Program Overview
Master in International Marketing
The Master’s in International Marketing at Schellhammer Business School offers an advanced curriculum that provides insight into the fast-paced world of International Marketing.
At SBS you will embark on a journey to discover the challenges that Marketing Managers will face in decades to come with a syllabus that covers Marketing from all angles and never overlooks the human element. Students get insight into Marketing in the 21st century, services marketing and discover the intricacies of Branding and consumer Behaviour.
With a strong focus on developing strong creative, critical and analytical thinking skills the Master in International Marketing at Schellhammer Business School provides a stepstone to a career in Marketing on a global scale.
Whether you are looking to enhance your skills and move your career to the next level or keen on boosting yourself to start your own business, this is a Master program that covers all the options.
Course Modules
- Marketing 21
- Ethics & Philosophical Anthropology
- Industrial Visits & Critical Analysis
- Global Strategies of Negotiation
- Consumer Behaviour
- Human Resources
- Sustainability in Business
- Leadership & Management for Change
- Delusions & Realities
- State of Humanity and the Planet
- Services Marketing
- Architecture of the Mind
- Conceptual & Strategic Global Solutions
- Organizational Behavior
- Concepts of Personal Development
- Final Research Paper
Language Classes Offered
- Spanish
- French
- German
- Italian
- Chinese Mandarin
- Japanese
- Russian
- English
Course Information
- Course Code: MBA-300
- Course Duration: 1 academic year
- Semester 1: October / Semester 2: February
- ECTS (European Credit Transfer System): 90
Program Details
- The Master in International Marketing at Schellhammer Business School provides a comprehensive education in marketing, covering topics such as marketing in the 21st century, services marketing, branding, and consumer behavior.
- The program is designed to develop strong creative, critical, and analytical thinking skills, preparing students for a career in marketing on a global scale.
- The program includes a series of modules, seminars, and workshops that cover various aspects of marketing, including marketing 21, ethics and philosophical anthropology, industrial visits and critical analysis, and more.
- Language classes are offered in Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian, and English.
- The program is 1 academic year in duration, with two semesters starting in October and February.
- The program is worth 90 ECTS credits.
Program Outline
This program features a unique approach that combines theoretical knowledge, practical skills, and critical analysis, equipping students with a comprehensive understanding of the diverse aspects of international marketing in the 21st century.
Outline:
The program comprises a series of modules, seminars, and workshops covering a wide range of topics:
- Module 1: Marketing 21st Century: This module introduces the foundational concepts of marketing in the digital age, covering topics such as consumer behavior, digital marketing strategies, and the latest trends in the field.
- Module 2: Ethics & Philosophical Anthropology: This module explores the ethical considerations and philosophical underpinnings of marketing, helping students understand the impact of marketing on society and individuals.
- Module 4: Global Strategies of Negotiation: This module equips students with the negotiation skills necessary for success in international business environments, focusing on cross-cultural communication and effective negotiation strategies.
- Module 7: Sustainability in Business: This module examines the growing importance of sustainability in business practices, exploring its impact on marketing strategies and decision-making.
- Module 9: Delusions & Realities: This module challenges students to critically analyze prevailing assumptions and biases in the business world, fostering a more objective and critical thinking approach.
- Module 10: State of Humanity and the Planet: This module explores the social and environmental challenges facing humanity, encouraging students to develop responsible and sustainable business practices.
- Module 13: Conceptual & Strategic Global Solutions: This module combines theoretical concepts with practical problem-solving skills, enabling students to develop innovative and effective solutions for global businesses.
- Module 14: Organizational Behavior: This module explores the dynamics of human behavior within organizations, covering topics such as motivation, group dynamics, and leadership.
- Module 15: Concepts of Personal Development: This module focuses on personal growth and development, equipping students with the skills and knowledge to navigate their professional careers with confidence.
- Module 16: Final Research Paper: This module culminates in a comprehensive research project, allowing students to showcase their knowledge and skills while contributing to the field of international marketing.
Assessment:
The program utilizes a variety of assessment methods to evaluate student learning, including:
- Examinations: Written exams assess students' understanding of key concepts and theories.
- Assignments: Individual and group assignments provide opportunities for applying theoretical knowledge to practical problems.
- Presentations: Students hone their communication and presentation skills through oral presentations.
- Class participation: Active engagement in class discussions and contributions are assessed.
