Diploma in Digital Creative Content

Program Overview

The Diploma in Digital Creative Content is a 2.5-year program that equips students with the skills and knowledge to create engaging and innovative digital content. The program covers a wide range of topics, including graphic design, video production, animation, digital marketing, storytelling, multimedia production, and interactive media. Students will learn how to use digital tools and technologies to design, develop, and produce content that resonates with modern audiences. Graduates can pursue careers in digital media production, content creation, graphic design, web design, and more.

Program Outline

Diploma in Digital Creative Content: An in-depth analysis

Degree Overview:

This program caters to individuals passionate about working in creative multimedia. It focuses on technical skills for multimedia design, emphasizing digital projects that enhance multimedia proficiency. Students learn to create 3D models, use digital sketches for conceptualization, and produce multimedia presentations – all geared towards the creative multimedia industry.

Objectives:

• Equip students with the skills and knowledge to create engaging and innovative digital content across various media platforms.
• Provide extensive coverage of topics, including graphic design, video production, animation, digital marketing, storytelling, multimedia production, and interactive media.
• Enable students to effectively use digital tools and technologies to design, develop, and produce content that resonates with modern audiences in the digital age.
• Prepare students for a successful career in digital media.

Description:

The Diploma in Digital Creative Content is a 2.5-year program designed to equip students with the skills and knowledge necessary to be successful digital content creators. The program covers a wide range of topics, including graphic design, video production, animation, digital marketing, storytelling, multimedia production, and interactive media. Students will learn how to use digital tools and technologies to create engaging and innovative content that resonates with modern audiences.

Outline:

Year 1:

• Visual Art and Design History
• Computer Graphics
• Creative and Idea Generation
• Basic Drawing
• Design Fundamentals
• Digital Illustration
• English Language for Workplace
• Colour Studies
• Photography
• Digital Imaging

Year 2:

• Animation with Principles of Animation Study
• Fundamentals of UX & UI
• Web Development
• Elective 1
• Compositing and Video Editing
• Basic Content & Copywriting
• 3D Modeling & Texturing
• Elective 2
• Basic Programming for Designers
• Visual Perception and Communication
• Marketing Principles and Strategies

Year 3:

• E-Portfolio
• Final Year Project
• Industrial Training

Electives:

• Motion Graphics
• Creative Copywriting
• Story and Script
• 3D Rigging
• Multimedia Audio Visual
• 3D Lighting and Rendering

Assessment:

• Assignments (30%): Regular assignments will assess students' understanding of key concepts and their ability to apply them to practical projects.
• Projects and Presentations (30%): Students will be required to complete individual and group projects, demonstrating their ability to design, develop, and produce digital content.
• Final Project Portfolio (40%): A comprehensive portfolio showcasing the student's skills and achievements throughout the program will contribute significantly to the final grade.

Teaching:

The program is taught by a blend of academic and industry experts, including:

• Lecturers employed by UoC
• Experienced Industry Professionals
• Academic Experts
• Creative Practitioners
• Guest Speakers
• Cross-Disciplinary Experts

Teaching and learning methods:

• Blended Learning: A combination of online and on-campus learning will provide students with flexibility and access to diverse resources.
• Lectures and Workshops: Interactive sessions will impart theoretical knowledge and practical skills.
• Project-Based Learning: Students will engage in real-world projects to apply their learnings and develop their creative problem-solving abilities.
• Industry Collaborations: Partnerships with industry professionals will provide students with valuable insights and networking opportunities.
• Online Learning Platform: Students will have access to a comprehensive online platform for learning resources, assignments, and communication.
• Critique Sessions: Regular feedback and constructive criticism will help students refine their work and improve their skills.
• Portfolio Development: Students will be guided in building a strong portfolio that showcases their talent and potential to employers.
• Practical Labs: Hands-on experience in specialized labs will equip students with practical skills and confidence.
• Guest Lectures: Industry experts and renowned professionals will share their knowledge and experiences.

Virtual Learning:

Off-campus learning opportunities include:

• Field Work Trips
• Industry Collaborations
• Studio & Site Visits
• Networking Events
• Live Projects
• Gallery Visits
• Workplace Internships
• Cultural and Art Events
• Digital Content Production Tours

Careers:

Career Prospects:

• Digital Media Production
• Content Creation
• Video Production & Social Media Management
• Graphic Design & Digital Marketing
• Animation and Motion Graphics
• Web Design and Development
• Interactive Media Design
• Content Strategy
• UI/UX Design
• Brand Management
• Podcasting and Audio Production
• Virtual Reality (VR) and Augmented Reality (AR)

Career Organisation:

• Content Creator & Strategist
• Social Media Coordinator
• Digital Media Producer & Graphic Designer
• Video Editor & Podcast Producer
• Web Designer
• UI/UX Designer
• Brand Content Manager
• Motion Graphics Designer
• Graduates can contribute towards solving world challenges by using their creative skills to create impactful content that addresses issues like health, the environment, cultural preservation, social justice, and disaster preparedness.
• Students can achieve a minimum score of High Band 2 in the Malaysian University English Test (MUET) or equivalent to CEFR Mid B1.