MA Design - pathway Branding

Program Overview

The MA Design - Branding pathway focuses on visual identity within branding, fostering versatile practitioners who comprehend design in business, social, and cultural contexts. The program addresses the connection between branding, innovation, and design, equipping students to forge synergies in these areas and act as agents of cross-disciplinary innovation.

Program Outline

Degree Overview:

This MA course (MA Design – pathway Branding) focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. In addition, this MA programme addresses the need for understanding how branding, innovation and design are connected, in theory and in practice, inside and outside companies and organisations, in a way that connects with the real needs of people. You will learn and explore how branding and innovation are necessarily connected, and introduces a method to forge a strong synergy between the two, using design management and design thinking. Taking a visual approach to the subject of brand-driven innovation is particularly suited to students from a range of creative disciplines, where a practice-led approach to academic learning forms the main component of the search for knowledge and meaning. It will help you to understand the underlying framework of brand-driven innovation and enable you to act as “agent” of a wealth of new cross-disciplinary projects, processes and conversations about innovation. Finally, this MA programme is useful for those working in design, design management, marketing and business.

Outline:

Stage 1

• Design Ideation (60 credits): Negotiate a ‘programme of study’ with your tutors to identify the topics that you intend to study and develop.
Choose to specialise in just one discipline or explore a number of different disciplines. Your studies will include aspects of creative studio practice that are relevant to your named pathway. There is also a theoretical element that contextualises your chosen discipline(s), alongside other design media, within the broader field of design.

Stage 2

• Design development and Prototypes (60 credits): Test out your ideas and experiences in this prototyping stage before the final outcome in Stage 3.
Practical output and theoretical contextualisation will continue to interact and build on each other.

Stage 3

• Design Realisation and Production (60 credits): Produce your final design outcomes leading to a portfolio of creative work that has evolved from the practice and theoretical research developed up to this point.
A Critical Evaluation Report will support your portfolio.

Assessment:

Assessment is 100% coursework and you will be continually assessed throughout the course. The course is continually assessed through module requirements, allowing students to achieve target awards. Final modules are graded Pass, Merit, Distinction. Graduates will improve their chance of employment in the advertising industry with their demonstrated enhanced specialism and understanding developed on the course.