Master of Arts in Management – General

Program Overview

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Master of Arts in Management – General Online

Prepare to oversee the most vital asset to any company—its people—with a degree program that enables you to hone your leadership expertise and reach your goals.

Program Overview

The versatility of the Master of Arts in Management – General online program from Avila University empowers you by providing broad-based management essentials alongside the highly specialized industry knowledge you need to advance your career.

Optimized for working professionals like you, this dynamic program features core coursework including financial decision-making, strategic communication, human resources, organizational development, and more. Plus, you can customize your degree by choosing electives across a variety of business disciplines so you will graduate with the management proficiencies vital to your career growth. You can complete your program in as few as 12 months with the support of highly engaged faculty, accelerated 8-week courses, and 100% online coursework.

Also available:

• M.A. Management - Change Management
• M.A. Management - Diversity Inclusion & Belonging
• M.A. Management - Marketing
• M.A. Management - Workplace Instructional Design

Tuition

• $19,500 Total Tuition
• As few as 12 months Duration
• 30 Credit Hours

Personalized learning experience

You will receive a personalized learning experience online. Faculty regularly engages in value-added comments and feedback providing the same level of instruction as if you were in person.

Admission Requirements:

• Bachelor's degree
• 2.75 GPA
• No GMAT or GRE required

Courses

Core Courses

• MG 622: Organizational Behavior and Development
  • Duration: 8 weeks
  • Credit Hours: 3
  • The study of the structure, individual and group behavior, and development of organizations.
• MG 630: Financial Decision Making for Managers
  • Duration: 8 weeks
  • Credit Hours: 3
  • This course is designed as a survey and overview of fundamental and intermediate statistical and financial concepts and techniques.
• MG 650: Strategic Communication
  • Duration: 8 weeks
  • Credit Hours: 3
  • This course focuses on the interpersonal communication and leadership skills needed for effective organizational development.
• OD 640: Organizational Development and Planned Change
  • Duration: 8 weeks
  • Credit Hours: 3
  • An experiential approach to the study of change for the internal or external OD professional or organizational manager.
• OD 662: Strategic Human Resources
  • Duration: 8 weeks
  • Credit Hours: 3
  • One of the most important skills leaders and practitioners can have is the ability to influence others to achieve work and organizational objectives.
• MG 688: Leadership and Influence Process
  • Duration: 8 weeks
  • Credit Hours: 3
  • This is a course about leadership theory specifically in the context of management and organizations.
• MG 695: Applied Research Project
  • Duration: 8 weeks
  • Credit Hours: 3
  • This course is the capstone of the M.A. in Management program.

Executive Leadership electives

• OD 655: Innovation and Creativity
  • Duration: 8 weeks
  • Credit Hours: 3
  • This course will examine fundamental questions about the role of creativity and innovation in leadership and organization development.
• OD 678: Conflict Management Systems
  • Duration: 8 weeks
  • Credit Hours: 3
  • This course focuses on conflict management programs in the workplace.
• OD 688: Leadership and Influence Processes
  • Duration: 8 weeks
  • Credit Hours: 3
  • This is a course about leadership theory specifically in the context of management and organizations.

Marketing electives

• MK 610: Marketing Management
  • Duration: 8 weeks
  • Credit Hours: 3
  • Introduction for managers and entrepreneurs to the fundamentals of marketing including product, pricing, promotion, distribution/logistics, segmentation and marketing research with special emphasis on global marketing and ethics.
• MK 611: International Marketing
  • Duration: 8 weeks
  • Credit Hours: 3
  • Introduction to the special managerial considerations associated with marketing in international environments including legal/ethical, cultural, geographical and technological opportunities and challenges.
• MK 613: Integrated Marketing Communication
  • Duration: 8 weeks
  • Credit Hours: 3
  • Study of advertising, personal selling, sales promotion, publicity and digital marketing/technology as they relate to managing successful brands and integrating marketing communication systems to ethically connect managers and entrepreneurs with diverse target markets.
• MK 620: Digital Marketing Communication
  • Duration: 8 weeks
  • Credit Hours: 3
  • Analysis of the techniques, methods, and technologies utilized by managers and entrepreneurs in digital, social, and mobile marketing strategies at various stages of product/brand life cycle.

