Master of Arts in Digital Media Strategy

Program Overview

The Master of Arts in Digital Media Strategy at Bridgewater College equips graduates with expertise in designing, managing, and measuring digital communication. Through a combination of theoretical knowledge and hands-on experience, students develop skills in digital writing, graphic design, videography, and UX/UI design, preparing them for careers in the expanding digital media field. The program offers flexible online and synchronous options, allowing working professionals to pursue their studies while gaining real-world experience through collaborations with regional organizations.

Program Outline

Degree Overview:

Master of Arts in Digital Media Strategy

• Aims to prepare graduates for careers in the expanding digital communications field, such as digital media strategist, social media coordinator, or content marketing manager.
• designing, managing, and measuring the effects of digital communication
• digital writing, graphic design, sound editing, videography, and UX/UI design
• regional organizations and businesses

Objectives:

• expertise in digital media communication
• cutting-edge skills and knowledge
• Build professional experience through real-world projects with regional organizations.
• position yourself for success

Outline:

Course Structure:

• fully online and synchronously
• full-time (33 credit hours) or part-time (36 credit hours) option
• 12 months for the full-time option and 24 months for the part-time option
• The program consists of a sequence of 10 core courses and a culminating Master's Project.

• M.A.

):

• Spring 1 (Senior Year): DMS 505: Digital Writing Genres & Process
• Summer 1: DMS 500: Studies in Digital Media, DMS 542: PR Strategies & Tactics, DMS 515: Digital Media Production Strategies
• Fall 1: DMS 520: Multimedia Storytelling, DMS 541: Consulting Strategies, DMS 551: Digital Persuasion, DMS 591: Master's Project Proposal
• Spring 2: DMS 528: User Experience Web Design, DMS 546: Digital Media Campaign Targeting & Analytics, DMS 592: Master's Project Implementation
• May 2: DMS 593: Master's Project Evaluation (1)

Sample Course Schedule for Full-time Student with Undergraduate Degree:

• Summer 1: DMS 500: Studies in Digital Media, DMS 542: PR Strategies & Tactics, DMS 515: Digital Media Production Strategies
• Fall 1: DMS 520: Multimedia Storytelling, DMS 541: Consulting Strategies, DMS 551: Digital Persuasion, DMS 591: Master's Project Proposal
• Spring 2: DMS 505: Digital Writing Genres & Process, DMS 528: User Experience Web Design, DMS 546: Digital Media Campaign Targeting & Analytics, DMS 592: Master's Project Implementation
• May 2: DMS 593: Master's Project Evaluation (1)

Sample Course Schedule for Part-time Student:

• Summer 1: DMS 500: Studies in Digital Media, DMS 542: PR Strategies & Tactics, DMS 515: Digital Media Production Strategies
• Fall 1: DMS 520: Multimedia Storytelling, DMS 541: Consulting Strategies
• Spring 2: DMS 505: User Experience Web Design, DMS 528: Interactive Web Development
• May 2: ---
• Summer 2: ---
• Fall 2: DMS 551: Digital Persuasion, DMS 591: Master's Project Proposal
• Spring 2: DMS 546: Digital Media Campaign Targeting & Analytics, DMS 592: Master's Project Implementation
• May 2: DMS 593: Master's Project Evaluation (1)

Assessment:

• Current Bridgewater students can **complete a B.S./B.A.
+ M.A. in only five years.

• 100% of MDMS students have found employment, with 95% working in the field of digital media and digital communication.

Teaching:

• Experienced faculty, with a balance between theoretical and practical backgrounds.
• active learning
• Small class sizes to foster close interaction and personalized guidance.

Unique Approaches:

• Collaboration with regional organizations and businesses on real-world projects.
• Opportunities for students to build professional portfolios through their projects.
• Use of industry-standard software and technology.

Careers:

• career paths in digital media and communication
• Examples include **digital media strategist, social media manager, content marketing manager, public relations specialist, web designer, UX/UI designer, video producer, and digital advertising specialist.

Other:

• highly ranked
• technology and equipment