Master in International Marketing

Program Overview

The Master in International Marketing at Schellhammer Business School offers an advanced curriculum that combines theoretical knowledge, practical skills, and critical analysis. The program covers a wide range of topics, including marketing strategies, consumer behavior, negotiation, and sustainability. Graduates are equipped with the skills and knowledge necessary to pursue rewarding careers in international marketing, including marketing manager, brand manager, and international marketing consultant.

Program Outline

This program features a unique approach that combines theoretical knowledge, practical skills, and critical analysis, equipping students with a comprehensive understanding of the diverse aspects of international marketing in the 21st century.

Outline:

The program comprises a series of modules, seminars, and workshops covering a wide range of topics:

• Module 1: Marketing 21st Century: This module introduces the foundational concepts of marketing in the digital age, covering topics such as consumer behavior, digital marketing strategies, and the latest trends in the field.
• Module 2: Ethics & Philosophical Anthropology: This module explores the ethical considerations and philosophical underpinnings of marketing, helping students understand the impact of marketing on society and individuals.
• Module 4: Global Strategies of Negotiation: This module equips students with the negotiation skills necessary for success in international business environments, focusing on cross-cultural communication and effective negotiation strategies.
• Module 7: Sustainability in Business: This module examines the growing importance of sustainability in business practices, exploring its impact on marketing strategies and decision-making.
• Module 9: Delusions & Realities: This module challenges students to critically analyze prevailing assumptions and biases in the business world, fostering a more objective and critical thinking approach.
• Module 10: State of Humanity and the Planet: This module explores the social and environmental challenges facing humanity, encouraging students to develop responsible and sustainable business practices.
• Module 13: Conceptual & Strategic Global Solutions: This module combines theoretical concepts with practical problem-solving skills, enabling students to develop innovative and effective solutions for global businesses.
• Module 14: Organizational Behavior: This module explores the dynamics of human behavior within organizations, covering topics such as motivation, group dynamics, and leadership.
• Module 15: Concepts of Personal Development: This module focuses on personal growth and development, equipping students with the skills and knowledge to navigate their professional careers with confidence.
• Module 16: Final Research Paper: This module culminates in a comprehensive research project, allowing students to showcase their knowledge and skills while contributing to the field of international marketing.

Assessment:

The program utilizes a variety of assessment methods to evaluate student learning, including:

• Examinations: Written exams assess students' understanding of key concepts and theories.
• Assignments: Individual and group assignments provide opportunities for applying theoretical knowledge to practical problems.
• Presentations: Students hone their communication and presentation skills through oral presentations.
• Class participation: Active engagement in class discussions and contributions are assessed.
• Final research paper: This in-depth research project allows students to demonstrate their research skills, critical analysis abilities, and knowledge of the field.

Teaching:

The program employs a diverse and engaging teaching approach, featuring:

• Interactive lectures: Delivered by experienced faculty with expertise in international marketing, these lectures engage students through dynamic discussions and real-world examples.
• Guest speakers: Industry professionals share their insights and experiences, providing students with valuable perspectives on the current business landscape.
• Case studies: Participants analyze real-world business cases to develop analytical and problem-solving skills.
• Group work: Collaborative projects encourage teamwork, communication, and diverse perspectives.
• Individualized feedback: Students receive personalized feedback on their assignments and performance, facilitating growth and improvement.

Careers:

Graduates of this program are equipped with the knowledge and skills necessary to pursue a variety of rewarding careers in international marketing, including:

• Marketing Manager: Develop and implement marketing strategies for international businesses.
• Brand Manager: Manage the brand形象 and strategy of global brands.
• Product Manager: Develop, launch, and manage products for international markets.
• Digital Marketing Specialist: Implement and manage digital marketing campaigns for international audiences.
• Market Research Analyst: Conduct market research and analysis to inform marketing decisions for international businesses.
• Marketing professor/researcher: Contribute to the field of international marketing through teaching and research at universities and research institutions.

Other:

The program also offers:

• Language classes: Students can choose to study Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian, or English.
• Flexible schedule: The program is offered on a part-time basis, allowing students to balance their studies with work or other commitments.
• Global focus: The program curriculum prepares students for success in a globalized business environment.

Please note:

• The program curriculum is subject to change to ensure its relevance to the industry and business world.
• Language classes are offered based on student demand and require a minimum of five students per level.