Associate In Applied Science (AAS) in Fashion Business: E-commerce

Program Overview

This AAS program in Fashion Business: E-commerce prepares students for the booming online retail industry. It focuses on key aspects of a successful online shopping experience and business plan, teaching fundamentals of computer graphics, web development, and web publishing. Students will design a web page for a product or service and develop its brand using industry-standard web design methodologies. The program offers career opportunities in various roles within the e-commerce sector.

Program Outline

Fashion Business: E-commerce - Genesee Community College

Degree Overview:

• **Prepares students for the booming online retail industry.

• **Focuses on the key aspects of a successful online shopping experience and business plan.

• **Teaches the fundamentals of computer graphics, web development, and web publishing.

• **Involves designing a web page for a product or service and developing its brand.

• **Utilizes industry-standard web design methodologies.

Outline:

• **Associate in Applied Science (AAS) program.

• Program Learning Outcomes (PLO):
• Apply principles of fashion to the design or development of fashion products.
• Apply principles of business to a fashion-based enterprise.
• Understand how ethics frame behaviors in the fashion industry.
• Describe the impact of laws and regulations on the fashion industry.
• Employ project management skills.
• Communicate effectively as a fashion business professional.
• Collaborate effectively as part of a team.

Teaching:

• **Dynamic coursework in computer graphics.

Careers:

• **E-commerce has revolutionized businesses, creating a global need for knowledgeable professionals.

• Career opportunities include:
• Web Designer
• Computer programmer
• Online Inventory Manager
• Marketing Director
• Telemarketer
• Digital Merchandising Specialist
• Digital Marketing Planner
• Interactive Media Specialist
• Social Media Specialist
• Online Merchandise Buyer
• User Experience Architect

Other:

• **The program is part of the SUNY seamless transfer initiative, allowing students to smoothly transfer to a SUNY four-year institution to complete a bachelor's degree.