Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
This Digital Marketing program equips students with practical skills to reach customers online effectively. Graduates are highly sought after by employers, with a 100% employment or graduate school placement rate and a starting salary of $43K.
Program Outline
Outline:
Courses:
- Principles of Marketing
- Business Communication in the Digital Age
- Introduction to Digital Marketing
- Digital Marketing Strategy
- Web Analytics
- Introduction to Graphic Design
Careers:
Career Options:
- Online Community Manager
- Digital Marketing Strategist
- SEO/SEM Specialist
- Web Content Manager
- Marketing Manager
- Social Media Manager
Other:
- The program focuses on how to reach potential customers online through targeted, relatable, and results-driven ways.
- Provides students with the practical online marketing skillset that companies need.
- Graduates will be able to incorporate digital marketing strategies into a company's marketing efforts.
- 100% of graduates are employed or in grad school.
- Starting salary is $43K.
- More than 300 employers recruit program graduates.
- Students can choose from two minor tracks:
- Digital Marketing Minor for Business Majors
- Digital Marketing Minor for Non-Business Majors
- On-campus opportunities include:
- American Marketing Association
- College of Business Student Advisory Board
- Delta Sigma Pi
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