Bachelor of Business Administr - Canadian Univer

The Bachelor of Business Administration in Luxury Marketing from Canadian University Dubai equips students with specialized knowledge and skills to design effective marketing strategies for luxury brands. The program focuses on the unique aspects of luxury marketing, including product uniqueness, pricing strategies, retail and channel management, and integrative brand promotion. Graduates are highly sought-after by major industry players and are well-prepared to make a significant impact in the luxury marketing industry.

Program Outline

Degree Overview:

The program:

Bachelor of Business Administration in Luxury Marketing (BBA in Luxury Marketing)
Offered by Canadian University Dubai (CUD)
Aims to equip students with the specialized knowledge and skills required to design effective marketing strategies for luxury brands.
Focuses on the unique aspects of luxury marketing, including product uniqueness, pricing strategies, retail and channel management, and integrative brand promotion.
Provides an in-depth understanding of different types of luxury consumers, their profiles, and purchasing motivations.

Objectives:

Prepare graduates for high-demand careers in the luxury marketing industry.
Equip graduates with the knowledge and skills to support major international brands and employers in strengthening their brand equity and gaining a competitive edge.
Provide graduates with a comprehensive understanding of the "new" luxury market, which emphasizes affluence and experience along with quality, uniqueness, and status.
Empower graduates to defy marketing norms, effectively communicate with target audiences, pay close attention to detail, and navigate the exclusive world of luxury marketing.

Description:

Addresses the growing demand for skilled luxury marketing professionals in Dubai, currently the 10th largest luxury consumption city in the world.
Prepares graduates for diverse career opportunities across various industries, including fashion, automobiles, jewelry, and hospitality.
Offers exceptional career prospects with endless growth and advancement opportunities.
Provides graduates with the ability to pursue roles such as Luxury Retailer/Buyer, Luxury Travel Advisor, Luxury Hotel/Resort Manager, Customer Experience Manager, Digital Marketing Manager, and Brand/Key Accounts Manager.

Outline:

Program Content:

Industry-specific insights into luxury goods marketing.
Covers aspects such as product characteristics, pricing strategies, retail and channel management, and integrated brand promotion.
Analyzes different types of luxury consumers, their profiles, and purchasing motivations.

Program Structure:

Duration: 4 years (8 semesters)
Total Credit Hours: 123
Semesters: Fall, Spring, Summer
School: School of Management
Degree Type: Undergraduate

Course Schedule:

Major Requirements:
7 compulsory courses (21 credit hours)
6 faculty core courses (60 credit hours)
7 major courses (27 credit hours)
3 major electives (3 credit hours)
Minor Requirements:
1 minor course (3 credit hours)
General Education Requirements:
6 university requirement courses (21 credit hours)
Total: 123 credit hours

Individual Modules:

MKT 208 - Consumer Behavior: Analyzes consumer buying behavior in the context of luxury marketing.
MKT 310 - Advertising & Promotion: Explores advertising and promotional strategies specific to luxury brands.
MKT 320 - Retailing: Focuses on the unique aspects of retailing luxury goods.
MKT 330 - Digital Luxury: Examines the role of digital technologies in luxury marketing.
MKT 335 - Luxury Branding: Delves into the strategies and challenges of building and managing luxury brands.
MKT 350 - Luxury Marketing: Provides a comprehensive overview of luxury marketing principles and practices.
BUS 400 - Internship: Offers students practical experience in the luxury marketing industry.
MKT 420 - Luxury Brand Management: Explores the management of luxury brands and their brand portfolios.
MKT 430 - Marketing Research: Equips students with the skills to conduct market research relevant to luxury brands.

Assessment:

Assessment Methods:

A combination of individual assignments, group projects, presentations, and examinations.
Emphasis on practical application of knowledge and skills.
Critical analysis and evaluation.
Effective communication and presentation.
Originality and creativity.
Application of theoretical knowledge to practical scenarios.

Teaching:

Teaching Methods:

A variety of教学方法, including lectures, interactive workshops, case studies, guest speaker sessions, and industry visits.
Emphasis on active learning and student engagement.
Use of technology to enhance the learning experience.

Faculty:

Experienced and qualified faculty with extensive industry knowledge and expertise in luxury marketing.
Dedicated to providing students with personalized support and guidance.

Unique Approach:

Focus on the integration of theory and practice.
Providing students with opportunities to apply their knowledge and skills in real-world projects.
Fostering a strong industry network and creating connections with potential employers.

Careers:

Potential Career Paths:

Luxury Retail/Buyer
Luxury Travel Advisor
Luxury Hotels/Resorts Manager
Customer Experience Manager
Digital Marketing Manager
Brand/Key Accounts Manager

Opportunities:

Employment with leading international luxury brands and employers.
The opportunity to work in diverse industries, including fashion, cars, jewelry, and hospitality.
Potential for career growth and advancement within the luxury marketing field.

Graduate Outcomes:

Graduates are highly sought-after by major industry players.
Well-prepared to make a significant impact in the luxury marketing industry.

Other:

The BBA in Luxury Marketing program is the only degree program of its kind offered by a university in the UAE.
Dubai's position as a major luxury消費中心 creates high demand for qualified luxury marketing professionals.
The program provides students with the knowledge and skills necessary to succeed in this competitive and dynamic industry.
Graduates are equipped to thrive in a globalized and rapidly evolving luxury market.