Project Management electives

• PM 672: The Practice of Project Management
  • Duration: 8 weeks
  • Credit Hours: 3
  • The Practice of Project Management is a systematic examination of the core method and techniques of the project management process.
• PM 673: Tools and Technology of Project Management
  • Duration: 8 weeks
  • Credit Hours: 3
  • This course is a survey of project management tools designed to meet the increasing need to plan, schedule, track, control, and report on every aspect of project management.
• PM 674: Case Study and Application of Project Management
  • Duration: 8 weeks
  • Credit Hours: 3
  • This course focuses on a case study with students assigned to teams and chartered to develop a detailed case study solution and supporting project plan.

Strategic Human Resources electives

• OD 664: Workforce Planning and Employment
  • Duration: 8 weeks
  • Credit Hours: 3
  • Workforce planning and employment involves the processes of developing, implementing, and evaluating sourcing, recruitment, hiring, orientation, succession planning, retention, and organizational exit programs deemed appropriate to ensure that the workforce will meet the organization’s goals and objectives.
• OD 667: Total Rewards & Risk Management
  • Duration: 8 weeks
  • Credit Hours: 3
  • The manner in which an organization manages rewards and risks has a significant impact on its ability to achieve its strategic goals and objectives.
• OD 668: Employee & Labor Relations
  • Duration: 8 weeks
  • Credit Hours: 3
  • Employee and Labor Relations is the study of effectively managing personnel and labor relations to accomplish the goals and objectives of the Human Resource department and the organization.

Change Management electives

• MG 620: Change Dynamics
  • Duration: 8 weeks
  • Credit Hours: 3
  • Organizational change is not a simple matter of determining where you want to be and moving forward.
• MG 621: Change Leader
  • Duration: 8 weeks
  • Credit Hours: 3
  • Building on the strategic organizational aspects of change and is built around the completion of a project template.
• MG 623: Evidence Based Decisions
  • Duration: 8 weeks
  • Credit Hours: 3
  • In organizations, many stakeholders with various perspectives make up reality.

Diversity, Inclusion, & Belonging electives

• OD 631: Diversity Awareness
  • Duration: 8 weeks
  • Credit Hours: 3
  • This interactive course increases students understanding of a variety of models of individual, cultural, and social group identities, focusing on several contemporary frameworks for understanding differences.
• OD 632: Diversity Planning & Goal Setting
  • Duration: 8 weeks
  • Credit Hours: 3
  • One of the most important skills leaders and practitioners can have is the ability to influence others to achieve work and organizational objectives.
• OD 633: Developing Inclusion Training
  • Duration: 8 weeks
  • Credit Hours: 3
  • Effective diversity training is ensuring that leadership and employees have an experience that raises awareness, changes behaviors, and does not reinforce stereotypes and biases.

Workplace Instructional Design electives

• ID 600: Introduction to Instructional Design & Technology
  • Duration: 8 weeks
  • Credit Hours: 3
  • The course sets the stage for lifelong learning based on capabilities within the field of Instructional Design.
• ID 611: Trends in Instructional Design & Technology
  • Duration: 8 weeks
  • Credit Hours: 3
  • Students will study learning theory and instructional design theory and assess the impact of technology on learning and instruction.
• ID 621: Applied Instructional Design
  • Duration: 8 weeks
  • Credit Hours: 3
  • Participants test their consulting skills and their conceptualizations of IDT principles in problem-solving based scenarios.

Program Outline

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Degree Overview

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Program Name:

Master of Arts in Management - General

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Overview:

• The Master of Arts in Management - General (MA MG) online program from Avila University equips professionals with broad-based management essentials and specialized industry knowledge for career advancement.
• Designed for working professionals, the program features an 8-week course format with multiple start dates each year.
• Students can customize their degree by choosing electives from a variety of business disciplines to graduate with the proficiencies necessary for their desired career paths.
• Completion of the program can be achieved in as few as 12 months with the support of engaged faculty, accelerated courses, and 100% online delivery.

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Objectives:

• The MA MG program aims to develop graduates with the following key competencies:
• Strong leadership and management skills
• Effective communication and interpersonal abilities
• Strategic financial decision-making capabilities
• Sound knowledge of organizational development and change management
• Proficiency in leveraging technology for business success
• Critical thinking and problem-solving skills
• Adaptability and resilience in dynamic business environments

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Outline

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Program Content:

• The MA MG curriculum encompasses a blend of core courses and electives, providing students with a comprehensive understanding of critical management principles and the opportunity to tailor their studies to their specific career interests.
• Core courses provide a foundation in essential management areas, including financial decision-making, strategic communication, human resources, organizational development, and more.
• Elective courses allow students to delve deeper into specialized topics such as innovation, conflict management, project management, and various functional areas within business, such as marketing and human resources.

