Postgraduate Certificate in International Marketing Management

Program Overview

This Postgraduate Certificate in International Marketing Management equips professionals with the knowledge and skills to excel in marketing and sales roles. Through online video lectures and practical projects, students gain expertise in strategic marketing, sales and marketing integration, and strategic management, preparing them for careers in various industries. The program emphasizes practical implementation and aligns with current job market demands, providing graduates with highly sought-after skills.

Program Outline

Postgraduate Certificate in International Marketing Management

Degree Overview

This program delves into the fundamentals and advances of international marketing management. It caters to individuals seeking professional development, enhanced skills, and the ability to utilize a formalized approach to gain new knowledge in order to advance their careers.

Objectives:

• Understand the process of marketing planning.
• Apply marketing principles across various business scenarios.
• Evaluate various approaches to marketing analysis.
• Implement strategic marketing decisions.
• Evaluate the use of marketing strategies to gain a competitive edge.
• Develop negotiation skills.
• Integrate technology into developing a smarketing model.
• Equip students with the knowledge, tools, and techniques needed to integrate sales and marketing.

Program Structure:

• The program is entirely online and can be completed at your own pace.
• It comprises three courses, totaling 15 ECTS points or 30 UK credits:
• Strategic Marketing
• Sales and Marketing Integration
• Strategic Management

Teaching Methods:

• The content is delivered through numerous online video lectures and practical projects.
• Each lecture features corresponding lab exercises, encouraging students to practice the taught topics for enhanced comprehension.

Careers:

• Graduates of this program can pursue careers in marketing, sales, marketing management, consultancy, product management, strategy, and brand management.
• The program provides foundational knowledge and skills applicable to careers requiring a combination of strategic thinking and practical expertise.

Other:

• The certificate program emphasizes practical implementation, focusing on applying various tools and techniques to real-world situations.
• This program aligns well with the current job market, equipping graduates with highly sought-after skills by employers.
• Participants have the opportunity to earn ECTS points or UK credits, which can potentially contribute to further studies in Master's or MBA programs.
• SSBM offers a superior learning experience through high-quality content, continuous improvement of teaching experience, and a strong emphasis on student development.
• The program features diverse student testimonials reflecting positive experiences and professional growth achieved through studies.

Course descriptions:

Sales and Marketing Integration

• This module covers the concepts of smarketing and delves into the relationship between sales and marketing.
• Exploring how to integrate sales and marketing in practice, it emphasizes organizational structures for customer-centric companies.
• It incorporates the creation of a sales-ready lead, discusses service-level internal agreements, and explores B2B smarketing, smarketing IT, and common marketing and sales missteps.
• The module examines the experience economy and the 4Ps to 4E Marketing Mix through exercises, case studies, and a final paper project.

Strategic Marketing

• This module defines strategic marketing and guides students through the elements of a strategic marketing plan as they explore external and internal analyses.
• The module delves into leadership strategies; STP framework positioning with segmentation and target marketing; target market coverage with distribution strategies; customer insights and acquisition; and developing a comprehensive marketing plan.
• It covers different product market strategies and the importance of market research.

Strategic Management

• This module introduces the world of strategic management and the evolution of its thought processes.
• Students delve into formulating and executing business-level and corporate-level strategies.
• Coverage includes functional-level strategy, global strategies, planning for business uncertainty, goal setting effectiveness, and strategy best practices.