Program Overview
The Professional Sales Micro-Credential at Genesee Community College is a one-semester program that equips students with essential sales skills, including persuasion techniques, customer service management, and business communications. Delivered in-person or online, the program is taught by experienced instructors and allows students to apply their skills to real-world challenges. Graduates can pursue entry-level sales positions or advance their careers in any industry.
Program Outline
Outline:
- This program comprises three courses:
- Professional Sales (BUS201): Focuses on applying sales principles, integrating human relations and psychology concepts in persuasion techniques. Develop powerful sales presentations, review ethical selling practices, and explore self-management.
- Customer Service Management (BUS108): Explores the fundamental elements of exceptional customer service and their impact on businesses in a competitive global economy. Examine customer service philosophies, skills, innovations, and technologies used to anticipate and manage customer needs while retaining customers and increasing revenue.
- Business Communications (BUS106): Investigates integrated communication skills essential for the modern-day workplace. Covers the purposes, strategies, and processes of listening, speaking, reading, writing, and presenting within businesses. Emphasizes verbal and written language arts in professional communication.
- Delivery Method: Offered in-person or in a HyFlex (hybrid flexible) online format.
- Duration: Can be completed in one semester.
Teaching:
- Courses can be delivered in-person or through HyFlex online learning.
- Students apply learned skills to real jobs and identify and research a real challenge faced by their employer, developing a comprehensive solution and implementation plan.
- Instructors are seasoned in the field, including Lina LaMattina, Business Faculty at GCC (Contact: Dr. Lina LaMattina, GCC Professor and Director of Business and Commerce, email: LMLamattina@genesee.edu and phone number: 585-343-0055 Ext. 6319
Careers:
- Professional Sales offers potential for: High earnings, Job security, Flexible schedule, Unlimited Industry options
- Micro-credential graduates can seek entry-level positions or advance existing professional careers in any industry.
Other:
Students can apply all Micro-Credential credits towards completing an Associate in Applied Science degree in Business Administration or other suitable programs at GCC. This program focuses on equipping students with essential and practical business skills beyond standard sales.
Contact and Further Info:
LMLamattina@genesee.edu +1 (585) 343-0055 x6319
Genesee Community College
Overview:
Genesee Community College (GCC) is a public two-year college located in Western New York, conveniently situated between Rochester and Buffalo. GCC offers affordable, high-quality education close to home. It is recognized as the #1 ranked community college in Western New York and the #4 ranked community college in New York State by EDsmart.org.
Services Offered:
GCC provides a wide range of services to its students, including:
Academic Affairs:
Offers academic advising, course registration, and support for academic success.Access and Accommodation Services:
Provides support for students with disabilities.BEST Center:
Offers workforce development programs and customized training solutions.Campus Safety:
Ensures a safe and secure environment for students and staff.Career Services:
Assists students with career exploration, job search, and internship opportunities.Counseling Center:
Provides mental health and wellness support.Financial Aid:
Offers various financial aid options, including grants, loans, and scholarships.Learning Center:
Provides tutoring and academic support services.Library:
Offers access to a wide range of resources, including books, journals, and databases.Student Accounts:
Handles student billing and payment processing.Student Engagement and Inclusion:
Organizes student activities, clubs, and events.Student Success Center:
Provides support services to help students succeed academically and personally.Transfer Services:
Assists students with transferring to four-year institutions.Veteran Services:
Provides support and resources for veteran students.Student Life and Campus Experience:
GCC offers a vibrant campus life with opportunities for students to get involved in various activities, including:
Athletics:
Participate in intercollegiate sports.Bookstore:
Purchase textbooks, merchandise, and other supplies.Center for the Arts:
Attend cultural events, performances, and exhibitions.Child Care:
Access on-campus childcare services.Dining:
Enjoy a variety of dining options on campus.Residence Life:
Live on campus in GCC Village.Student Groups:
Join student clubs and organizations.Testing Center:
Take standardized tests and placement exams.Key Reasons to Study There:
Affordable Education:
GCC offers a cost-effective way to pursue higher education.High-Quality Programs:
GCC provides a wide range of academic programs with a focus on quality.Convenient Location:
GCC is conveniently located in Western New York, close to major cities.Strong Faculty:
GCC has a dedicated faculty committed to student success.Career-Focused Programs:
Many programs are designed to prepare students for specific careers.Transfer Opportunities:
GCC offers seamless transfer pathways to four-year institutions.Academic Programs:
GCC offers over 60 academic programs, including:
Associate's Degrees:
Prepare students for entry-level positions or transfer to four-year institutions.Certificates:
Provide specialized training for specific careers.Micro-Credentials:
Offer concentrated coursework in specific skills.Online Learning:
Provides flexible learning options for students who prefer online courses.Other:
GCC also offers:
Accelerated College Enrollment (ACE) Program:
Allows high school students to earn college credits while still in high school.Workforce Training:
Provides customized training solutions for businesses and organizations.Student Handbook:
Provides information about GCC policies and procedures.Alumni Network:
Connects graduates with each other and the college.However, based on the information provided, we can infer the following:
- High School Diploma or GED: This is a general requirement for most programs at Genesee Community College.
- Interest in Sales: The program is designed for individuals who are interested in pursuing a career in sales.
