Program Overview

Master in International Marketing

The Master’s in International Marketing at Schellhammer Business School offers an advanced curriculum that provides insight into the fast-paced world of International Marketing.

At SBS you will embark on a journey to discover the challenges that Marketing Managers will face in decades to come with a syllabus that covers Marketing from all angles and never overlooks the human element. Students get insight into Marketing in the 21st century, services marketing and discover the intricacies of Branding and consumer Behaviour.

With a strong focus on developing strong creative, critical and analytical thinking skills the Master in International Marketing at Schellhammer Business School provides a stepstone to a career in Marketing on a global scale.

Whether you are looking to enhance your skills and move your career to the next level or keen on boosting yourself to start your own business, this is a Master program that covers all the options.

Course Modules

• Marketing 21
• Ethics & Philosophical Anthropology
• Industrial Visits & Critical Analysis
• Global Strategies of Negotiation
• Consumer Behaviour
• Human Resources
• Sustainability in Business
• Leadership & Management for Change
• Delusions & Realities
• State of Humanity and the Planet
• Services Marketing
• Architecture of the Mind
• Conceptual & Strategic Global Solutions
• Organizational Behavior
• Concepts of Personal Development
• Final Research Paper

Language Classes Offered

• Spanish
• French
• German
• Italian
• Chinese Mandarin
• Japanese
• Russian
• English

Course Information

• Course Code: MBA-300
• Course Duration: 1 academic year
• Semester 1: October / Semester 2: February
• ECTS (European Credit Transfer System): 90

Program Details

• The Master in International Marketing at Schellhammer Business School provides a comprehensive education in marketing, covering topics such as marketing in the 21st century, services marketing, branding, and consumer behavior.
• The program is designed to develop strong creative, critical, and analytical thinking skills, preparing students for a career in marketing on a global scale.
• The program includes a series of modules, seminars, and workshops that cover various aspects of marketing, including marketing 21, ethics and philosophical anthropology, industrial visits and critical analysis, and more.
• Language classes are offered in Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian, and English.
• The program is 1 academic year in duration, with two semesters starting in October and February.
• The program is worth 90 ECTS credits.