| Program start date | Application deadline |
| 2025-09-01 | - |
| 2024-09-01 | - |
Program Overview
Keele University's Sports Business Management BSc program equips students with a comprehensive understanding of the sports industry and essential business skills. Through a combination of theoretical knowledge and practical experience, the program prepares graduates for a wide range of career opportunities in the dynamic and exciting sports sector. The program emphasizes employability, industry engagement, and active learning, ensuring students are well-rounded and ready to succeed in their chosen careers.
Program Outline
Sports Business Management - Keele University
Degree Overview:
Overview:
The Sports Business Management BSc program at Keele University equips students with a comprehensive understanding of the global sports industry and the essential business skills needed to thrive within it. This program aims to develop a well-rounded skillset that enables graduates to achieve their career aspirations.
Objectives:
- Provide a thorough understanding of the inner workings and complexities of the sports industry.
- Equip students with a solid foundation in business skills applicable to the sports sector.
- Foster professional development and employability skills through embedded opportunities such as work placements, industry visits, and guest lectures.
- Prepare graduates for a variety of career paths within the dynamic and exciting sports industry.
Outline:
Course Structure:
- The Sports Business Management BSc program spans three years, with the option to extend to four years by incorporating an international or placement year.
- The program consists of a variety of modules that focus on different aspects of business and sport, including emerging areas like esports, environmental sustainability in sport, and women's sports.
- The first year delves into topics like management, work, contemporary debates and trends, marketing principles, consumer marketing, business-to-business marketing, social marketing, marketing in a sports context, fan engagement, and sports event logistics.
- In the second year, students will explore subjects such as advanced professional development, sports event delivery, leadership, time management, teamwork, the role of sport in the community, equality, diversity and inclusivity, marketing research, communication strategies, the future of sport, and sustainability in the context of sports.
- Third year features advanced modules allowing students to undertake an independent study project focused on managing diversity, developing an enterprise business plan, or engaging in a consultancy project.
Individual Modules:
- Year 1:
- Introduction to Sports Management and Marketing
- Fan Engagement and Relationships
- Sports Event Planning
- Management in Context
- Marketing Principles
- Professional Development and Digital Footprint
- Optional modules:
- Business Law
- Global Business Environment
- Consumer Behaviour 1
- Foundations of Human Resource Management
- Year 2:
- Sports Event Delivery
- Sustainable Sport Business
- Community and Sport
- Marketing Research
- Professional Development and Employability
- Digital and Marketing Communications
- Optional modules:
- Consumer Behaviour 2
- Corporate Governance and Responsibility
- Year 3:
- Marketing Esports
- Sports, Politics and Governance
- Sports Sponsorship and Partnerships
- Professional Development for Business Leaders
- Independent Study Project: Managing Diversity, Enterprise Business Plan or Consultancy
- Business Ethics
- Optional modules:
- Digital Marketing in Practice
Assessment:
Assessment Methods:
The program utilizes a diverse range of assessment methods to evaluate student progress and skill development. These methods include:
- Essays
- Research reports
- Blogs and reflections
- Presentations
- Portfolios
- Reports
- Literature reviews Students are expected to demonstrate their knowledge, understanding, critical thinking, analytical skills, communication abilities, and ability to apply theoretical concepts to real-world scenarios.
Teaching:
Teaching Methods:
- Experiential Learning
- Guest lectures
- Industry days
- Lectures
- Interactive lectures
- Tutorials
- Independent study
- Group work
Faculty:
The program is delivered by experienced and qualified faculty members with expertise in sports business management, marketing, finance, law, and other relevant fields. The program also benefits from guest speakers and industry professionals who share their insights and practical knowledge with students.
Unique Approaches:
- The program emphasizes employability by offering work placement opportunities and visits to industry organizations.
- The curriculum includes modules that address current trends and emerging areas within the sports industry.
- The program promotes active learning through interactive teaching methods, group work, and independent study.
Careers:
Potential Career Paths:
- Social Media Officer
- Marketing Executive
- Insight Executive
- Operations Officer
- Sports Development Officer
- Partnerships Executive
- Events Officer
- Sports Marketing Analyst
- Membership Officer
Career Opportunities:
The program prepares graduates for a wide range of exciting career opportunities within the global sports industry, including:
- Marketing and communications agencies
- Sports teams and organizations
- Governing bodies
- Media companies
- Sports technology startups
- Event management companies
- Sponsorship and partnerships agencies
Graduate Outcomes:
Keele University boasts a strong graduate employment record, with 95% of its students securing employment or further study within 15 months of completing their studies. The Sports Business Management program specifically prepares students to excel in competitive job markets and achieve success in their chosen careers.
Other:
Foundation Year:
Keele University offers a Foundation Year program for students who may not meet the direct entry requirements. This program provides an alternative route to enter the Sports Business Management BSc program and helps students develop the necessary academic skills and knowledge.
Additional Opportunities:
Keele University provides various additional opportunities for students to enhance their learning experience and career prospects. These opportunities include:
- Study abroad programs
- International year
- Work placement opportunities
- Leadership and development programs
- Networking events
- Career fairs
Learning Support:
Keele University provides a range of support services to ensure students have a positive and successful learning experience. These services include:
- Academic support
- Learning support
- Disability support
- English language support
- Mental health support
- Financial support
