Fashion Business: Event Planning

Program Overview

The Fashion Business: Event Planning Concentration at Genesee Community College equips students with the skills to plan and execute successful events. The program emphasizes consumer behavior, event design, and other key factors that contribute to memorable experiences. Graduates are prepared for careers in various settings, including resorts, hotels, and conference centers. The program features small class sizes, hands-on learning opportunities, and a close-knit learning environment.

Program Outline

Fashion Business: Event Planning Concentration (AAS) at Genesee Community College

Degree Overview:

• The Fashion Business: Event Planning Concentration provides students with the skills necesario to plan and execute successful events, from intimate gatherings to large-scale productions.
• The program highlights the importance of understanding consumer behavior, event design, catering, entertainment, and other key factors that contribute to a memorable experience.
• Graduates are prepared to work in a variety of settings, including resorts, cruise ships, hotels, conference centers, and tourist attractions.

Outline:

• The program follows a two-year format, culminating in an annual Fashion Show project.
• Coursework includes:
• Customer Service Management
• Principles of Event Management
• Meeting and Convention Planning
• Additional courses focus on relevant areas such as:
• Consumer behavior
• Demographics
• Space design
• The psychology behind color selection
• Culinary choices
• Securing entertainment contracts and endorsements

Assessment:

• The program utilizes a variety of assessment methods, including:
• Exams
• Projects
• Presentations
• Portfolio development
• Active participation in class discussions

Teaching:

• The program features small class sizes, allowing for personalized attention and guidance from instructors.
• The faculty comprises experienced professionals with industry knowledge and expertise.
• Hands-on learning opportunities are provided through field trips, co-op placements, and involvement in the annual Fashion Show.

Careers:

• Graduates can pursue diverse career paths, such as:
• Entrepreneur
• Event Coordinator
• Meeting Planner
• Corporate Events Director
• Wedding Coordinator
• Convention Planner
• Special Events Manager

Other:

• The program offers students the opportunity to develop transferable skills, including project management, effective communication, and teamwork.
• Graduates are prepared to seamlessly transfer to four-year institutions within the SUNY network or pursue careers in the event industry.
• The program provides a close-knit learning environment with a focus on individual growth and development.
• Students gain valuable experience through the annual Fashion Show, a major event that showcases their acquired skills and talents.
• The program maintains strong relationships with industry partners, offering students access to internships and networking opportunities.