Postgraduate Certificate in Strategic Management
Program Overview
The SSBM Postgraduate Certificate in Strategic Management is an online program that provides a comprehensive understanding of strategic management, organizational behavior, and strategic leadership. Delivered in a self-paced format, the program emphasizes practical implementation and real-world application, preparing students for leadership roles in various industries. With a focus on critical thinking and problem-solving, the program equips students with the skills and knowledge necessary to navigate the challenges of modern business environments.
Program Outline
Degree Overview
Format:
100% online
Language:
English
Duration:
8-15 weeks (depends on your pace)
Commitment:
7 – 10 hours per week
Level:
PG Level 7
Certificate:
Awarded by SSBM Geneva
Fee:
1200 EUR
Objectives:
- Provide an understanding of the HR functions in modern organizations.
- Develop critical approach to the implications, assumptions and limitations of current practices and theories in the field.
- Acquire a usable toolkit of basic HR tasks and operations.
- Understand the nature of competition and industries at an advanced level.
- Understand strategy research, including extensive use of the internet as a research tool.
- Describe and explain change management in the age of disruption and digital transformation.
- Understand the principles of building change-oriented organizational environment.
Description:
The Postgraduate Certificate program in Strategic Management demonstrates knowledge and understanding of contemporary theories and their applications in the field of strategic management. It provides learners with the opportunity to develop, apply, and implement ideas in the areas of strategic management. The program is appropriate for the students that wish to develop professionally, increase their skills, apply a formalized and standards-based approach to acquire new knowledge, and seek career advancement. The program is composed of 3 courses that bring 15 ECTS points / 30 UK credits in total:
- Strategic management
- Organizational Behavior
- Strategic Leadership
Outline
Program Content:
The program covers the following core topics:
- Introduction to Strategic Management
- Strategic Analysis
- Competitive Advantage
- Strategy Formulation
- Strategy Implementation
- Strategic Leadership
- Change Management
Structure:
The program is delivered online and is self-paced. Students can complete the program in 8-15 weeks, depending on their pace of study.
Course Schedule:
The program is divided into three courses:
- Strategic Management: 8 weeks
- Organizational Behavior: 4 weeks
- Strategic Leadership: 3 weeks
Modules:
Module 1: Strategic Management
- Introduction: the World of Strategic Management
- The Evolution of Management Thinking
- What is your Strategy Strength?
- Defining Strategic Management
- Strategy Formulation
- Are You Fit for Managerial Uncertainty?
- The Strategic Management Process
- Formulating Corporate-Level Strategy
- Formulating Business-Level Strategy
- Why should you be concerned about Functional Level Strategy?
- Why is Global Strategy Important?
- Global Strategies
- Strategy Execution
- Does Goal Setting Fit Your Management Style?
- Planning for a Turbulent Environment
Module 2: Organizational Behavior
- Introduction To Organizational Behavior.
- What Is Organisational Behavior
- Disciplines Contributing To OB
- Main Approaches To Management
- Hawthorne Studies
- Parkinson´s Law Problem
- Individual In Organization
- Attitudes
- Behavior Follows Attitudes
- The Impact Of Dissatisfaction On Employees
- What are Emotions and Moods
- The Basic Emotions
- Function Of Emotions
- Emotional Labor
- The Big Five Personality Model
- Person-Job Fit and Person-Organization Fit
- What is Perception
- Working With Perceptions
- Attribution Theory
- Rational Model, Bounded Rationality and Intuition
- Biases and Errors In Decision Making
- What Is Motivation
- Hierarchy Of Needs Theory
- Two Factor Theory
- McClelland´s Theory Of Needs
- Self Determination Theory
- Self-Efficiacy Theory
- Equity Theory and Organizational Justice
- Expectancy Theory
- Groups In Organization
- Defining and Classifying Groups
- The Five-Stage Model Of Group Development
- Group Property 1 – Roles
- Group Property 2 – Norms
- Group Property 3 – Status
- Group Property 4 – Size
- Group Decision Making
- Groupthink
- Teams vs Groups
- Types of Teams
- Organization As a Whole.
- Definition of Power
- Bases of Power
- Power Tactics
- How People Respond To Organizational Politics
- Impression Management
- Three Views Of Conflict
- Conflict Process – Stages I and II
- Conflict Process – Stage III
- Conflict Process – Stages IV and V
- Negotiation
Module 3: Strategic Leadership
- Section 1: Introduction
- Section 2: Teaching Leaders What to Stop
- Section 3: Leadership is a Contact Sport
- Section 4: Coaching for Behavioral Change
- Section 5: Triggers
Assessment
Assessment methods include:
- Final Project: Each course ends with the practical project
- Online quizzes and assignments
- Participation in online discussions
Teaching
Method:
The course is presented entirely online and is self-paced. Each module includes various elements, such as:
- Educational videos
- Interactive exercises
- Case studies
- Online discussions
Faculty:
The faculty consists of experienced professionals with expertise in strategic management, organizational behavior, and strategic leadership.
Uniqueness:
The teaching method emphasizes practical implementation and real-world application. Students will work on a project in each course to apply the concepts they have learned.
Careers
Potential career paths:
- Management Consultant
- Strategic Planner
- Business Analyst
- Project Manager
- Marketing Manager
Opportunities:
- The program prepares you for leadership positions in any industry or organization.
- The program offers flexible payment plans to meet the needs of each student.
Summary
The SSBM Postgraduate Certificate program in Strategic Management provides students with the essential knowledge, skills, and tools for success in today's business world. This program offers a well-structured curriculum, a dedicated faculty, and an emphasis on real-world practical application, making it a worthwhile option for those looking to advance their careers.