- Final research paper: This in-depth research project allows students to demonstrate their research skills, critical analysis abilities, and knowledge of the field.
Teaching:
The program employs a diverse and engaging teaching approach, featuring:
- Interactive lectures: Delivered by experienced faculty with expertise in international marketing, these lectures engage students through dynamic discussions and real-world examples.
- Guest speakers: Industry professionals share their insights and experiences, providing students with valuable perspectives on the current business landscape.
- Case studies: Participants analyze real-world business cases to develop analytical and problem-solving skills.
- Group work: Collaborative projects encourage teamwork, communication, and diverse perspectives.
- Individualized feedback: Students receive personalized feedback on their assignments and performance, facilitating growth and improvement.
Careers:
Graduates of this program are equipped with the knowledge and skills necessary to pursue a variety of rewarding careers in international marketing, including:
- Marketing Manager: Develop and implement marketing strategies for international businesses.
- Brand Manager: Manage the brand形象 and strategy of global brands.
- Product Manager: Develop, launch, and manage products for international markets.
- Digital Marketing Specialist: Implement and manage digital marketing campaigns for international audiences.
- Market Research Analyst: Conduct market research and analysis to inform marketing decisions for international businesses.
- Marketing professor/researcher: Contribute to the field of international marketing through teaching and research at universities and research institutions.
Other:
The program also offers:
- Language classes: Students can choose to study Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian, or English.
- Flexible schedule: The program is offered on a part-time basis, allowing students to balance their studies with work or other commitments.
- Global focus: The program curriculum prepares students for success in a globalized business environment.
Please note:
- The program curriculum is subject to change to ensure its relevance to the industry and business world.
- Language classes are offered based on student demand and require a minimum of five students per level.
Schellhammer Business School
Overview:
Schellhammer Business School, formerly known as Marbella University, is a private business school located in southern Spain. Founded in 2009 by Swiss educationalist Dr. Edward Schellhammer, it offers a unique program of Swiss quality higher education taught in English. The school provides both on-campus and online programs, including Foundation, Bachelor, Master, and Executive programs.
Services Offered:
Schellhammer Business School offers a wide range of services to its students, including:
On-campus programs:
Foundation, Bachelor, Master, and Executive programs in various fields like Business Administration, Business Psychology, Real Estate Management, Finance, Hospitality Management, Humanities, and International Relations.Online programs:
Foundation, Bachelor, Master, and Executive programs in fields like IT and Computing, Business Management, Accounting and Finance, Hospitality and Tourism, and Business & Administrative Management.English Language Course:
An online course for international students.Accreditation:
The school is accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC) and has earned Premier status for its commendable areas of operation.Accommodation:
The school provides assistance with finding accommodation for students.Activities:
The school offers various activities and events for students to participate in.Support Services:
The school provides personal support to students to help them understand the business world, human life, and the mind, and to manage their personal development.Student Life and Campus Experience:
Key Reasons to Study There:
Swiss Quality Education:
The school offers a high-quality education based on Swiss standards.English Language Instruction:
All programs are taught in English, making it accessible to international students.International Environment:
The school has students from over 120 nationalities, fostering a diverse and multicultural learning environment.Accreditation:
The school's ASIC accreditation provides assurance of quality and recognition worldwide.Personal Support:
The school provides personal support to students to help them succeed in their studies and careers.Unique Programs:
The school offers a unique range of programs, including online and executive programs.Academic Programs:
Schellhammer Business School offers a wide range of academic programs, including:
Foundation Programs:
Prepare students for undergraduate studies.Bachelor Programs:
Offered in various fields like Business Administration, Business Psychology, Real Estate Management, Finance, Hospitality Management, Humanities, and International Relations.Master Programs:
Offered in fields like Business Administration (MBA), Global Hospitality Management, Organisational Psychology, Humanities, Global Leadership, Finance, and International Relations.Executive Programs:
Designed for professionals seeking to enhance their skills and knowledge.Short Programs:
Offer specialized training in specific areas.Other:
- The school is a pioneering, vanguard, and independent private business school.
- The school's teaching is all-round and universal, with freedom to explore, question, analyze, and teach facts, basic and advanced scientific knowledge, and real business practices.
- The school emphasizes strong human values and respect for the truth and creation.
- The school is located in San Roque, Cádiz, Spain.