Bachelor of Science in Sports Management

Program Overview

California Lutheran University's Sports Management program provides a comprehensive education in the business of sports, with a focus on finance, marketing, and industry-specific knowledge. Students gain hands-on experience through internships with professional teams and organizations, preparing them for careers in various aspects of sports management, including marketing, operations, and broadcasting. The program boasts a strong advisory board and is located in Thousand Oaks, California, offering close access to major sports markets.

Program Outline

Degree Overview:

• Learn the business behind the sports industry.
• Build a foundation in business and the backstage world of sports.
• Gain close access to Southern California’s finest teams and corporations.
• Develop skills in finance, marketing, and other areas relevant to sports management.

Outline:

• The curriculum explores principles of business, communication, marketing, and the ins and outs of the sports industry.
• Students learn about the sociology and economics of sports.
• Hands-on learning experiences prepare students for careers in sports management.
• The program partners with organizations such as the Los Angeles Rams and the LA Galaxy to provide internships and other opportunities.

Assessment:

• The program uses a variety of assessment methods, including exams, projects, presentations, and internships.

Teaching:

• The program employs a variety of teaching methods, including lectures, discussions, case studies, and simulations.
• The faculty are experienced professionals with expertise in the sports industry.
• The program offers a unique approach to learning through its close connections to professional sports teams and organizations.

Careers:

• Graduates of the program have gone on to work for a variety of organizations, including the Los Angeles Chargers, the Los Angeles Kings, and other competitive employers.
• Potential career paths include athletic apparel and merchandise, coaching, college athletics, esports management, league administration, officiating, operations management, sales representative, sports broadcasting, sports marketing, team recruiting, and ticket systems coordinator.

Other:

• The program offers a 4+1 option that allows students to earn a bachelor's degree in Sports Management and a master's degree in Business Administration in five years.
• The program is backed by a robust advisory board of professionals who provide guidance and support to students.
• The program is housed in the School of Management at California Lutheran University.
• The program is located in Thousand Oaks, California, which is close to Los Angeles and other major sports markets.
• Specific course descriptions for the program.