Master of Business Administration with a concentration in Marketing

Program Overview

Avila University's Online MBA in Marketing equips professionals with data analysis, research, and digital communication skills. The IACBE-accredited program offers customizable electives and real-world project experience, preparing graduates for leadership roles in marketing and related fields. With flexible online learning options and personalized support, the program is designed for working professionals seeking career advancement.

Program Outline

Degree Overview:

Avila University's Online MBA in Marketing

equips individuals with the necessary skills to analyze data, conduct research, and excel as digital communicators. It focuses on developing expertise in analyzing client needs, utilizing research, technology, and evaluation to sell goods, services, and ideas effectively.

Objectives:

• Cultivate leadership skills in marketing.
• Foster critical thinking and problem-solving abilities.
• Develop expertise in data analysis and marketing research.
• Hone communication skills for effective digital marketing campaigns.
• Understand the ethical and legal considerations in marketing.

Program Description:

This online, IACBE-accredited program allows students to customize their learning by selecting from industry-specific electives in international marketing, communication, analysis, and strategy. The curriculum provides experience in leading real-world business projects, managing and implementing marketing processes, and utilizing marketing analytics to achieve business objectives.

Outline:

Duration:

As few as 12 months.

Credit Hours:

30.

Structure:

• The program consists of 10 courses.
• Students without previous statistics coursework will need to take EC604 Statistical Analysis, increasing the total program credit hours to 33.

Course Schedule:

• Classes are offered in 8-week modules.
• Multiple start dates are available throughout the year.

Modules:

Core Courses:

• AC 601: Financial Accounting for Decision Making
• BU 601: Behavior, Well-being & Ethics
• BU 699: MBA Capstone
• EC 612: Applied Microeconomics
• FI 630: Financial Management
• MG 698: Global Strategic Management
• MK 610: Marketing Management

Concentration Courses:

• MK 615: Marketing Strategy
• Choose two from:
• MK 617: Marketing Analysis
• MK 611: International Marketing
• MK 613: Integrated Marketing Communication
• MK 620: Digital Marketing Communication

Foundation Course (if required):

Careers:

Potential Career Paths:

• Marketing Manager
• Marketing Director
• Digital Marketing Manager
• CRM Manager
• Brand Manager
• Market Research Analyst
• Social Media Manager
• Content Marketing Specialist
• Public Relations Specialist

Career Opportunities:

The program prepares graduates for diverse career opportunities in various industries and organizations, including:

• Advertising and Public Relations Agencies
• Consumer Packaged Goods Companies
• Technology Companies
• Non-profit Organizations
• Healthcare Organizations
• Financial Services Companies
Graduates have been placed in positions at leading companies and organizations across the United States.

Other:

• The program offers a personalized learning experience with engaged faculty who provide one-on-one attention and support.
• The total tuition for the program is $18,000, payable as you go.
• Financial aid may be available.
• The program is designed for working professionals, with flexible online learning options.