Masters in Sales Management Degree Online

Program Overview

The Master in Strategic Marketing program equips professionals with advanced skills in customer relationship management, strategic sales management, and marketing communications. Delivered online with a flexible schedule, the program combines academic rigor with real-world applicability, preparing graduates for leadership roles in brand management, sales, and business development.

Program Outline

Degree Overview:

Master in Strategic Marketing

The online Master in Strategic Marketing (Sales Management) program equips you with the advanced skills needed to effectively manage strong customer relationships, leading to a loyal client base. It offers a direct focus on customer and sales management, exploring the latest strategies and techniques in the field. The curriculum combines academic rigor with real-world applicability, providing you with a competitive edge. This program offers the following benefits to participants:

• Develop a deep understanding of customer relationship management (CRM) software.

• Gain mastery of strategic sales management principles, including the latest sales techniques.

• Benefit from the expertise of industry leaders as guest speakers.

• Interact with faculty members who are active researchers and practitioners.

• Enjoy the flexibility of online study, allowing you to balance your education with work and personal commitments.

Key Facts:

• Duration: 18 - 36 months
• Start Date: Every 12 weeks
• Campus: Online
• Fees: £7,000 (Student Payment Plan available)

Outline: The Master in Strategic Marketing program is structured as follows:

Stage I: Strategic Marketing Management

• Marketing Communications
• Consumer Behaviour and Research

Stage II: Customer Relationship Management

• Strategic Sales Management

Stage III: Integrative Research and Consultancy Project

The program consists of a combination of core modules and optional modules that allow you to specialize in specific areas of interest. The modules are delivered through a blended learning approach, which includes online lectures, interactive exercises, and group discussions. The modules include a mix of theory and practical application, ensuring that students graduate with the knowledge and skills needed to be effective in the workplace.

Assessment: Assessment methods vary depending on the module, but typically include a combination of:

• Individual assignments: These are designed to assess your understanding of the key concepts covered in the modules.
• Group projects: These allow you to develop your teamwork and problem-solving skills.
• Examinations: These are used to assess your overall knowledge of the module content.
• Case study analysis: Students may be required to analyze real-world business cases and develop recommendations for improvement.

Teaching: The program is taught by experienced academics who are experts in their respective fields. The faculty members are committed to providing students with a high-quality learning experience and are passionate about helping students achieve their full potential.

Careers: Graduates of the Master in Strategic Marketing program are well-prepared for careers in a variety of fields, including:

• Brand Manager
• Sales Director
• Key Account Manager
• Business Development Manager
The program also prepares students to start their own businesses.

Other

• The program is designed for working professionals and can be completed part-time.
• The program includes an optional internship, which allows you to gain practical experience in a real-world business setting.
• The program is accredited by a number of recognized institutions, including the Association to Advance Collegiate Schools of Business (AACSB).