Bachelor of Business Administration

Program Overview

Concordia University Texas' Bachelor of Business Administration (BBA) program equips students with critical thinking, communication, and leadership skills for success in the business world. Through personalized learning, internships, and industry partnerships, students gain hands-on experience and develop a network of professional connections within Austin's dynamic business community. The program offers various concentrations and micro-concentrations, allowing students to tailor their education to their career aspirations.

Program Outline

The program offers a personalized learning experience with small class sizes and expert professors, while also fostering real-world experience through internships and collaboration with Austin's dynamic business community.

Objectives:

• Equip students with the necessary knowledge and skills to succeed in their chosen business career.
• Foster strong critical thinking and problem-solving abilities.
• Develop effective communication and leadership skills.
• Provide hands-on experience through internships and industry partnerships.
• Cultivate a network of professional connections within the Austin business community.

Outline:

• Program Length: 4 years (8 semesters)
• Total Credit Hours: 120
• Core Courses:
• Business Communication
• Business Law
• Accounting Principles
• Marketing Principles
• Management Principles
• Finance Principles
• Operations Management
• Business Ethics
• Business Strategy
• Concentration Options:
• Accounting and Financial Management
• Global Healthcare Policy and Management
• Human Resources and Management
• Marketing
• Sports Administration
• Optional Micro-Concentrations:
• Entrepreneurship (9 credit hours)
• Communication (9 credit hours)
• Finance (9 credit hours)
• International Business (9 credit hours)
• Internship Requirement: 150+ hours
• Course Schedule:
• Semesters: Fall and Spring
• Classes offered in various formats: traditional, online, hybrid
• Individual Modules:
• Each concentration offers its own set of specialized courses relevant to the chosen field.
• Examples of module topics include:
• Accounting and Financial Management: Financial Accounting, Managerial Accounting, Auditing, Taxation
• Global Healthcare Policy and Management: Healthcare Economics, Public Health Policy, Healthcare Management, Healthcare Finance
• Human Resources and Management: Human Resource Management, Organizational Behavior, Employment Law, Compensation and Benefits
• Marketing: Consumer Behavior, Marketing Research, Marketing Strategy, Digital Marketing
• Sports Administration: Sports Law, Sports Marketing, Sports Finance, Sports Facility Management

Assessment:

• Continuous assessment throughout the program through assignments, exams, projects, and presentations.
• Specific assessment methods vary depending on the course and concentration.
• Final grades are determined based on a combination of these assessments.

Teaching:

• Small class sizes for personalized attention and interaction with professors.
• Expert professors with extensive real-world experience in their respective fields.
• Interactive teaching methods utilizing case studies, simulations, and group projects.

Careers:

• The BBA program prepares graduates for diverse career paths in various industries.
• Some potential career paths include:
• Business owner
• Finance controller
• Human resources professional
• Marketing and sales manager
• Non-profit administrator or director
• Project manager
• Stockbroker
• Talent manager
• The program also provides a strong foundation for pursuing further education, such as an MBA or other graduate degrees.

Other:

• The BBA program is designed for flexibility, offering both online and on-campus options.
• Concordia University Texas is accredited by the Southern Association of Colleges and Schools Commission on Colleges, ensuring the quality of the program.