Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Marketing
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
Cape Breton University's Marketing program offers a comprehensive education in marketing principles and practices. With a focus on stakeholder roles, creativity, and communication, the program prepares students for careers in sales, advertising, market research, and more. The program utilizes modern facilities, approachable faculty, and industry connections to provide a well-rounded learning experience in a unique island setting.
Program Outline
Outline:
- Program Type: Major, Minor
- Field of Study: Business
- Offered in: Bachelor of Arts (BA), Bachelor of Arts Community Studies (BACS)
Teaching:
- Modern facilities: The program utilizes modern facilities to enhance the learning experience.
- Approachable faculty: The faculty members have real-world experience in the marketing industry and are approachable for students.
- Learning methods: The program uses simulations and case studies to facilitate practical learning.
- Focus areas: Emphasis on stakeholder roles in marketing decisions, fostering creativity, and communication within a supportive environment.
Careers:
- Possible career paths: Sales and Personal Selling, Advertising, Market Research, Public Relations, Supply Chain Management
- Skills gained: Critical marketing skills, Strategic development skills, Data collection and analysis, Analysis of consumer behavior
Other:
- Location advantage: Cape Breton Island is ranked among the top islands to visit in the world, offering a unique learning environment.
- Strong industry connections: The professors have established connections with the local business community, bringing real-life situations into the classroom.
- Accessibility and engagement: The faculty is accessible and engaged, promoting a well-rounded learning experience.
Faculty:
- Leslie Wardley: Associate Professor of Marketing & SSHRC Exchange University Research Chair in Social Determinants of Health
- Peter Kerr: Assistant Professor, Marketing
- Elaine MacNeil: Assistant Professor
- Keith Brown: Professor, MBA CED
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