Doctor of Business Administration

Program Overview

The Doctor of Business Administration (DBA) program at University of Cyberjaya is designed for experienced professionals seeking advanced knowledge in global business principles. The program emphasizes practical application, bridging theory and real-world scenarios. Graduates are equipped to tackle strategic managerial challenges in entrepreneurship and business expansion, making a substantial impact in the business world. The program offers flexible study options (full-time or part-time) and is taught by experienced faculty.

Program Outline

Degree Overview:

• Target Audience: Experienced professionals seeking a deeper understanding of global business principles.
• Focus: Advanced decision-making, leadership skills, and in-depth knowledge of theory and applied research.
• Goal: Prepare professionals to tackle strategic managerial challenges in entrepreneurship and business expansion, using real-world issues for impactful research.

Outline:

• Program Structure: Full-time (3-6 years) or Part-time (4-8 years)
• Course Schedule:
• Year 1:
• Strategic People Operations
• Strategic Marketing Management
• Business Research Methods and Analytics
• Strategic Managerial Economics
• Advanced Accounting & Finance
• Digital Business Strategy and Perspectives
• Strategic Management Paradigms
• Business Ethics and Privacy
• Year 2: Thesis
• Year 3: Thesis
• Modules:
• Each module focuses on a specific aspect of business administration, building on core concepts with advanced techniques and real-world applications.

Assessment:

• Assessment Methods:
• Lectures and tutorials
• Written assessments
• Examinations
• Assessment Criteria:
• Specific criteria for each assessment will vary depending on the type of assessment and module content.
• Overall assessment aims to evaluate students' critical thinking, problem-solving skills, research capabilities, and ability to apply theoretical knowledge to practical business scenarios.

Teaching:

• Faculty: Experienced doctors, teachers, lecturers, and researchers employed by UoC.
• Teaching Methodology:
• Lectures and tutorials provide in-depth knowledge and guidance on key concepts.
• Written assessments and examinations test student understanding and analytical skills.

Careers:

• Career Prospects:
• Senior Managers
• Business Development (C-Level Executives)
• Marketing Directors
• Other C-Level executives
• Career Organization:
• Potential employment sectors include:
• Higher Education
• Management Consulting
• Research Institutions
• Government and non-profit organizations
• Financial services
• Program Emphasis: Practical application of business knowledge, bridging the gap between theory and real-world scenarios.
• Graduate Impact: Equips graduates to make a substantial impact in the business world, contributing to organizational success and sustainability in a global context.