MBA Salesforce and Sales Management | Certified Training

Program Overview

The MBA - Salesforce and Sales Management program combines specialized Salesforce skills with the broader business acumen of an MBA. The program equips students with the knowledge and skills necessary to master Salesforce, enabling them to apply this knowledge independently in various business contexts. The program culminates with a comprehensive capstone project that allows students to apply their acquired knowledge and skills to a real-world business challenge.

Program Outline

Degree Overview:

The MBA - Salesforce and Sales Management program is designed to equip students with the skills and knowledge necessary to master the world's leading customer relationship management software, Salesforce. The program combines specialized Salesforce skills with the broader business acumen of an MBA, preparing graduates for roles in companies of all sizes or even starting their own businesses.

Outline:

The program is structured into three semesters, with a focus on developing both general business administration knowledge and specialized Salesforce and Sales Management skills.

Semester 1:

• Leadership (5 ECTS credits): This module explores the principles and practices of effective leadership, covering topics such as leadership styles, decision-making, communication, and team building.
• Innovation and Entrepreneurship (5 ECTS credits): This module delves into the concepts of innovation and entrepreneurship, examining the process of developing new ideas, creating business models, and launching successful ventures.
• Corporate Finance (5 ECTS credits): This module provides a comprehensive understanding of corporate finance, covering topics such as financial statements analysis, valuation, capital budgeting, and risk management.
• International Marketing (5 ECTS credits): This module explores the principles and strategies of international marketing, covering topics such as global market analysis, product adaptation, pricing strategies, and distribution channels.
• Managerial Economics (5 ECTS credits): This module examines the economic principles that underpin managerial decision-making, covering topics such as demand and supply analysis, cost analysis, and market structures.
• Performance Measurement (5 ECTS credits): This module focuses on the methods and tools used to measure and evaluate business performance, covering topics such as key performance indicators (KPIs), financial ratios, and benchmarking.

Semester 2:

• Strategic Management (5 ECTS credits): This module explores the process of developing and implementing strategic plans, covering topics such as competitive analysis, strategic analysis, and strategic implementation.
• Business Ethics and Corporate Governance (5 ECTS credits): This module examines the ethical and legal considerations that govern business practices, covering topics such as corporate social responsibility, stakeholder engagement, and compliance.
• Salesforce Consultant Specialisation (10 ECTS credits): This module provides a deep dive into the Salesforce platform, covering its features, functionalities, and applications in various business contexts.
Students will learn how to configure and customize Salesforce to meet specific business needs.
• Salesforce Sales Specialisation (10 ECTS credits): This module focuses on the application of Salesforce in sales management, covering topics such as lead generation, opportunity management, sales forecasting, and customer relationship management.
Students will learn how to leverage Salesforce to optimize sales processes and drive revenue growth.

Semester 3:

• Capstone Project Thesis & Defence (25 ECTS credits): This module culminates the program with a comprehensive capstone project that allows students to apply their acquired knowledge and skills to a real-world business challenge.
Students will conduct research, develop a solution, and present their findings in a written thesis and oral defense.

Assessment:

The program utilizes a variety of assessment methods to evaluate student learning, including:

• End-of-module exams: These exams assess students' understanding of the key concepts and principles covered in each module.
• Assignments: These assignments require students to apply their knowledge and skills to practical scenarios and case studies.
• Capstone project: The capstone project is a comprehensive assessment that demonstrates students' ability to integrate their learning and apply it to a real-world business problem.

Teaching:

The program employs a blended learning approach, combining online self-study with live and recorded tutorials. Students have access to a variety of learning resources, including:

• Live tutorials: These tutorials provide students with the opportunity to interact with instructors and fellow students, ask questions, and discuss course topics in real-time.
• Recorded tutorials: These tutorials allow students to review course content at their own pace and convenience.
• AI-powered tutor: IU's AI-powered tutor, Syntea, is available 24/7 to guide students through their courses and prepare them for exams.

Careers:

Graduates of the MBA - Salesforce and Sales Management program are well-prepared for a variety of careers in the technology and business sectors, including:

• Salesforce Sales Manager: Oversee and set the tone for a company's overall business growth, using Salesforce's advanced data analysis tools to set data-driven targets and business objectives for sales teams.
• Salesforce Business Developer: Optimize marketing strategies, recognize new customer acquisition opportunities, and unlock new potential markets using Salesforce to analyze both potential new customers and competitors.

Other:

• The program is completely taught in English.
• Students can start the program whenever they want, with the first nine modules available immediately.
• The program is accredited in line with German and European standards.
• The degree is internationally recognized and can be easily transferred to another country.
• Students have access to online career services, a job listings platform, and virtual networking events.
• Students are eligible for an 18-month post-study visa to Germany, allowing them to look for their first job in peace.

Tuition FeesStarting from € 385 (US$ 417) per month based on the exchange rate from 31.07.2024 12:00 AM (CEST)Online applicationNo application fees