BA (Hons) International Fashion Business

Program Overview

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The BA (Hons) International Fashion Business program equips students with a comprehensive understanding of the fashion industry, emphasizing ethics, sustainability, and global perspectives. Through hands-on projects, industry collaborations, and a focus on innovation and creativity, graduates are prepared for diverse roles in fashion brand management, marketing, retail, and consultancy.

Program Outline

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Degree Overview:

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BA (Hons) International Fashion Business

This course aims to produce future business professionals with a broad understanding of fashion, who innovate and collaborate to drive the global fashion industry forward with a new, responsible directive.

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Objectives:

• Nurture individual creativity, business acumen and future employability aspirations/goals.
• Learn about the role that fashion brands play in world economies, with a focus on emerging markets, and the importance of ethics and sustainability in the global fashion industry.

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Highlights:

• Common first year allows you to explore other Art & Design subjects.
• Hands-on, creative curriculum embedded within Fashion Business studies.
• Access to industry standard facilities in newly refurbished Art & Design buildings.
• Emphasis on collaboration, including with industry peers and external practitioners.
• Strong international focus.

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Outline:

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Course Structure:

• Common first year with BA (Hons) Fashion and BA (Hons) Fashion Brand and Communication.
• Specialist modules in years two and three.

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Course Content:

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Year One:

• Introduction to the fashion industry and key concepts/theories.
• Hands-on technical experimentation and development of original fashion pieces.
• Collaboration on projects and networking opportunities.

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Year Two:

• Development of brand engagement, global marketplace knowledge, and international buying cycle.
• Digital marketing, marketing strategies, and advertising campaigns.
• Global marketing, international buying cycles, production management, and the supply chain.
• Focus on ethics, sustainability, and corporate social responsibility.

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Year Three:

• Industry project, showcasing your potential and career aspirations.
• Develop and communicate creative business ideas and solutions.
• Demonstrate your understanding of industry needs and consumer demands.

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Modules:

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Year One:

• Fashion Communities (20 credits)
• Fashion Futures (20 credits)
• Reshaping Fashion (20 credits)
• Disruptive Practice (20 credits)
• Fashion Activators (20 credits)
• Creative Revolutions (20 credits)

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Year Two:

• Innovative Entrepreneurs (20 credits)
• Digital Frontiers (20 credits)
• Marketing Futures (20 credits)
• Global Campaign Co-Lab (20 credits)
• Fashion Interceptors (20 credits)
• Frictionless Futures (20 credits)

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Year Three:

• Industry Activists (20 credits)
• Disruptive Futures (20 credits)
• Hyper-Entrepreneurs (20 credits)
• Fashion Innovators (60 credits)

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Assessment:

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Assessment Methods:

• Reports
• Practical coursework
• Presentations
• Individual and group work

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Assessment Criteria:

• Creativity
• Innovation
• Business acumen
• Industry knowledge
• Presentation skills
• Analytical and research skills

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Teaching:

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Teaching Methods:

• On-campus lectures, seminars, and workshops
• Group work
• Self-directed learning
• Work placement opportunities (optional)

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Faculty:

• Staff with substantial industry experience and connections.

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Unique Approach:

• Focus on social responsibility and design for global change.
• Collaborative learning environment.
• Culturally competent curriculum.
• Innovative and enterprising teaching practices.

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Careers:

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Graduate Opportunities:

• Various roles within the fashion industry, including:
• Brand and product management
• Marketing and communications
• Retail buying and merchandising
• Fashion consultancy
• Public relations

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Career Support:

• Employability skills development throughout the course.
• Industry placements and networking opportunities.
• Access to career guidance and support services.

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Other:

• International experience opportunities, including study visits to Paris, Berlin, and London.
• Participation in fashion events and exhibitions.
• Access to industry-standard facilities, including digital studios and workshops.
• Development of personal and professional skills, including critical thinking, communication, and problem-solving.

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Tuition Fees and Payment Information:

• UK, Ireland , Channel Islands or Isle of Man: £9,250 per year
• £19,850 per year without EU support bursary
• International: £19,850 per year
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.