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Students
Tuition Fee
EUR 825
Per course
Start Date
Medium of studying
Fully Online
Duration
Program Facts
Program Details
Degree
Diploma
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Education type
Fully Online
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 825
Intakes
Program start dateApplication deadline
2024-10-15-
About Program

Program Overview


Dorset College Dublin's 10-week online Digital Marketing program provides comprehensive training in key digital marketing channels, including social media, SEO, email marketing, and website optimization. Led by industry experts, the program equips students with practical skills and knowledge to pursue careers as digital marketers, social media managers, SEO specialists, and more. With a focus on hands-on learning and case studies, the program is suitable for beginners and professionals seeking to enhance their digital marketing expertise.

Program Outline


Outline:


Program Content:

  • Introduction to Digital Marketing
  • Social Media Marketing
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Email Marketing

Structure:

  • 100% online delivery
  • 10 weeks duration
  • Wednesdays: 6:30 PM - 9:30 PM
  • Start/End Date: 15/10/2024 - 17/12/2024

Course Schedule:

  • Week 1: Introduction to Digital Marketing
  • Week 2: Social Media Marketing
  • Week 3: Digital Marketing Strategy
  • Week 4: Search Engine Optimization (SEO)
  • Week 5: Email Marketing
  • Week 6: Website Optimization
  • Week 7: Social Media Marketing Case Studies
  • Week 8: Digital Marketing Strategy Case Studies
  • Week 9: SEO Case Studies
  • Social Media Marketing: This module delves into the key social platforms for digital marketing, relationship building on social media, developing a content strategy, creating and optimizing social media campaigns, setting up a social media experience for a business, and identifying key performance indicators (KPIs) to measure success.
  • Digital Marketing Strategy: This module equips students with the skills to create and develop a digital marketing strategy using hands-on practical skills, understanding the various channels and activities required to plan, implement, and manage a comprehensive digital marketing plan for their business.
  • Search Engine Optimization (SEO): This module focuses on the fundamentals of SEO, including aligning SEO and business objectives, planning, execution & measurement of paid search campaigns using Google ads, optimizing organic search, and ranking.
  • Email Marketing: This module covers developing an email marketing strategy, email design, measuring email marketing campaigns, data capture and segmentation, building quality contact databases and generating leads, and marketing automation.

Assessment:

  • The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media, allowing students to demonstrate their skills in the topics covered.

Teaching:

  • The program is delivered 100% online with live classes.
  • The instructors are industry-experienced professionals who will guide and support students throughout the program.

Careers:

  • The program aims to equip graduates with the skills and knowledge to work as professional digital marketers.
  • Potential career paths include:
  • Digital Marketing Executive
  • Social Media Manager
  • SEO Specialist
  • Email Marketing Specialist
  • Web Content Manager

Other:

  • The program is offered by Dorset College Dublin.
  • The course fee is €970 with a 15% discount for a total of €825.
  • A deposit of €75 is required to secure a place on the course.
  • The program is suitable for beginners, business owners, and individuals looking to upskill in this field.
  • Basic computer knowledge is required to join the program.
  • Students can contact professionalcourses@dorset.ie for any questions.
  • A downloadable brochure about the professional courses is available.
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About University
Bachelors
Diploma
Foundation
Courses

Dorset College Dublin


Overview:

Dorset College Dublin is an independent higher education institution located in Dublin City Centre. It focuses on career and personal development, offering courses designed to provide a solid foundation in chosen fields of study. The college is housed in beautifully restored Georgian buildings, equipped with modern classroom technology and spacious study environments.


Services Offered:

Dorset College Dublin offers a range of services to students, including:

    Academic Calendars:

    Provides information on important dates and deadlines.

    Career Development & Employability:

    Offers support and resources to help students prepare for their careers.

    Library:

    Provides access to a collection of books and resources.

    Moodle:

    An online learning platform for accessing course materials and interacting with instructors.

    Pay Online:

    Allows students to pay fees online.

    Request A Letter:

    Enables students to request official letters from the college.

    Student Experience:

    Provides information and resources on student life and activities.

    Student Portfolios:

    Allows students to showcase their work and achievements.

    Study Room Booking:

    Enables students to book study rooms for individual or group work.

Student Life and Campus Experience:


Key Reasons to Study There:

    Focus on Career Development:

    Courses are designed to equip students with in-demand skills and knowledge relevant to their chosen fields.

    Industry Collaboration:

    Programs are developed in collaboration with industry and professional bodies, ensuring practical relevance.

    Modern Facilities:

    The college boasts modern classroom technology and spacious study environments in restored Georgian buildings.

    Experienced Lecturers:

    Dorset College Dublin has a student-to-lecturer ratio of 21:1, providing personalized attention and support.

    International Student Support:

    The college offers support services and resources specifically for international students.

Academic Programs:

Dorset College Dublin offers a variety of academic programs, including:

    Bachelor (Honours) In International Business Degree

    Bachelor of Business Degree Level 7

    BSc In Computer Science Degree Level 7

    Professional Academy Evening Courses

    English Language School English Courses


Other:

Dorset College Dublin is accredited by a number of organizations, including:

  • Quality and Qualifications Ireland (QQI)
  • ACELS
  • CIPD
  • Education Ireland
  • HEA
  • Springboard+

The college also has a strong commitment to learner protection and provides a range of policies and resources to ensure a safe and supportive learning environment.

Total programs
29
Admission Requirements

Entry Requirements:


Photo ID:

• International students: Passport. • EU students: Passport or National Identity Card.


Competence in spoken and written English:

  • Evidence of English language proficiency is required for non-native speakers.
  • Acceptable forms of proof include:
  • IELTS: 6.0 overall with no band below 5.5.
  • TOEFL: 80 overall with a minimum of 20 in each section.
  • Cambridge English: Advanced (CAE) or First (FCE) with a minimum of 169 in each skill.
  • Other equivalent qualifications approved by Dorset College Dublin.

EU Home Students:

  • Leaving Certificate with a minimum of 2 H5s and 4 O6s.
  • Mature students (over 23 years old) may be considered on an individual basis.

International Overseas Students:

  • Completion of a recognized secondary school qualification equivalent to the Irish Leaving Certificate.
  • Specific requirements will vary depending on the student's country of origin.

Additional Requirements:

  • Applicants may be required to attend an interview.
  • A personal statement outlining the applicant's reasons for wanting to study digital marketing and their career goals.
  • Two references, one from an academic source and one from a professional source.

Language Proficiency Requirements:

  • Minimum IELTS score:
  • 6.0 overall with no band below 5.5.
  • Minimum TOEFL score:
  • 80 overall with a minimum of 20 in each section.
  • Minimum Cambridge English score:
  • Advanced (CAE) or First (FCE) with a minimum of 169 in each skill.
  • Other equivalent qualifications approved by Dorset College Dublin may be accepted.

Note:

  • Entry requirements may be subject to change.
Student Stories
Josué Santos
Bachelors, Food Science and Technology
Dublin,
From Brasil studying in Dublin
I've been studying bachelor in Science of Computing at Dorset College. The academic team and professors are amazing (specially Annette Forster), all of the classes are practical and for sure that was an excellent decision to choose Dorset College. Thank you for the support with my application process!
Fábio Araújo
Bachelors, Agricultural Management
Dublin,
From Brasil studying in Dublin
I'm about to finish my Bachelor of Business course. I've very impressed so far with the organization and all the support during the pandemic. It's not easy to study online, but the lectures are great! I've got some issues with my attendance like 2 or 3 times because of Zoom maybe... but I emailed them and the problem was solved really fast. :) I recommend Dorset College.
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