Digital Media - BA (Hons)

Program Overview

Through a blend of theory and practice, graduates develop critical thinking, communication, and problem-solving skills, preparing them for careers in the digital media industry. The program emphasizes ethical and responsible use of digital media, fostering socially and politically aware professionals. Students benefit from access to state-of-the-art facilities and industry-experienced faculty, ensuring a well-rounded education in the ever-evolving field of digital media.

Program Outline

• It examines how digital media shapes society along with its historical evolution, challenges and future potential.
• This course equips graduates with critical analytical thinking, clear communication, problem-solving and creativity to thrive in the professional realm of digital media and related industries.
• Graduates develop responsible, socially and politically aware digital media expertise, contributing ethically and creatively to the field.

Objectives

• The key objective is to equip graduates with a thorough understanding of digital media's role in shaping contemporary political, economic, social, and cultural spheres, recognizing the potential of this technology for communication, connection, and creative expression.
• Additionally, students will learn how to navigate the risks and responsibilities associated with ethical use of digital media.

Program Description

• This Bachelor of Arts with honours program integrates both theoretical and practical aspects of digital media, cultivating critical understanding and hands-on content creation skills in students, enabling them to evolve as responsible, ethically-driven, socially and politically conscious digital media professionals.
• This course offers a blend of contemporary industry knowledge, technological understanding, critical analysis of digital platforms and consumer behaviour.
• Students will learn to critically evaluate the digital media landscape as a whole and develop career-relevant skillsets for various roles within the industry, aligned to their individual interests.
• Utilizing authentic forms of assessment like coursework assignments empowers graduates with the ability to translate their theoretical understanding into real world applications.
Throughout their studies, graduates will develop inter-disciplinary knowledge, exploring associated areas like computer science, law and marketing, further enriching their skillsets.

Other:

• This course welcomes international applications.
• Students have access to film, sound, and image production facilities, allowing them to sharpen their creative and technical abilities through hands on practice.
• Keele offers a Media Building specifically dedicated to these activities.
• Students will be guided through industry best practices, digital technologies, media platforms and the analysis of digital content trends.
• This course cultivates critical thinking and analytical abilities, empowering graduates with the confidence and knowledge to succeed within a global digital landscape.