specialized interest area for in-depth research.
- Creative Industries Global Industry Leadership (all three term module).
Master's Project Part 2:
In the final term following Part A's initial proposal research, you undertake research-intensive analysis and design a strategic implementation plan based on current best practices, emerging trends, and your selected field, resulting in a dissertation demonstrating an individualized understanding of industry challenges coupled with strong problem-solving skills and innovative solutions tailored to a specific real-world case.
Additional Resources:
- Online modules will complement learning alongside in-person workshop-focused lessons with a blend of remote teaching sessions through the university's online learning resources.
Please Note:
This outline serves as a guide only. Course curriculum is continuously monitored and subject to modification at any time.
Assessment:
Assessment within the program involves a variety of methods. To evaluate a student's comprehensive mastery of the curriculum in your chosen area. For instance, you might encounter:
- Individual written essays: Analyzing industry publications through critical reflection assignments that test comprehension of theoretical foundations interwoven with hands-on application
- Project briefs/client proposals: Developing practical presentations and marketing tools based on real industry clients or fictitious projects with diverse stakeholders
- Portfolio development: Continuous work culminating throughout all four terms demonstrating skills acquired within workshops with regular individual and class critique These various assignments will be tailored to meet the different learning objectives in each module with some courses involving ongoing assessments such as individual essays for ongoing evaluation. Additional assessment components may vary to meet the changing dynamics of the creative landscape and may include presentations showcasing project briefs with comprehensive strategies that would be expected in a professional work setting.
Teaching:
A dedicated group of expert teachers including practitioners who are active and successful industry leaders themselves
in their area of specialization within various subdisciplines will provide in-depth insights for each module's teaching. Additionally, UCA utilizes online modules as part of its blended learning structure.
Careers:
This program unlocks numerous professional pathways within diverse areas of Creative Business such as Marketing and Branding for creative sectors including:
- Communications Management: Lead teams creating impactful brand campaigns with strong communications strategies to reach target customer groups across all media including traditional mediums, digital marketing tools, and influencer engagement campaigns.
- Global Marketing Director: Design and oversee comprehensive global marketing approaches across countries while adapting brand messages to various cultural audiences ensuring consistent brand image, integrity, and effective market segmentation while managing budgets.
- Digital Marketing Lead: Manage strategies in the ever-evolving online domain while utilizing web, mobile, email, social media marketing to engage consumers in targeted advertising that delivers on key metrics within the client's campaign needs .
- Customer Experience (CX) Manager - Ensure the overall satisfaction and engagement of your brand's customers while focusing on optimizing interaction within user interface and experience through targeted campaigns and responsive solutions across media formats.
- Marketing Communications Consultant - Build brand authority through strategic messaging for companies as an external advisor while crafting public relations communications with expertise in brand awareness, reputation, media outreach.
- UCA Fees: UK & EU: £10,500 (2024/25)
UK: £10,500 EU: £10,500 (see fee discount information) Integrated International Pre-Masters course - 30 weeks: £17,500 Integrated International Pre-Masters course - 15 weeks: £8,750
