MA Design - pathway Advertising Design

Program Overview

This 13-month MA Design in Advertising Design program focuses on traditional and modern advertising mediums, including digital environments. With a strong emphasis on both words and images, the program provides students with advanced skills in creating effective communication strategies. Graduates are equipped for various career opportunities in the advertising industry, with enhanced specialism and a deep understanding of the field.

Program Outline

Degree Overview:

The MA Design – Advertising Design pathway is a postgraduate program specializing in advertising and media communication. It focuses on traditional advertising mediums like posters, press ads, TV and radio commercials, as well as newer forms like gorilla, ambient, viral, and web-based solutions. The program emphasizes the importance of both words and images in advertising, recognizing that they work together to create effective communication. Students will have access to advanced computer and digital imaging facilities to develop their skills in creating digital environments for communication. The program aims to produce graduates who are creative, resourceful, and knowledgeable in the art of communication, prepared for a wide range of career opportunities.

Outline:

Duration:

13 months

Educational Form:

Taught

Education Variants:

Full-time

Language:

English

Intakes:

October 2024: Class Start Date: 7th October 2024

February 2025: Class Start Date: 10th February 2025

British Degree:

Master of Arts in Design – University of Sunderland

Course Structure:

Stage 1: Design Ideation (60 credits)

Students negotiate a "programme of study" with their tutors to identify topics they want to explore.

They can specialize in one discipline or explore multiple disciplines.

The stage includes creative studio practice relevant to the chosen pathway.

There is a theoretical element that contextualizes the chosen discipline(s) within the broader field of design.

Stage 2: Design Development and Prototypes (60 credits)

Students test out their ideas and experiences through prototyping before the final outcome in Stage 3.

They explore techniques and applications of their ideas.

Practical output and theoretical contextualization continue to interact and build on each other.

Stage 3: Design Realization and Production (60 credits)

Students produce their final design outcomes, resulting in a portfolio of creative work.

The portfolio reflects the practice and theoretical research developed throughout the program.

A Critical Evaluation Report supports the portfolio.

Assessment:

Assessment is 100% coursework.

Students are continually assessed throughout the course.

Final modules are graded Pass, Merit, Distinction.

Teaching:

Teaching involves a combination of lectures, seminars, tutorials, presentations, and integration of consultancy with industry.

Theory underpinning practice is developed simultaneously throughout each semester.

Negotiated Agreements Parts I and II allow students to develop and refine proposals, which underpin their major projects, and reflect on personal progress.

Students are expected to contextualize their work within a current framework and develop evaluative skills to articulate their point of view.

Research Methods and Application introduces students to a range of analytical research tools, forming the basis for all in-depth self-directed projects on the program.

Careers:

The MA will help further career opportunities within commercial design practice, recognizing each student's individual practical and intellectual abilities.

Graduates will improve their chance of employment in the advertising industry with their demonstrated enhanced specialism and understanding developed on the course.

Other:

Industry links and live projects will help students place their work within a growing professional context.

The program aims to produce able, resilient, resourceful, knowledgeable individuals who are committed to the creative art of Communication.