Professional Certificate in Web Analytics and SEM
Program Overview
This certificate program in Digital Marketing with a focus on Web Analytics and SEM provides comprehensive training in using web analytics tools, mastering SEM techniques, and developing data analysis and campaign management skills. Participants will gain proficiency in leveraging these strategies to enhance online visibility, attract targeted audiences, and drive impactful outcomes in digital marketing. The program is designed for individuals seeking professional development and increased knowledge in these areas, and offers flexible online learning options.
Program Outline
Degree Overview:
Objectives:
- Gain proficiency in web analytics tools such as Google Analytics
- Master SEM techniques
- Develop data analysis, campaign management, and performance optimization skills
- Stay abreast of emerging trends and best practices in digital marketing
Description:
This certificate program provides comprehensive understanding of digital marketing strategies, focusing on web analytics and SEM. Participants learn specialized skills in:
- Mastering SEM techniques to create effective ad campaigns, conduct keyword research, and optimize ad performance
- Analyzing data, managing campaigns, and optimizing performance through hands-on learning and case studies
- Keeping updated on latest trends and best practices in digital marketing with the guidance of industry experts
Program Highlights:
- Drive impactful outcomes in digital marketing
- Leverage web analytics and SEM strategies to enhance online visibility
- Attract targeted audiences and propel business growth
- Develop a deep understanding of the modern digital landscape
Outcomes:
- Utilize web analytics tools to analyze user behavior, engagement, and conversion rates
- Analyze SEM campaigns performance
- Identify trends and patterns in user demographics and behavior for targeted SEM audience segmentation
- Continuously refine SEM keyword targeting and bidding strategies based on real-time analytics insights
Target Audience:
This certificate is designed for individuals seeking professional development and increased knowledge of web analytics and SEM. This includes those who have on-the-job communications experience but may not be certified professionals and may or may not have received formal accounting training.
Outline:
Program Structure:
The program is divided into 16 chapters:
- Introduction
- People
- Pitfalls
- The new User
- Mistakes
- Influence of technology
- Prerequisites for SEM
- SEM = SEO + SEA
- Platforms
- What else is important
- What else is important
- IOT, social, video, AI
- Useful research
- Set up PPC Campaigns
- Setup a search campaign
- Data Analysis
Modules:
Each chapter covers specific topics within web analytics and SEM with online video lectures.
Teaching:
Teaching Method:
Online learning at your own pace.
Materials:
All reading materials accessible through the SSBM Online Learning Portal with downloadable notes and saveable progress.
Teaching Features:
- Interactive and supportive teaching model.
- Designed for busy professionals.
- High certification rate for online courses.
Careers:
Potential Job Opportunities:
- Digital Marketing Specialist
- Search Engine Marketing Analyst
- Web Analytics Manager
- SEM Strategist
- Online Advertising Manager
Other:
- The diploma is awarded by SSBM Geneva.
- Students can choose to study online or onsite.
- SSBM emphasizes its focus on innovation, diversity, connectivity, and expertise.
