Sport Studies - bachelor programme

Program Overview

The Sport Studies - International Sports, Management & Business (ISMB) program at Amsterdam University of Applied Sciences is a 4-year English-language Bachelor's degree that combines business, management, and entrepreneurship within the international sports industry. Through internships, field trips, and study abroad options, students gain international experience and develop the skills to research, plan, organize, lead, manage, and evaluate the business of sport. The program emphasizes practical application, entrepreneurial spirit, and personalized learning, preparing graduates for careers in sport management, marketing, event organization, and other related fields.

Program Outline

Degree Overview:

Sport Studies - International Sports, Management & Business (ISMB)

Overview:

This

Objectives:

You will acquire the skills and knowledge to

You will also gain international experience through:

• 3 international internships at leading sports organizations
• 2 international field trips in Europe
• Study abroad options at partner universities
• A diverse classroom environment with students from all over the world

Structure:

• Year 1: Introduction to sport, management, and business, with a focus on event management.
• 10-week international internship
• Year 3: Choose a
• minor (specialization)
, learn about the "World of Sports Strategy", and complete a
• Professional Specialization
.
• You will also create and launch your own company.
• Sport & Society:
• Sport, Culture, and Economics
• Mega sporting events
• Legal aspects of the sports industry
• Sport for development
• Business Administration:
• Marketing and sponsorship
• Finance and accounting
• Strategic management
• Sports entrepreneurship
• Management & Organisation:
• Project management
• Human resource management
• Leadership development
• Event management
• Research & Innovation:
• Research methods
• Data analysis
• Sport technology
• Applied research project

Assessment:

The program utilizes a variety of assessment methods including:

• Exams: Theoretical knowledge assessment
• Essays: In-depth analysis and critical thinking
• Presentations: Communication and collaboration skills
• Case studies: Problem-solving and real-world application
• Internship reports: Reflection and practical application
• Final project: Comprehensive demonstration of acquired knowledge and skills

Teaching:

Teaching Methodologies:

• Interactive lectures & workshops
• Guest speakers from the sports industry
• Project-based learning & group work
• Case studies, simulations & role-playing exercises
• Individual coaching and support
• Online learning platform

Faculty:

Experienced professionals with a strong background in the sports industry and academic research. The program also welcomes guest lecturers and practitioners from the field.

Unique Approach:

• practical application and real-world experience
• entrepreneurial skills and spirit
• Personalized learning through individual coaching and a diverse classroom environment.
• AUAS Sports Center

Careers:

Potential Career Paths:

• Sport management
• Marketing and sponsorship
• Event organization
• Sports entrepreneurship
• Athlete management
• Sports diplomacy
• Sports law
• Sports journalism
• Research and innovation

Opportunities:

• Work for international sports organizations, federations, clubs, and agencies.
• Start your own sports business or consultancy.
• Pursue further studies in sport management or related fields.

Other:

• accredited by the NVAO
• "top rated programme"
• study load
• Additional costs, apart from tuition fees, are estimated at €1200 in year 1 for sportswear, field trips, and books.
• The program attracts students from all over the world, creating a rich and diverse learning environment.
• Amsterdam offers a vibrant and international atmosphere, perfect for cultural exploration and networking.

In addition to the annually determined tuition fees you must take into account approximately €1.200 in costs in year 1 for e.g., sportswear, field trips and books. The additional costs are lower in year 2,3 and 4.