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Structure:

• The program comprises 30 credit hours in total, divided into 7 core courses (21 credits) and 3 elective courses (9 credits).
• Core courses must be completed by all students in the program.
• Elective courses allow students to personalize their degree and focus on areas of interest aligned with their career goals.

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Course Schedule:

• Courses are offered in an 8-week format, providing an intensive and focused learning experience.
• Multiple start dates throughout the year offer flexibility for working professionals to begin their studies at a time that suits their individual schedules.

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Modules:

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Core Courses:

• MG 622: Organizational Behavior and Development
• MG 630: Financial Decision Making for Managers
• MG 650: Strategic Communication
• OD 640: Organizational Development and Planned Change
• OD 662: Strategic Human Resources
• MG 688: Leadership and Influence Process
• MG 695: Applied Research Project

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Elective Courses:

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Executive Leadership Electives:

• OD 655: Innovation and Creativity
• OD 678: Conflict Management Systems
• OD 688: Leadership and Influence Processes

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Marketing Electives:

• MK 610: Marketing Management
• MK 611: International Marketing
• MK 613: Integrated Marketing Communication
• MK 620: Digital Marketing Communication

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Project Management Electives:

• PM 672: The Practice of Project Management
• PM 673: Tools and Technology of Project Management
• PM 674: Case Study and Application of Project Management

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Strategic Human Resources Electives:

• OD 664: Workforce Planning and Employment
• OD 667: Total Rewards & Risk Management
• OD 668: Employee & Labor Relations

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Change Management Electives:

• MG 620: Change Dynamics
• MG 621: Change Leader
• MG 623: Evidence Based Decisions

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Diversity, Inclusion, & Belonging Electives:

• OD 631: Diversity Awareness
• OD 632: Diversity Planning & Goal Setting
• OD 633: Developing Inclusion Training

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Workplace Instructional Design Electives:

• ID 600: Introduction to Instructional Design & Technology
• ID 611: Trends in Instructional Design & Technology
• ID 621: Applied Instructional Design

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Assessment

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Assessment Methods:

• The MA MG program uses a variety of assessment methods to evaluate student learning outcomes, including:
• Individual and group assignments
• Quizzes and exams
• Case studies and simulations
• Presentations and discussions
• The Applied Research Project (capstone project)

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Assessment Criteria:

• Assessments are evaluated based on specific criteria aligned with the learning objectives of each course and the overall program.
• Criteria may include:
• Accuracy and completeness of knowledge and understanding
• Critical thinking and analytical skills
• Communication and interpersonal skills
• Problem-solving abilities
• Creativity and innovation
• Ethical decision-making
• Application of theoretical concepts to real-world situations

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Teaching

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Teaching Methods:

• The MA MG program utilizes a variety of teaching methods to engage students and foster active learning, including:
• Online lectures and discussions
• Case studies and simulations
• Collaborative projects and assignments
• Guest lectures from industry professionals
• Use of technology and online resources

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Faculty:

• The program features a dedicated faculty of experienced professionals with expertise in their respective fields, providing students with valuable insights and mentorship.
• Faculty members are actively involved in research and industry, ensuring their curriculum remains current and relevant to contemporary business practices.

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Unique Approaches:

• The MA MG program incorporates several unique approaches to enhance the learning experience:
• Personalized learning experience through faculty engagement and feedback
• Accelerated 8-week courses to expedite completion
• 100% online delivery for flexibility and convenience
• Focus on developing practical management skills for immediate application in the workplace

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Careers

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Career Paths:

• The MA MG program prepares graduates for various career paths in management and related fields across diverse industries.
• Potential career paths may include:
• Management consultant
• Human resources manager
• Marketing manager
• Project manager
• Sales manager
• Operations manager
• Financial analyst
• Business development specialist
• Entrepreneur

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Career Opportunities:

• Graduates of the program are well-equipped to pursue leadership roles and management positions within organizations of all sizes and sectors.
• The program's strong emphasis on practical skills and industry knowledge provides graduates with a competitive edge in the job market.

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Career Outcomes:

• Avila University offers resources and support to assist graduates in their career development, including career counseling, job search assistance, and networking opportunities.