Program Overview
The Entrepreneurship program at Genesee Community College equips students with the knowledge and skills to become successful entrepreneurs. The program emphasizes business fundamentals, entrepreneurship principles, and practical experience through hands-on coursework, projects, and an internship. Graduates pursue careers in entrepreneurship, small business ownership, retail management, marketing, and other related fields.
Program Outline
Degree Overview:
Objective:
The Entrepreneurship program at Genesee Community College aims to equip students with the knowledge and skills necessary to become successful entrepreneurs. The program emphasizes various aspects of business management with a special focus on the development of new ventures.
Description:
The program offers a comprehensive curriculum covering business fundamentals, entrepreneurship principles, operations management, marketing, finance, and technology. Students also gain valuable experience through hands-on coursework, practical projects, and a full-time internship.
Outline:
Program Content:
- Business Fundamentals: Covers core business disciplines such as accounting, finance, marketing, and management.
- Entrepreneurship Principles: Explores the concepts and skills required for creating and launching new businesses.
- Operations Management: Focuses on optimizing business processes and improving efficiency.
- Merchandise Management: Provides insights into product selection, pricing, and inventory management.
- Advertising & Display: Equips students with the art of effective marketing communication and creative visuals.
- Accounting: Equips students with the technical skills related to managing businesses including understanding different accounting principles, managing assets and preparing Financial reports
- Sales & Marketing: Develops students' knowledge on effective selling and marketing strategies and tactics with a focus on customer retention and acquisition
- Human Relations: Cultivates understanding and strategies for effective communication skills, workplace dynamics and fostering a healthy working environment
- E-Commerce: Equips students with the foundational knowledge required to develop a successful web presence using the power of the internet .
Program Structure:
The program is offered as an Associate in Applied Science (AAS) degree, a Certificate (CERT), and a Micro-Credential (MICR).
Course Schedule:
Courses are typically offered during both day and evening time slots to accommodate diverse student schedules.
Modules:
- AAS Degree:
- Business Communications.
- Customer Service.
- Principles of Entrepreneurship.
- Business Plan I.
- Introduction to E-Commerce.
- Sales.
- Retail Math.
- Business Plan II.
- Introduction to Management Principles.
- Financial Accounting Concepts.
- Business Law/Ethics (3 Credit Hours, 3 Contact and 0 Lab Hours),
- Marketing Fundamentals
- CERT and MICR: The modules offered in certificate and micro-credential programs vary slightly from the AAS degree.
Assessment:
AAS and CERT:
Assessed through various methods including assignments, projects, presentations, exams, and a business plan.
MICR:
Assessed through projects, self-evaluations, and portfolio work.
Teaching:
Learning Methods:
The program employs a variety of teaching methods, including lectures, discussions, case studies, simulations, and field trips. Students also benefit from guest speakers and networking opportunities with experts in the field.
Faculty:
The program boasts instructors with experience in entrepreneurship, business management, and marketing. Additionally, experienced professionals from the entrepreneurial community may often conduct guest presentations.
Unique Approach:
The program features a well-equipped retail business management laboratory. With a professional display setting allowing students the potential to experience visual merchandising and creative display Techniques from firsthand experience
Careers:
Potential Career Paths:
Graduates pursue careers in entrepreneurship, small business ownership, retail store management, marketing, e-commerce, accounting information technology , and sales
Career Opportunities:
The AAS degree prepares graduates for supervisory roles in retail and other industries. The CERT and MICR provide pathways to further education career advancement or enhance a current professional role
