BA (Hons) Creative Direction

Program Overview

This BA (Hons) Creative Direction program equips students with the skills and knowledge to excel as Creative Directors. Through hands-on projects, industry collaborations, and individualized support, students develop critical design, problem-solving, and strategic vision to lead and innovate in diverse creative fields. Graduates are prepared for careers as Creative Directors, Art Directors, Brand Strategists, and more.

Program Outline

BA (Hons) Creative Direction Course Information:

Degree Overview:

• This program equips students with the essential skills and knowledge to excel as Creative Directors, a vital role in the creative industries.
• Students develop critical design, problem-solving, and strategic vision to become leaders within a creative team.
• The program emphasizes industry experience with opportunities to work alongside professionals, agencies, and clients.
• Graduates are prepared to lead, innovate, and make significant contributions across diverse creative fields such as advertising, arts, design, fashion, gaming, music, publishing, television, and film.

Outline:

Level 4 (1st year):

• Hands-on project experience, with the first project commencing in the first term.
• Introduction to different creative industries and their operations through guest lectures.
• Research into the environmental impacts of creative work and their interaction with communities and stakeholders.
• Student-led projects delivered to an external audience during summer term.

Level 5 (2nd year):

• Advanced study builds upon skills and experiences gained in Level 4.
• Creative projects collaborate with external clients to design solutions that meet their needs.
• Develop strong research skills and learn to invest in new creative enterprises through pitching.
• Optional 6-week work placement or a one-year placement to gain industry experience.

Level 6 (3rd year):

• Major creative project designed by the student, presented to colleagues, stakeholders, and alumni for feedback.
• Work in collaboration with an industry organization and provide strategic planning recommendations as a consultant.
• Alternatively, conduct in-depth research and produce a dissertation for expertise development in a chosen field.

Assessment:

• Continuous assessment through individual and collaborative assignments, project work, presentations, research papers, and a dissertation or industry consultancy report in the final year.

Teaching:

• Flexible learning environments equipped with cutting-edge technologies to support project needs.
• Diverse faculty with industry experience who provide guidance and expertise.
• Individualized support to foster creative growth and development.
• Small class sizes and personalized feedback for each student.

Careers:

• Graduates embark on a broad array of career paths within various creative industries, encompassing roles such as Creative Director, Art Director, Brand Strategist, Advertising Manager, Marketing Consultant, Digital Content Creator, and self-employed consultant.

Other:

• The curriculum emphasizes practical application and real-world experience through project-based assessments that mirror professional tasks encountered after graduation.
• The core focus lies within practical project-based assessments, complemented by reflection and reports, presentations, idea pitches to peers and clients, and research tasks culminating in written reports or essays.
• Educational visits, workshops, and lectures delivered by industry professionals expand knowledge and networking capabilities.
• Opportunities to visit relevant organizations and businesses for professional development and networking with practitioners.