Bachelor of Art (Honours) in Graphic Design (Advertising)

Program Overview

The Bachelor of Art (Honours) in Graphic Design (Advertising) program at University of Cyberjaya equips students with the skills and knowledge to excel in the advertising and visual communication field. It focuses on teaching the fundamentals of design, user experience (UX) design, integrated campaigns, data-driven strategies, and ethical advertising practices. Graduates are prepared for careers in various creative fields, including advertising agencies, design studios, and digital marketing agencies. The program emphasizes the use of creative solutions to address global challenges and promote awareness and change.

Program Outline

Bachelor of Art (Honours) in Graphic Design (Advertising):

Degree Overview:

This program is designed to equip students with the skills and knowledge needed to excel in the advertising and visual communication field. It focuses on teaching students the fundamentals of design, user experience (UX) design, integrated campaigns, data-driven strategies, and ethical advertising practices. The program aims to prepare graduates for careers in various creative fields like advertising agencies, design studios, digital marketing agencies, and more.

Outline:

Year 1:

• History of Design
• Fundamentals of Digital Arts
• Creative Studies
• Basic Drawing
• Design Fundamental
• Digital Illustration
• Digital Drawing
• Creative Typography
• Digital Photography
• Colour Studies

Year 2:

• Consumer Behaviour
• Creative Copywriting
• Branding Design
• Layout and Composition
• Computer Graphic, Visualisation and Animation
• Digital Advertising
• Project Management
• Advertising Campaigns
• Graphic Design Theory and Practice
• Content Development & Entrepreneurship
• Advertising Ethics
• Advertising Analytics

Year 3:

• Media Planning and Buying
• Advertising Design
• Art Direction
• Project 1 (Proposal)
• Project 2 (Final Project)
• Industrial Training

Assessment:

Students are assessed through assignments (30%), projects and presentations (30%), and a final project portfolio (40%).

Teaching:

The program employs various teaching methods, including:

• Lectures and Seminars
• Workshops and Practical Sessions
• Guest Lectures and Industry Talks
• Internships and Industry Placements
• Field Trips and Site Visits
• Online Learning Platforms
Students are taught by a diverse group of professionals, including:
• Lecturers employed by University of Cyberjaya
• Design Educators
• Advertising Professionals
• Digital Media Specialists
• Guest Speakers
• Media Planning and Analytics Professionals

Careers:

Graduates of this program can pursue diverse careers such as:

• Digital Designer
• Art Director
• UI/UX Designer
• Motion Graphics Designer
• Social Media Content Creator
• Visual Content Strategist
• Digital Marketing Specialist
• E-commerce Designer
• Creative Consultant
• Brand Identity Designer
• Content Creator
• Interactive Media Designer
• Digital Illustrator
• VR Designer
• AR Specialist
• User Researcher
• Content Marketing Strategist
• Freelancer/Entrepreneur
• Educator
• Creative Director
They can find employment opportunities in organizations such as:
• Advertising Agencies
• Design Studios
• Digital Marketing Agencies
• Creative Departments of Companies
• Media Production Companies
• Interactive Agencies
• E-commerce Companies
• Social Media Agencies
• Web Development Firms
• Animation Studios
• Video Production Companies
• Branding and Identity Agencies
• Public Relations Firms
• Marketing Departments
• Tech Startups
• Publishing Houses
• Educational Institutions
• Non-profit Organizations
• Event Management Companies
• Freelance or Self-Employed

Other:

This program also focuses on equipping students with the skills to address global challenges through creative solutions and campaigns. They can use their expertise to promote awareness, advocate for change, and contribute to sustainability efforts.