Masters in Sales Management Degree Online

Program Overview

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The Master in Strategic Marketing program equips professionals with advanced skills in customer relationship management, strategic sales management, and marketing communications. Delivered online with a flexible schedule, the program combines academic rigor with real-world applicability, preparing graduates for leadership roles in brand management, sales, and business development.

Program Outline

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Degree Overview:

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Master in Strategic Marketing

The online Master in Strategic Marketing (Sales Management) program equips you with the advanced skills needed to effectively manage strong customer relationships, leading to a loyal client base. It offers a direct focus on customer and sales management, exploring the latest strategies and techniques in the field. The curriculum combines academic rigor with real-world applicability, providing you with a competitive edge. This program offers the following benefits to participants:

• Develop a deep understanding of customer relationship management (CRM) software.

• Gain mastery of strategic sales management principles, including the latest sales techniques.

• Benefit from the expertise of industry leaders as guest speakers.

• Interact with faculty members who are active researchers and practitioners.

• Enjoy the flexibility of online study, allowing you to balance your education with work and personal commitments.

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Key Facts:

• Duration: 18 - 36 months
• Start Date: Every 12 weeks
• Campus: Online
• Fees: £7,000 (Student Payment Plan available)

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Outline: The Master in Strategic Marketing program is structured as follows:

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Stage I: Strategic Marketing Management

• Marketing Communications
• Consumer Behaviour and Research

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Stage II: Customer Relationship Management

• Strategic Sales Management

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Stage III: Integrative Research and Consultancy Project

The program consists of a combination of core modules and optional modules that allow you to specialize in specific areas of interest. The modules are delivered through a blended learning approach, which includes online lectures, interactive exercises, and group discussions. The modules include a mix of theory and practical application, ensuring that students graduate with the knowledge and skills needed to be effective in the workplace.

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Assessment: Assessment methods vary depending on the module, but typically include a combination of:

• Individual assignments: These are designed to assess your understanding of the key concepts covered in the modules.
• Group projects: These allow you to develop your teamwork and problem-solving skills.
• Examinations: These are used to assess your overall knowledge of the module content.
• Case study analysis: Students may be required to analyze real-world business cases and develop recommendations for improvement.

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Teaching: The program is taught by experienced academics who are experts in their respective fields. The faculty members are committed to providing students with a high-quality learning experience and are passionate about helping students achieve their full potential.

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Careers: Graduates of the Master in Strategic Marketing program are well-prepared for careers in a variety of fields, including:

• Brand Manager
• Sales Director
• Key Account Manager
• Business Development Manager
The program also prepares students to start their own businesses.

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Other

• The program is designed for working professionals and can be completed part-time.
• The program includes an optional internship, which allows you to gain practical experience in a real-world business setting.
• The program is accredited by a number of recognized institutions, including the Association to Advance Collegiate Schools of Business (AACSB).